James Hounslow from Indigo GTM
Rev-n-u Unplugged
🎙️ Rev-n-u Unplugged — Where SaaS revenue leaders tell it like it is. Join James Hounslow, a seasoned recruiter in the revenue leadership space, as they sit down with Chief Revenue Officers, VPs of Sales, and Private Equity Operating Partners to have real, unfiltered conversations about the business of driving growth in SaaS. Each episode, the guest brings the topic, from communication to the board strategies and recruiting to value creation, winning new logos, cutting tech spend, and everything in between. No fluff. No scripts. Just the raw insights, lessons, and stories behind how top operat...
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Épisodes
Winning Culture 20.01.2026 0:34
Winning Culture
Skills Can Be Taught, Qualities Cannot: Joe Marcin on Negotiating, Culture & Selecting A-Players 20.01.2026 58:43
In this conversation, Joe Marcin discusses the critical aspects of negotiation, building a winning culture, and selecting top talent in sales. He emphasizes that negotiation begins from the first interaction with a customer and highlights the importance of establishing a give-get framework. Joe also shares insights on creating a culture of accountability and mutual success within sales teams. Furt...
Unblocking Issue My Team Has. 13.01.2026 0:59
Unblocking Issue My Team Has
Building Accountability Without Fear 13.01.2026 54:18
Culture is a never-ending journey. And accountability starts with figuring out what you're being accountable to." Ron Gupta, CRO at Vendavo, has spent 15 years taking mid-to-late stage startups through their messiest inflection points. In this episode, he pulls back the curtain on what actually works when scaling sales teams. The brutal truth? Your A-players don't leave after 3 years. They leave i...
We Had To Look At Ourselves 06.01.2026 1:05
We Had To Look At Ourselves
Churn Is the Foundation of All Growth: Why Your Entire Company Owns Retention 06.01.2026 43:48
Churn isn't just a customer success problem—it's a sales problem. And it's costing you millions. In this episode, Vanessa Brangwyn pulls back the curtain on customer expansion revenue and why most companies are getting it completely wrong. She reveals the uncomfortable truth about early-stage churn, when to split customer success from account management, and how her company jumped gross retention...
Never Stop Recruiting 16.12.2025 0:46
Words of wisdom from James Bagan.
"When Does All of This Become My Fault?" The First 90 Days as a CRO 16.12.2025 1:06:57
James Bagan has done due diligence on over 200 B2B tech businesses and doesn't pull punches. In this conversation, he breaks down why most boards misunderstand RevOps, what new CROs must do in their first 30 days to survive, and why promoting your top salesperson usually backfires. We also cover managing board relationships, the death of "growth at all costs," and why you should be interviewing ca...
You Need To Know What Impact Your Product Has. 09.12.2025 1:08
Understanding what impact your product or service has on a customer is vital for new business.
"The Four Pillars of Commercial Excellence: How Richard Perez helps Drives Efficient Growth in 2026" 09.12.2025 1:00:43
Richard Perez from Apax Partners has spent 30 years optimising commercial engines for many portfolio companies within Apax. In this episode, he breaks down exactly why 50% of sales reps may miss target this year, and it's not what you think. You'll learn: Why sales leaders are spending $2+ to acquire every $1 of new revenue (and how to flip this) The four pillars of commercial excellence that actu...
Breaking The Silence (It's Key) 02.12.2025 0:14
You know you can move forward as a leader once you have broken the silence.
Beating the CRO Clock: From Survival Mode to Sustainable Growth over 18 Months 02.12.2025 1:03:22
Many Revenue Leades don't make it past 18 months. In this episode, Grant breaks down the exact weekly cadences that took Uberall's win rates from 9% to 32%. No theory. Just the playbook he used to win in the first 18 months of his tenure. You'll learn: Why weekly pipeline & forecast calls changed everything How to get buy-in from teams The difference between performance management and performa...
Trust Is The Currency Of Leadership 26.11.2025 0:16
The number one principle of good leadership....
"Trust, Territories, and Tech Tax: How a Former Army Officer Scales US Companies Across Europe" 25.11.2025 45:58
"My job as a leader is to serve the people I lead. They work WITH me, not FOR me." Former British Army officer Andy Champion explains why modern sales leaders must be in the trenches making calls alongside their reps and why Tuesday morning "Out Loud Hour" transformed his team's pipeline generation. In this episode: • Why trust beats hierarchy in modern sales orgs • The 3 principles for scaling US...
Great CRO's Are Doing This 19.11.2025 0:33
Great CRO's Are Doing This.....
Cutting Through the Noise for Profitable Growth 18.11.2025 0:19
Cutting Through the Noise for Profitable Growth
Adam Crandall - If You D0 80% of This, It Will Get You To Profitability 18.11.2025 48:48
Adam Crandall is a senior Private Equity executive and the Chief Revenue Officer at Addtronics, he focuses on accelerating growth and maximizing enterprise value for PE-backed portfolio companies. Join as we discuss- 1. Operating model evolution the shift from a centralised structure to a decentralised approach. 2. Buy-and-build at scale, lessons from driving acquisitions 3. Board dynamics managin...
You Have To Start With The Tam 18.11.2025 0:52
Cutting Through The .....
Steve Davis BDR - CEO 11.11.2025 49:16
On today's episode well have Steve Davis joining us. Steve started his career as BDR and has climbed the career ladder to now CEO of Provarity.ai . Steve has seen 7 exits as a sales leader and brings within to the episode tow topics he wanted to discuss. 1.Doing more with less 2.Building GTM function in a new geography
Anthony Erickson - Tech Spend & New Logos 04.11.2025 50:51
This week we have Anthony Erickson joining James on Rev-n-u Unplugged. We discuss Tech spend for sales leaders, how to understand the true ROI of your enablement tools. Tony also talks in details about winning new logos in todays world. New Logos will play a major role in achieving revenue targets in 2026, get a head start in planning with words from Tony.
JD Miller -Board Communication, CRO Character & AI 22.10.2025 49:25
In this very first episode of Revenue Unplugged we welcome JD Miller on the show to discuss 3 crucial topic for CRO's to listen to and learn from. JD has had 5 exits and now works closely with 5 Arrows PE as an Operating Partner
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