Reframing Marketing

This week, I share how a recent post got some great engagement and got a lot of people thinking while I was struggling to narrow down my next blog topic.

No one really knows how AI works, not even the people who created it. This has puzzled me for a long time. Why does no one know how it works? If we created it, we should know how we built it 🤷🏻 I recently read Mo Gawdat's book Scary Smart, where I learned that the reason we don't know how AI works is that we didn't create it. AI built AI. In this episode, I explain how AI can build itself and ho...

The tried and tested "landing page" business model is game over. Creating content on your website to get Google traffic is no longer a good idea. In fact, it’s now a waste of your time and effort. Google recently announced that it is going to use AI to start answering search questions on the Google results page. It calls this “doing the Googling for you” 🙄 But what it means in practice is that ev...

This week I share what podcasts I have been recording and why I am reluctantly coming back to Instagram.

This week, an update on upcoming content and why I'm focusing on the fast-changing world of AI. If you want to receive my video updates, you can become a subscriber on my website: https://simonbatchelar.co.uk Find out more about Summer Camp: https://happystartupsummer.camp

This week I talk about all the things I've been working on and why I'm taking a break.

I’ve been tricked into working for social media platforms for free. And so have you. Every time you post on social media, you’re creating content for them to monetise. They position Ads around your content and they keep the Ad revenue. Sometimes, they even get you to pay to put content on their platform, by paying to promote that content more widely. Which boosts their Ad revenue. This isn’t how t...

If you sometimes feel you’re not getting many clients or people aren’t buying what you’re offering then you’re not alone. I speak to a lot of coaches and consultants who struggle to find clients. The most common question they ask themselves when they find themselves in this position, is  “What do I need to do to sell more/ better?”  Their natural response is to try to work out how to bee...

This week I've been under the weather and low on energy so I've been fixing my broken website and trying not to force the creativity. Order the revised edition of the book: https://reframingmarketing.com/buy/

Why do selling and marketing so often feel like an uphill struggle? I believe it’s because we’re often trying to persuade people to get interested in the products or services that we have created. It’s tough to convince someone they really need something they don’t even know about. Trying to sell coaching or consulting can be especially hard when the people you’re pitching at haven’t even begun to...

Paid ads are a highly ineffective way to attract new clients for coaches and consultants. Paid ads promise to bring you more business. Paid ads are relatively easy to use. Paid ads are a tempting marketing option… It’s tempting to take what looks like a shortcut. At first glance, paid ads seem to promise to let you skip the queue and get you in front of a lot of people. So why am I saying they don...

A semi-regular update about what I have been working on. This time, how AI generated content is coming fast and how you can stand out when it arrives, and how an IT nightmare unfolded for me this week. Ezra Klein podcast: https://podcasts.apple.com/us/podcast/will-a-i-break-the-internet-or-save-it/id1548604447?i=1000651522107 https://open.spotify.com/episode/4mFwx4xGGmXrxTzHfgYpLG?si=3-0up7FnSGOz_...

No one opens a restaurant with a Michelin Star on the door. You have to earn it. The same is true with marketing. You can’t go straight from doing no marketing at all to showing up every day with a wide range of engaging multimedia content. Yet this is often the expectation people put on themselves. And not least because they regularly hear from ‘experts’ that this is how to make it work. Just lik...

It’s easy to fall into the comparison trap. You see someone else doing what you do but more successfully and think, why aren’t I more like them? You see their social media posts: selling out their programs, having six-figure weeks, getting a million views… and you feel you have to try to keep up. But is any of it real? Remember, social media makes it easy to create the appearance of success. And m...

A semi-regular update about what I have been working on. This time, what I have been editing and a deeper dive into what I use for editing and a real example of how coming up with content ideas is simpler than it might seem at first. https://simonbatchelar.co.uk/email-signup

Are you selling what people want, or what people need? It’s important to consider becuase, people don’t buy what they need. People buy what they want. The two may be linked but they’re not the same thing at all. Wants and needs are very different and in marketing, it’s easy to get the two confused, or focus on the wrong one. So what’s the difference between people’s wants and needs and why does th...

A semi-regular update about what I have been working on. This time, how frustrating typesetting can be and how I have been revisiting the content ideas from the last few months to make some new exciting plans. https://simonbatchelar.co.uk/email-signup

What’s your niche? Do you describe it as a job title or role? Or do you describe a profile of what your ideal clients look like and where they live? Most people think of these two things when they think of a niche, and I don’t think this works for coaches and consultants. Demographics used to be how marketers divided up the world and it’s still what most marketing and sales advice tells you to do....

A semi-regular update about what I have been working on. This time, what I have been writing about, how frustrating I find typesetting and book updates.

In marketing, rejection can be hard to take. We’ve all had a  no , when we were expecting a  yes . Perhaps you had a great conversation, and it was all pointing towards someone saying yes to working with you. Maybe you spent ages on a proposal. It was really well received, only to be met with a no in the end. Maybe a referral seemed a good fit and really keen to work with you, but ultima...

A semi-regular update about what I have been working on. This time, what blogs I've been working on and how I try to get ahead when I'm in the flow

So much online content these days is video-related (think of the success of TikTok, Instagram and Facebook have their Reels, and of course, the classic  YouTube ) it’s no wonder that video is a highly effective marketing tool. So, why does making that first video of you talking feel so hard? Maybe because while video is a great way to share information, you’re also sharing yourself at the sam...

You need almost no one to make your marketing work. If that sounds counterintuitive, it’s because most people will tell you something different – especially influencers and social media channels. Why? Because they have a vested interest in making you think the opposite is true. They want to extend their influence or sell you their services. So, why am I saying that you need almost no one to make y...

A semi-regular update about what I have been working on. This time, a big update about my book Reframing Marketing and some observations about AI and how much it has infiltrated businesses.

Not everyone likes being in front of a camera. Not everyone likes posting on social media. Not everyone likes promoting themselves and their work with clients. Basically, not everyone enjoys being the centre of attention. And yet, most marketing advice will tell you that this is exactly what you need to do – not just once but regularly! I believe there is another way to effectively do marketing fo...