Programmatic Pulse

Cícero, Head of Digital Hub at Reckitt, shares his career journey and insights into the digital marketing industry. He emphasizes the importance of understanding the commercial value of marketing and leveraging technology to create value for consumers. Cícero discusses the role of data analytics in shaping marketing strategies and the challenges of balancing TV and digital creative. He also explor...

Jon has over 23 years' of experience in the AdTech industry, has scaled and sold multiple companies in the space, is the creator of the popular AdTech Community chat group and is currently the co-founder of jobsinadtech.com In the show we discuss: - Jon's career journey - Key insights and lessons learned from successfully scaling multiple businesses - How the industry has evolved since he...

Tom McKay discusses his career journey in AdTech and his current role as the Head of Product and Strategy at Octave Audio. He explains how Octave allows advertisers to buy digital audio ad inventory and offers audience segmentation for personalised advertising. Tom also discusses the challenges in the audio advertising space, such as the dominance of Spotify and the limitations of smart speakers....