Story Systems

One of the biggest changes in marketing and content creation has been a shift towards a 'conversation-first' approach. To create content in conversation requires a regular, ongoing chat with someone I call the 'conversation partner'. In principle, the conversation partner can be anyone, but there's more to the role than meets the eye... Takeaways Active listening is required! The conversation part...

Bad news: it's a substantial amount of work to tell your story and build effective marketing systems in your business. So if you're a busy business owner, how much of the grunt work of marketing should you be doing yourself? Find out in this episode of the Story Systems podcast. Takeaways: You can't do everything yourself, at least beyond the initial start-up phase The role of the business owner i...

This episode explores the second overarching Story System: conversations! AI developments have facilitated a shift towards 'conversation-driven' marketing, where all you need to do is show up and have great conversations. Prefer to read? Read the text version . Takeaways: Client conversations are essential to truly understand your market. Self-chat can help in assembling marketing material. AI has...

In this episode, Rob explores the optimal structure for educating new leads, sharing your story, and placing relevant offers. Prefer to read? Read the Text Version Takeaways: People tend to overcomplicate marketing systems. Onboarding is a critical stage in the new prospect relationship. Pay attention to immediate engagement after opt-in. Thank you pages should be optimised for both user experienc...

In this episode, Rob explores the importance of consistency and how to achieve it. (Note: this is NOT your standard advice on consistency!) Prefer to read? Read the Text Version Takeaways: Purpose fuels the fire for consistent content creation. Focus on a broader range of topics to engage your audience. Flow in content creation leads to ease and enjoyment. Repurposing content can help maintain con...

In this episode, Rob explores simple ways to optimise your marketing follow-up systems - without losing your evenings and weekends! Prefer to read? Read the Text Version Takeaways: Macro testing involves assessing the overall structure and audience targeting. Micro testing focuses on specific elements within marketing campaigns. Document tests to avoid repeating past mistakes. Keep track of key me...

In this episode, Rob shares what to expect on the Story Systems podcast! He discusses the urgent need for great stories and how AI tools are changing the marketing landscape. Prefer to read?  Open the Text Version Takeaways Your story is a unique asset that differentiates you. Authenticity in marketing reflects who you are in person. AI may handle content creation, but storytelling remains a...

In this episode, Rob shares his journey from being a web designer to understanding the importance of paid clicks in marketing. He discusses the significance of generating clicks, the mechanics of ad auctions, and the necessity of tracking leads through to clients. Prefer to read?  Download the PDF Companion Takeaways: Clicks are the starting point for effective story selling. Paid advertising...