Selling In The Motor Trade

The chances are your customer is going home to do even more research, so how long do you leave it to follow up?

We continue with Part 2 of Tommy Gibbs's interview and there are more gems of wisdom on Used Cars.

I consider Tommy Gibbs to be the best speaker on Used Cars and he kindly gave us some of time to share his experience in the trade. https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

We still need to satisfy the customer's need for comparison when dealing with and incoming service booking.

More inspiring customer excellence stories from host, Simon Bowkett. Due to popular demand and specific requests, we have recorded an extended version of this podcast from 2 weeks ago https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

When used car stock is hard to come by, prospecting your database and service customers is key.

Let's talk about how to delight a customer. It's the little things that make a difference. https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

Presenting Tom Stuker, who has definitely been a force to be reckoned with in the automotive training sector for many years around the world. https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

A great honour to interview Dave. We covered a lot, and there is something in this interview for everyone.

Be careful with external motivation, as any privilege quickly becomes a right. https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

Patrick discusses his thoughts on the OEM Agency Model. https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

In this conversation with Colin McAllister we discuss how to get Sales people to do what they should do. https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

Let's look at the key points that will help you maximise your digital enquiries and get more engagement for your customers. https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

How to deal with 'What your best price?" on a used car distance sale. https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

A very interesting interview with Paul de Vries from DCDW based in the Netherlands. Paul discusses how he has improved his dealers conversion of digital enquiries in the current pandemic. https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

Always go for the appointment!

Find out what selling your customer has done to themselves. https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

We need to understand what the gap is in the customer's current situation to secure a sale. https://symcotraining.co.uk/podcast/ (c) 2021 Symco Training Ltd.

We a look at conditioning a bit more and discuss the differences between men and women.

Darren discusses his journey in the motor trade, and of course his top tips!

In this episode we look at a process called conditioning and how it can be used throughout the whole sales process.

Colin joins us again for an interesting discussion around customer and staff satisfaction.

David has been an inspiration to me for a long time and continues to be. I'm sure his interview will motivate you as well.

Explain how much the tyre is worn to your customer not just in mm but in percentages or use another item to explain it, ie the thickness of a credit card.

Jacob shares his views on training and the importance of digital training in the market place.