SaaSBoomi

During his stint as a product manager at 2014, the time when SaaS was booming, Ashok noticed that there’s a high demand for complex workflow automations from customers. This got him to start Automate.io, and they would later go into head on competition with Zapier. Fast forward, Ashok was getting inbound interests for acquisition left, right and center. But he and his team kept their heads down an...

💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing. Tune in our latest #BTSpodcast episode 👇 ⭕ Episode 6: The Ins and Outs of Content Marketing ⭕ Guest: Akshatha Kamath (Head of Content Marketing, MoEngage) ⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CE...

Vetri Vellore is a seasoned entrepreneur. After his 14 years career with Microsoft, Vetri Vellore started Chronus, an enterprise mentoring platform which got acquired by a PE firm. He later started Ally, an OKR software provider, which he scaled from a team of 15 to 250+ in 2 years, helping 1000s of customers in bringing purpose, focus and happiness to work and unleash productivity gains of 2x to...

PipeCandy is the industry standard data set that tracks 5 million plus e-commerce & DTC brands across hundreds of data points & markets. They transformed from a single to a multi product SaaS company without building new products. They became industry standard by calling themselves industry standard. They 2x-ed their revenue in 4 months with no engineering changes. They called out their USP and ga...

Highradius provides the Power of Humans + Machines for the Office of the CFO, and is trusted by 200+ Global 2000 companies. In this episode Sashi Narahari – President & CEO, HighRadius talks on how he set out to build an Autonomous Software for Order to Cash, Treasury & Record to Report Software with no background in finance, how they bootstrapped for 11 years before raising first round of funds a...

Lakshmanan (Lux) Narayan is an Author, TED speaker, marketer and a SaaS entrepreneur. After his stint in advertising, Lux joined Sekhar Vembu as a co-founder at Vembu Technologies, leading sales and marketing and thinking of ways to market ‘a data backup software company’ in a cool way.   They went on to create probably the first rap song on SaaS, by the name Cloud, Cloud Baby.  Lux later went on...

You finish your exit, you get financial security, you hang up the boots and go on a vacation.  With each company you’re on a treadmill, no - you’re on a conveyor belt, for another 7-10 years.  What if you have already exited two businesses, will you do it again? If you have to do it again, what’ll be the motivation behind it? From being a pioneer in the ‘on-prem to cloud journey’ with his first st...

If you’d like to start a streaming TV channel, how will you go about it? Amagi has a suite of solutions for you to get started and scale a TV channel. There are only a few companies that build products to help media houses, global OTT players.  Amagi Media Labs is a global leader pioneering cloud solutions for the media & entertainment industry, providing end-to-end cloud managed live & on demand...

When you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine? Facilio operates in a multibillion dollar facility management industry & has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible & modular to improve margins across real estate verticals....

5 minute or 10 minute grocery deliveries? Wait, let’s hear about the magic that happens behind all types of deliveries – be it a pizza delivery in < 30 minutes or bikes and cars delivered at your home. Delivery service companies have been spending millions of dollars every single year to serve their customers better & make the last mile delivery as quick as possible. Thanks to the explosion of e-c...

HRM is a crowded space with 200+ companies out there and has many one trick pony solutions like Performance management system, Payroll, ATS, Goal management, OKRs, Timesheets, Attendance check-in, check-out etc. Venturing into such a market in itself is challenging, and to add on to it, imagine if you're building a full stack HRM product. David versus Goliath is of the past, here we have Darwinbox...

Raghu's yellow.ai is a story of beginner's mindset and breaking the mould continually. He has been to chip design and semiconductors not into software domain for 15, 16 years and haven't heard of the word CX till 2016. Learn more on how Yellow is creating a leading international brand in the intersection of messaging, CX and AI. Here are the other key take aways from this episode. -Find out how th...

Did you know that large enterprises are using 900+ software applications, and spending $100M+ on it? As per Gartner, $600bn dollars worth of enterprise software spend is going to be this year. Companies won't see an RoI if employees are not utilizing these software efficiently. This is where Whatfix comes into picture, creating a layer of adoption on top of these software products, helping employe...

Welcome to the second episode of BTS Podcast - Experiments-led Business Building In this episode we have Laxman Papineni - CEO & Co-founder, Outplay joining as guest. SaaSBOOMi BTS podcast is hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) and Varun Shoor (Founder, Kayako). Here's what you'll learn from this episode. - What's the secret ingredient to making half a million dollars with a...

SignEasy helps companies to sign, send and manage all sorts of documents and is being used by over 8 Million users (out of which 150K are paying customers) and 35,000 Companies spread across 100 Countries. Millions of users and downloads is quite usual in game apps and other consumer apps. Listen to Sign Easy’s story of millions of users and downloads as a B2B app, how they started providing a Saa...

In this episode we have Arun Pattabhiraman - Chief Growth Officer, Freshworks and Noel Wax - President and Co-founder, GroundSwell Group joining as guests. Tune in to this episode to learn more on physical to virtual to hybrid events - how to drive registrations for a live event amidst the digital fatigue, how to leverage not just your marketing team but the other critical levers, on interesting e...

Vymo is one of the first enterprise SaaS companies in India with a different sales and marketing motion compared to typical horizontal SMB SaaS. Vymo started building an enterprise SaaS startup when SaaS in India was all about SMB. Learn more about the founding story of how Yamini Bhat and Venkat Malladi chose the name VYMO to avoid brand clutter, how they set out to solve a problem in the domain...

It’s refreshing to track a new breed of India SaaS companies focused on building tools for software developers and programmers globally. While BrowserStack is on track to achieve $100 million ARR soon, there’s Postman , and then, there’s Hasura . This is what makes tracking India SaaS so fulfilling and thrilling for storytellers like me.  Unlike the past waves of IT outsourcing and the rise of Ind...

Sometime during the year 2017, Ankit Oberoi , the founder of AdPushup , was staring at a potential failure. With $1 million in ARR after a journey of three years since he started, Ankit was struggling to find the growth levers for AdPushup, which had a 25-members team back then.  “We lost about half the team, we were at a low point, and it was a do or die. There’s something we haven’t shared publi...

Hindsight isn’t just a luxury, as many believe. For founders, hindsight or the ability to look back at the events and learn from them with blunt honesty, is priceless. Just ask the second-time founders such as Ketan Kapoor , the co-founder of Mettl, who sold his startup to Mercer after a long, slow burn. Mettl is a SaaS platform for online assessment.  “If I start something again, I will not raise...

What’s the first thought that gets triggered when you hear a mention of Coimbatore? For me, it’s always been the city’s entrepreneurial spirit. Much before startups became a cool word to go around, Coimbatore’s entrepreneurs have been busy creating enterprises, failing, learning and growing. It’s called “ the Manchester of South India ” for a solid reason.  So it was a delight to record this conve...

Abhinav Shashank pitched a 400-pages report as a trainee inside a Fortune 500 company and managed to get $20 million funding for the same, much before he actually became an entrepreneur. After getting his idea approved, Abhinav worked on building the product in Bangalore, scoped out manufacturing in Shanghai apart from spending time in Dallas, U.S., giving him an overall experience in building a t...

Pankaj Mishra Kumar Vembu’s journey with Zoho during its early foundational years and later building his own startup, GoFrugal , offers some deep insight into India SaaS’ building blocks. Kumar's ability to spot and mentor talent such as Girish Mathrubootham, who is now the founder of Freshworks, India’s most valuable SaaS company , offers lessons in grooming leaders.    In this episode of SaaSBOO...

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? via Company of One ” Pankaj Mishra Sounds quite a playbook, doesn't it? Amid all the talks of...

By Pankaj Mishra "These are not days for unbridled optimism, but this is the perfect time to allow hope to arise in our spirits.”  Donald T Iannone Entrepreneurial optimism can be dangerous and suicidal. Overconfidence and confirmation biases can blind founders from getting a realistic assessment of any situation. But the undying sense of chasing the glimmer can also be inspiring, and perhaps the...