Social Pulse Podcast: Retail Edition

Pinterest has nearly 500 million users worldwide and generated over $3 billion in revenue in 2023. Retail social media marketers cannot afford to ignore this platform. And yet it remains elusive to so many. Between the recommended tall images, to distributing content to boards within an account, aspects of Pinterest remain just different enough that many marketers avoid it in favor of more typical...

As retailers, we know that segmenting audiences works. We group similar items together in our stores, alongside other items that would be of interest to the same shoppers. Yet for some reason, when it comes to social media, all too often we think too broadly about our planned activities and strategies. We assume that everyone on social media, at that very moment, is a potential customer. Why is au...

With nearly 2 billion users, over half of whom have made an impulse purchase, TikTok is clearly a dominating platform for retail brands. But did you know that studies are showing that TikTok audiences, Gen Z in particular, are increasingly using that platform as a search engine, rather than Google or alternatives? Have you considered whether or how your content and products might appear in a TikTo...

Social media marketing has come a long way. Mixed Reality. Artificial Intelligence. Wearables…. And that’s just the last three months. For retail marketers, developments like these are not just fads, they’re challenges to be met, understood, and potentially leveraged as opportunities. But how do you know what new features or apps should be leaned into, and which ones should be ignored? How do you...

For retail brands, it’s not enough to post to social media once a week. In fact, that’s such a ridiculous idea that you probably laughed a little to yourself when I suggested it. Or you may have cried a little too because it’s true! Retail brands have to be active and publish regularly - at a far higher rate than other industries. And it’s not enough to just spam edited product images, is it? Audi...

When I was growing up, the moment we looked forward to the most every year was Christmas morning, waking up to piles of wrapped gifts around the Christmas tree. The second most important moment was always, months earlier, when we’d get the JCPenney catalog and fight for the turn to spend hours poring over and circling all the toys we hoped Santa would bring us. So much has changed since those year...

According to PwC’s Global Crisis and Resilience Survey 2023, 69% of business leaders reported experiencing a crisis over a period of five years. And yet, only 35% of survey respondents have a crisis response plan that is crisis-agnostic. Odds are, you and your organization fall into that bravely ill-prepared lot that haven’t taken the time to put together a plan for when a crisis hits. How will yo...

How do you get someone to buy a product when you can’t include a link in the post? That’s one of the fundamental questions, and challenges, when it comes to leveraging Instagram for a brand. And when your brand is all about selling lots of products, like all of us in retail are, that’s rough! And yet, Instagram has over 1.7 billion active shoppers on the platform - customers who are actively buyin...

Influencer marketing has grown into a $21 billion industry which likely isn’t a surprise to you. What may be a surprise is that 60% of brands work with at least 10 influencers! That’s a lot of external advocates to have to identify, manage, build processes for, and execute campaigns with. Building out a formal influencer or ambassador community is a lot of work and can be extremely challenging to...

Social Pulse Podcast: Retail Edition is your go-to guide to solving your biggest retail social media marketing challenges - authentically. Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an...