Aaron Zakowski
SaaS Marketing Superstars
SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies. Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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Auteur
Aaron Zakowski
Catégorie
Site du podcast
Dernier épisode
17 mai 2024
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Épisodes
How SimilarWeb Attributes Growth to SEO and Paid Ads with Ben Bernstein 01.09.2021 37:20
Ben is currently the Director of Acquisition at SimilarWeb, an AI-based market intelligence platform that helps monitor web and mobile app traffic. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ben-bernstein-similarweb/
How to Purchase a SaaS Business as a First Time Buyer with Thomas Smale 23.08.2021 46:13
Thomas is the CEO and founder of FE International, an M&A firm that advises SaaS, e-commerce and content businesses. Thomas has consulted thousands of entrepreneurs on exit strategy, growth and business development. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-thomas-smale/
Using LinkedIn Ads to Drive B2B Demand Gen with Gabriel Ehrlich 12.08.2021 45:23
In this episode of SaaS Marketing Superstars podcast, I spoke with Gabriel Ehrlich. Gabriel is a B2B marketing expert and the founder of Remotion, a LinkedIn Ads agency based in Tel Aviv where he has worked with clients such as WalkMe, Gong, Yotpo, Monday.com and many more. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast...
Using Content Marketing to Drive B2B Demand Gen with Devin Bramhall 04.08.2021 32:02
Devin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She’s also a master storyteller and the co-host of The Animalz Content Marketing Podcast. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-devin-bramhall-animalz/
How Capterra Ads Helped PhoneWagon Grow to Over $1M ARR with Ryan Shank 28.07.2021 26:34
In this episode of SaaS Marketing Superstars podcast, I spoke with Ryan Shank. Ryan is the founder and CEO of PhoneWagon, a call tracking software that helps marketers and agencies to track which of their marketing campaigns are driving more phone calls and revenue. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-capterr...
Nailing SaaS Messaging to Increase Conversion Rates with Pedro Cortes 17.06.2021 20:51
On this episode of SaaS Marketing Superstars podcast, I spoke with Pedro Cortes. Pedro is a consultant helping SaaS Companies convert more visitors into customers through better messaging and positioning. If you hang out in the SaaS community on LinkedIn, you've no doubt seen some of his great content teaching SaaS companies how to dramatically increase website conversion rates. Check out the...
How Facebook Ads Fueled Proof’s Rapid Growth with Dave Rogenmoser 25.09.2020 33:32
On this episode of SaaS Marketing Superstars podcast, I spoke with Dave Rogenmoser. Dave is the CEO of Proof, a Y Combinator backed startup helping over 3,000 companies increase website conversions. He is also the host of the "Scale or Die" podcastCheck...
How Gong.io Drives Growth with Organic and Paid LinkedIn Content with Mike McEuen 08.09.2020 27:24
On this episode of SaaS Marketing Superstars podcast, I spoke with Mike McEuen. Mike has over 9 years experience in the B2B marketing industry. He is currently the Senior Marketing Manager at Gong.io which is a Revenue Intelligence Platform for remote...
Aaron Krall’s Framework for Scaling SaaS User Onboarding the Right Way 19.08.2020 32:27
On this episode of SaaS Marketing Superstars podcast, I spoke with Aaron Krall. Aaron Krall is a SaaS User Onboarding specialist and the founder of SaaS Accelerator, a coaching program that helps SaaS founders to implement systems and processes to scale...
Episode 10 - Positioning your SaaS for Success with April Dunford 21.07.2020 42:51
In this episode of SaaS Marketing Superstars podcast, I spoke with April Dunford. April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand...
Episode 9 - How Customer Retention Can Quickly Grow Your SaaS MRR with Corey Haines 13.07.2020 33:11
In this episode, I spoke with Corey Haines. Corey is the Head of Growth at Baremetrics, a tool that helps SaaS companies to measure important revenue metrics and analytics. In addition, to his work at Baremetrics. Corey also has several marketing side...
Episode 8 - Why Quizzes Convert Higher Than Landing Pages with Anand Kansal 30.06.2020 21:06
In this episode, I spoke with Anand Kansal. Anand is the Marketing Lead at Outgrow.co. Outgrow helps you create online calculators, quizzes and chatbots to acquire, qualify & engage leads. Check out the show notes and get links to all the resources...
Episode 7 - How Bonjoro Uses Personalized Videos to Convert 30% of their Leads with Oli Bridge 24.06.2020 40:46
In this episode of SaaS Marketing Superstars podcast, I spoke with Oli Bridge, the CMO of Bonjoro. Oli shared how his team uses their personalized videos to attract customers and affiliates in their marketing funnel. Check out the show notes and get...
Episode 6 - Tom Hunt’s Formula for Driving B2B Sales with Podcasts 16.06.2020 27:00
In this episode, I spoke with Tom Hunt, the founder of bCast. Tom shared his formula for driving B2B sales through podcasts and how he has applied that process to over 6 businesses. Check out the show notes and get links to all the resources mentioned in...
Episode 5 - How Wicked Reports Updated Their Website and Cut Their Sales Cycle in Half with Scott Desgrosseilliers 10.06.2020 29:24
In this episode of SaaS Marketing Superstars podcast, I spoke with Scott Desgrosseillers, the Founder of Wicked Reports. Scott shared how his software deals with multi-touch attribution and how changing his company’s content cut their sales in...
Episode 4 - How Sendlane’s Content Marketing Funnel Reduced Lead Costs by 60% with Jimmy Kim 01.06.2020 29:51
In this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim, the Founder of Sendlane. Jimmy shared how his team repeatedly creates content marketing funnels that warm up leads and significantly reduce Sendlane’s cost per trial signup....
Episode 3 - How Vyper.io Grows Sales Through Content Collaborations with Jack Paxton 26.05.2020 25:22
Today, I interviewed Jack Paxton, the Founder of Vyper.io. Jack shared his strategies for using content marketing and content collaboration with partners to grow sales. He also shared his struggles with making Facebook ads work for this company and why...
Episode 2 - How Lessonly diversifies their demand generation channels with Kyle Lacy and Tamara Green 18.05.2020 20:02
In this episode, I chat with Kyle Lacy and Tamara Green from Lessonly.com. You'll learn why Lessonly brought their paid search ads management in-house and why they've made a conscious decision not to aggressively email leads that sign up on their site....
Episode 1 - How To Make Paid Social Ads Work for B2B SaaS with James Winter from Brandfolder 13.05.2020 24:07
Today, I interviewed James Winter, the VP of Marketing at Brandfolder. James shared his thoughts about how to make paid social ads work for SaaS, why you need reliable marketing attribution, the importance of mentors and so much more. Check out the show...
Episode 0 - Welcome to the SaaS Marketing Superstars Podcast 08.05.2020 2:35
Welcome to the SaaS Marketing Superstars podcast. In this short, 2-minute episode, you’re going to quickly learn a bit more about me (your host, Aaron Zakowski). I quickly recap why I’m starting this show, what you can learn and what you should expect...
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