Selling the Couch

The perfect recipe for burnout is to work in a caring profession, be a slave to perfectionism, and neglect your needs. As clinicians, we realize that we work in a flawed healthcare system in the US, but how do we exist in this environment to do good work and sustain ourselves from a holistic perspective that goes way beyond basic self-care? We are diving into this topic with today’s guest. Join us...

Here we are at the last episode of 2025, our 10th year of the podcast. For the last episode of the year, I usually try to focus on reflections about lessons learned, tough decisions, and pivots that are happening. My intent today is to be transparent and share in a “fireside chat” format. Take a pause with me, sit back, and think about your business as we approach the end of 2025. You’ll Learn: Th...

What does it mean to have an “anti-racist practice”? With all the changes taking place regarding DEI and the current US political climate, this is a challenging endeavor for clinicians. Join us for a closer look at this important topic in today’s session.  Our Featured Guest Kenya Crawford Kenya Crawford is a licensed therapist and trained facilitator who works with individuals, companies, an...

This session is the second part of a series called “Podcasting for Therapists.” You can check out the first part of the series on launching your podcast with this link. Today’s focus is on what happens after you launch your podcast. More specifically, how do you strategically and thoughtfully turn your podcast into a platform that leads to more income, impact, and invitations to do the work that l...

Today’s session is about shutting down your private practice, which is an inevitable step in the journey for many therapists. The two main options are to sell their private practice or shut it down, which can be the best choice for a therapist who wants to pursue other avenues and achieve more freedom in their life. Join us to learn more! Our Featured Guest Dr. Jen Blanchette Dr. Jen Blanchette is...

Today’s session is all about designing a therapist-friendly course that actually gets finished. This is the third in our series, The Therapist’s Path to a Successful Online Course. A lesser-known fact about online courses is that they have a notoriously low completion rate. The real challenge for course creators is to include content that is engaging yet concise, so that people stay engaged until...

This is the 400th episode of Selling the Couch! It is truly surreal to think back to 2015 and the show’s humble beginnings; reaching this milestone is beyond anything I ever dreamed of 10 years ago. I want to use this milestone to reflect on a few meaningful thoughts about staying the course to reap the quiet rewards. What does it mean to choose depth over scale and to build intentionally and slow...

Today’s topic strikes fear into the hearts of many clinicians. We are talking about branding, not in the sales-y way that feels icky, but with authenticity, heart, and grace. Whether intentional or not, you have a brand; why not make it one to be proud of? Want to be an influential thought leader? Your personal brand should reflect your heart and core values. Join us to learn more! Our Featured Gu...

Today’s solo episode is the second of a three-part series we call The Therapist’s Path to a Successful Online Course. Today’s focus is on what therapists often get wrong about selling their first online course, considering all the assumptions we make and the misconceptions we hold about online courses. I’m bringing full transparency to today’s topic as I share what I’ve learned through my years of...

Welcome to our fall season of new episodes! After a busy summer of family time and travel, I’m excited to be back with you on the podcast. Today’s conversation is an important one about mindful language in conversations touching on race and culture. Join us! Our Featured Guest Dr. Nathalie Edmond Dr. Nathalie Edmond is a licensed psychologist and the author of Mindful Race Talk : Building Literacy...

Today’s session is a conversation about how to navigate guest appearances on podcasts. Whether you have future aspirations to launch a podcast or desire to grow your visibility by appearing on podcasts, this will be a helpful session for you! Podcasting offers possibilities for interesting connections and unimaginable opportunities. Join us to learn more! Our Featured Guest Dustin Riechmann Dustin...

If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing that course. The challenge is how to be thoughtful and creative in marketing your course, which becomes a separate income stream for your business. Starting a podcast is one of the best ways to market your course while creating a solid, compound income stre...

Today’s session is about leaving psychotherapy for coaching. This transition is one that many therapist colleagues have made, and the reality is that many more are shifting from the field of therapy into coaching. Several major factors play into this decision, and my guest today gives a transparent look at his experience in this transition. Join us to learn more! Our Featured Guest Dr. Corey Wilks...

Today’s session is a coaching call, and our main focus is on a struggle that many course creators face. When you are an expert in your course content, how do you find the balance in presenting information without overwhelming your students? I feel sure that every course creator has felt this struggle, so I hope you find today’s call to be helpful. Our Featured Guest for today’s coaching call: Heat...

Today’s session is all about rebranding. We are taking a behind-the-scenes look at how different circumstances might affect the business you’ve established and force you to rebrand. Should you view this kind of pivot as a failure? Absolutely not! Let’s explore this topic together. Our Featured Guest Kevon Cheung Kevon Cheung is the founder and head teacher at Small School . He was a previous guest...

Many therapists have created online courses or have thought about creating an online course. It’s one of the best ways to increase your visibility, establish your expertise, and expand your audience and impact in the world. The course creation journey is not an easy one, and it’s full of challenges and ups and downs. Join us for a transparent look at the process from today’s guest! Our Featured Gu...

Today’s session is in response to a frequent question about optimizing your LinkedIn profile. I don’t pretend to be a LinkedIn expert, but I have learned some valuable lessons in the past two years of using this platform. As I share screens and info with you today, you may find it more helpful to watch the YouTube video rather than simply listen to the audio. So many people are curious about Linke...

Creating an affiliate program for your online course can make a huge difference in your sales, but there are important things to consider. Being ready to start an affiliate program has prompted me to ask for a lot of advice from creators whose values align with mine. Do you want to know what they told me? Join me for this episode to learn more! You’ll Learn: My explanation of the basics of an affi...

If you've ever thought about starting a podcast but felt overwhelmed by the idea of keeping it up long-term, this episode is for you! Whether you're still dreaming of launching or you've already started and are feeling burnout, I'm here to share the habits that have completely transformed my approach to podcasting. Podcasting can be an incredibly powerful tool to extend your reach and grow your im...

How do you know if your idea for an online course is a good one? Today’s session kicks off a three-part series about online courses and how to build a sustainable online course as a therapist. The most common question I get is about ideas for online courses. If you’ve thought about launching an online course but have some hesitancy, this episode will be helpful for you. I remember going through th...

Many therapists have created online courses or have thought about creating an online course. It’s one of the best ways to increase your visibility, establish your expertise, and expand your audience and impact in the world. The course creation journey is not an easy one, and it’s full of challenges and ups and downs. Join us for a transparent look at the process from today’s guest! Our Featured Gu...

Many of us have thought about creating continuing education courses and wondered how the process works and what factors are involved. Who better to learn from than someone who has successfully done this? Being successful in creating CEU courses requires innovation, creativity, and an entrepreneurial spirit. Join us for informative insights from today’s guest! Our Featured Guest Matthew Bierds Matt...

Here we are, all set for the final episode of 2024. We will fill the next few weeks with replays of popular episodes and be back in 2025 with exciting new episodes. During this hiatus, I’ll be using these “Walden months,” as I call them, for extra rest and taking time to work on specific projects, like my online course. If you are considering launching an online course, today’s episode is for you!...

Today’s topic is at the heart of the Quiet Builder philosophy. The question is, “How do we design a business that supports our lives, not swallows it?” This becomes increasingly important as the world grows more uncertain and our responsibilities grow daily. This episode is for anyone building a business that fits into real life, and not the other way around. You’ll Learn: My pandemic story of ste...

Today’s session focuses on therapy work with men who struggle with “nice guy syndrome.” If you aren’t familiar with the term or wonder how that niche works in a private practice, join us to learn more! Our Featured Guest Jonathan Rudiger, PsyD Jonathan Rudiger is a licensed psychologist who lives and works in the Nashville, TN, area. He was one of my clinical supervisors when I was at Vanderbilt,...