South African Digital Marketing Podcast

TikTok is gone Americans Oh wait... they got it back. Oh no wait...some people have it got it back. This drama is an issue for most people, but it can be a huge crisis for some digital marketers. How can you make sure that your whole strategy isn't completely scuppered by the decisions that are out of your control? In this Quickbit episode of the Southern African Digital Marketing Podcast I talk a...

In this episode we go deep into brand marketing with Imke Dannhauser, who is currently working for Google where her focus is on the brand marketing for search and Gemini in sub-saharan Africa. Obviously I wanted to know how someone goes about getting a job at Google, but we also discussed the complexity of bringing a product like generative AI into a market, the comparison between brand and perfor...

What is the most important social media channel right now? The answer that we get surprised me, but honestly it does makes sense. In this episode we talk about a slither of the huge topic that is social media marketing with Miliswa Sitshwele, who has a long career managing social media accounts and is currently head of social media at Flow communications. We also chatted about how to get the entir...

In this episode we dig down into the maze that is Google ads with Dean Lurie, who’s has google ads as a speciality along with a bunch of other marketing skills. I wanted to know the best way to get started with Google ads, what most of us get wrong, and what success on the platform looks like. Follow Dean on Linkedin here: https://www.linkedin.com/in/dean-lurie/ You can send your thoughts, opinion...

In this episode we go deep into agency life with Dylan Kohlstadt, who is the founder and CEO of ShiftOne, a creative integrated marketing agency that’s been around since 2011. I wanted to know why marketing agencies have a bad rep from so many people, and how businesses can get the most out of their marketing investment when getting started with an agency. Get great digital marketing resources fro...

In this episode I had to chance to chat to Matt Brownell, who’s career has led him to the position of fractional CMO. If you’re like me, you may not have known up until this point what a fractional CMO is. Don’t worry, Matt explains all of that in this episode. We also discuss the mistakes some businesses make in the early stages of developing their marketing team, how he uses AI effectively in hi...

This episode is the full conversation I had with Abbey Cloete – we spoke about how her love for social media developed into a full blown case of digital strategy, and what pathways she recommends for new digital marketers as move up in their career. Follow Abbey on Linkedin This is the final episode of season one. I'm currently working on season two, which will be a series of deep dives into speci...

This episode is the full conversation I had with Senzo Madikane – we spoke about truly mastering specific skills versus being a generalist, the benefits of agency life, and why getting a good educational foundation is crucial for a successful career. Hosted on Acast. See acast.com/privacy for more information.

This episode is the full conversation I had with Alex Overmeyer. We chatted about prioritising data in decision-making, staying in school as much as possible, and how to survive starting your own digital marketing agency.  You can follow Alex Overmeyer on Linkedin here: https://www.linkedin.com/in/alex-overmeyer-39358a119 Hosted on Acast. See acast.com/privacy for more information.

In this episode, we talk to Michelle Marais about how her career started and progressed to where it is now, the importance of continual learning, the differences between life at an agency versus an internal marketing department and so much more.  You can connect with Michelle on Linkedin: https://www.linkedin.com/in/michellemarais Hosted on Acast. See acast.com/privacy for more information.

Here is the full conversation I had with Jono Duguid from R17 Ventures - we spoke about the importance of data-led decision making, how to keep growing in your career, and what digital marketing was like before the term "digital marketing" was commonly used! Connect and follow Jono on Linkedin here: https://www.linkedin.com/in/jonathanduguid Hosted on Acast. See acast.com/privacy for more informat...

We couldn’t do…anything, really, without the plethora of tools that are now available to us. But we are at a point where there are so many that it’s easy to either choose ones that are way too complicated for our needs or completely miss tools that would make our day to day work so much easier. In this episode, we talk about what tools our 5 digital experts use regularly. Hosted on Acast. See acas...

One of the huge benefits of digital marketing is the mass of information it gives us about our potential customers. But can this lead analysis paralysis? In this episode, we talk about how these insights and intuition interact to create campaigns that are creative while also being informed by data. Our 5 experts each gave their thoughts  Hosted on Acast. See acast.com/privacy for more informa...

In this episode, we debate the value of experience versus education. Do you need to go through an expensive course to become a professional digital marketer, or is it smarter to learn on the job?  If you’re listening on Spotify, leave a comment in the app and I’ll respond to you there, otherwise you can send your thoughts, opinions and questions to podcast@tmdigital.co.za , and of course don’...

In this episode, I asked my guests about their journey so far in digital marketing – we talk how they got started and how they got to where they are right now.  If you’re listening on Spotify, leave a comment in the app and I’ll respond to you there, otherwise you can send your thoughts, opinions and questions to podcast@tmdigital.co.za , and of course don’t forget to subscribe wherever you l...

In this first episode, I asked my guests what laws they wished all digital marketers had to follow.  If you’re listening on Spotify, leave a comment in the app and I’ll respond to you there, otherwise you can send your thoughts, opinions and questions to podcast@tmdigital.co.za , and of course don’t forget to subscribe wherever you listen. Hosted on Acast. See acast.com/privacy for more infor...