Navattic
Revenue on the Rocks
We created this podcast because I constantly heard marketing leaders complain about their sales counterparts. One thing that has been really unique about working at Navattic is my relationship with my GTM partner and our Head of Sales, Ben Pearson. Instead of formal questions and answers, this podcast will be free-flowing and in-depth conversations about sales + marketing and genuine stories from our career (all over a drink). It’s not all just us drinking and chatting - we also include actionable takeaways that you can apply to your company. If you’re a new sales or marketing startup leader o...
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Épisodes
How marketing + sales can help combat churn 16.03.2023 24:41
In Episode 3 we discuss ways sales and marketing can work with customer success to reduce churn and increase customer satisfaction. Specifically, we cover: 1) Why there is tension between sales and customer success 2) How a misaligned ICP contributes to that tension 3) Is marketing or sales ultimately responsible for filtering out bad quality leads 4) How to use churn data and an open line of com...
Why we put pricing on our website 02.03.2023 26:25
In Episode 2 we discuss our journey of putting pricing on the Navattic website, how we aligned on this decision, and the results we've seen so far. Specifically, we cover: 1) Why sales and leadership teams are typically scared of transparent pricing 2) What was our internal tipping point to move to public-facing pricing 3) How GTM teams benefit from public pricing 4) How our sales cycle has change...
Sales + marketing alignment 15.02.2023 25:51
In our first episode, we chat about why we made this podcast, why sales and marketing don't typically get along, and ways to improve the relationship. Specifically, we cover: 1) Personality differences between sales and marketing 2) How to better understand and connect with your GTM counterpart 3) What to look for in a sales or marketing leadership hire 4) Why you need to trust your GTM leader 5)...
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