Process The Podcast

This week on Process, we sit down with Shelby Van Zwol, the founder of Chain Social, who went from running a one-woman agency out of her bedroom to leading one of Australia’s most sought-after social media companies — with 22 team members and global clients under her belt. Shelby opens up about the behind-the-scenes realities of entrepreneurship: what it really takes to scale an agency, the emotio...

A limited-edition winter series from Process. A new co-host. A new format. One creative icon at a time. Welcome to Part Two of From Scratch: Hedi Slimane. This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences,...

A limited-edition winter series from Process. A new co-host. A new format. One creative icon at a time. Welcome to Part One of From Scratch: Hedi Slimane. This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences,...

In this episode of Process, Arielle Thomas speaks with Bianca Gregg, founder of Del Rainbow, about building a global fashion consultancy grounded in purpose and connection. Bianca shares how she grew Del Rainbow from the ground up, what most people misunderstand about retail partnerships, and why strong relationships, clear values, and long-term thinking matter more than ever in fashion. Whether y...

To celebrate 100 episodes of Process, meet From Scratch - a limited-edition winter series hosted by Arielle Thomas of Process the Podcast and Elena Cameron of Adorer House. Each episode explores the creative legacy of one iconic cultural figure. In this two-part deep dive, Arielle and Elena unpack the influence of Sofia Coppola - the visionary director behind The Virgin Suicides, Lost in Translati...

In this episode of Process, Arielle sits down with Emma Lewisham, the founder behind the skincare brand known for science-led formulations, circular design and that unmistakable violet hue. Emma shares what it really took to build a global beauty brand from scratch. Not just the wins, but the mindset shifts, the sacrifices, and the moments of doubt along the way. From leaving her corporate career...

Turns out showing up 100 times teaches you a thing or two. In this Petit ep, Arielle reflects on what it’s taken to stick with Process this long: the good, the gritty and the parts no one really talks about. It’s a look behind the scenes of building a podcast and creative practice from scratch. She shares the big lessons that have surfaced along the way: the power of just showing up, what it reall...

A limited-edition winter series from Process. A new co-host. A new format. One creative icon at a time. In this conversation, we return to the world of Sofia Coppola. We talk about the softness and restraint in her work, and how it holds space for themes like identity, isolation, beauty, and control. The idea of beautiful cages becomes a way to understand the emotional and visual language she retu...

Introducing From Scratch A limited-edition winter series from Process. A new co-host. A new format. One creative icon at a time. We’re diving deeper than the mood boards, exploring world-class creatives whose work is actively shaping commercial creativity today. Come in from the cold and settle into thoughtful conversation and fresh perspective — with Arielle Thomas of Process the Podcast and Elen...

In this episode of Process, we sit down with Liv Koennecke, the creative force behind Maison Essentiele — a cult sleepwear label turned ready-to-wear brand that’s redefining luxury on its own terms. Liv shares the pivotal moments that shaped her journey, from launching with a singular vision for elevated sleepwear to confidently pivoting into fashion-forward, everyday pieces. We explore what it re...

In this episode Arielle sits down with Geneva Vanderzeil, the DIY and craft entrepreneur. They explore Gen's journey as a DIY enthusiast who transitioned from a career in town planning to becoming a prominent figure in the DIY and crafting community. They discuss the roots of this passion, the therapeutic benefits of crafting, and the evolution of craft content. The conversation highlights the imp...

In this episode I'm spilling the tea, and some of our biggest news since going all in on the podcast. We're making these changes because the team is evolving and we need to take a quality over quantity approach. While the Cinema Thom side of our business grows, we're reaching new highs and international clients. We've got big plans for Remy too and need to give the gummy brand the right moment in...

In this conversation, Bianca Gregg, founder of Del Rainbow, shares her journey from aspiring lawyer to leading a global sales consultancy and brand development agency. Our chat went for hours, but her hero's are connectivity, authenticity, and passion in building successful brands. Bianca discusses the evolution of Del Rainbow, its service offerings, and the unique qualities of Australian brands i...

Big thank you to the partner of today's episode, Saint Valentine. Visit Saint Valentine online and spoil Mum this Mother's Day! In this engaging conversation, Kirstie Clements, the former editor-in-chief of Vogue Australia, shares her journey through the fashion industry, her experiences working with iconic figures like Karl Lagerfeld, and the challenges of magazine publishing. She discusses the i...

Fill out our ACast Survey here: http://bit.ly/processthepodcast-survey In this conversation, Jane discusses the inception of Art Box Black, her journey in the photography industry, and the importance of creating opportunities for women photographers. She emphasises the need for transparency and integrity in business practices, the challenges of pitching to clients, and the significance of nurturin...

In this episode of Process the Podcast, Arielle Thomas delves into the importance of consistency in achieving personal and professional goals. She discusses how repetition can feel dull but is essential for growth and success. Arielle emphasises the need to overcome the myth of motivation, advocating for discipline and the establishment of habits that align with one's desired identity. She shares...

In this episode of Process, Arielle sits down with the creative director of Citizens of Humanity, Marianne McDonald to explore how one of fashion’s most iconic denim houses is rewriting the rules — from growing their own cotton to partnering with French biotech pioneers Pili to eliminate petroleum from their dyes. She shares the creative thinking and relentless innovation it takes to lead a global...

In this conversation, the speakers explore the dynamics of the fashion industry, focusing on branding, marketing, and consumer behaviour. They discuss the evolution of the Lofft Agency and the inception of Roame, highlighting the importance of clarity, energy, and storytelling in building successful brands. The conversation delves into the challenges of navigating trends, understanding market expe...

In this episode, Arielle Thomas shares her journey of creativity, energy management, and the development of her new product, Remy Gummies. She discusses the challenges of maintaining energy levels while pursuing ambitious goals and how she identified a gap in the market for a gentle energy supplement. Through experimentation and collaboration, Arielle created a product that is vegan, sugar-free, a...

In this episode, Arielle Thomas sits down with Bree Johnson, Co-Founder of Frank Body and Managing Director of Willow & Blake, to discuss the journey of building two powerhouse brands. Bree shares the marketing strategies that turned a niche skincare idea into a global beauty phenomenon, the role of community-driven branding, and how creative storytelling has been at the heart of their success. Sh...

In this conversation, Alice McMullin discusses the evolution of her furniture brand, McMullin, navigating changes in consumer behaviour and the importance of intuition in design. She shares her journey from selling Icelandic sheepskins to creating a successful furniture line, emphasising the influence of personal experiences and family on her design aesthetic. The conversation also delves into the...

In this conversation, Arielle sits down with her friend and partner at venture capital fund Side Stage to explore the intricacies of venture capital, particularly focusing on how they do things at Side Stage. a pre-seed and seed fund in Australia. They discuss the importance of founder support, the dynamics of venture capital, and the various types of capital available to entrepreneurs. The conver...

In this episode of Process, Arielle sits down with Zara Wong—former Vogue editor, brand consultant, and the powerhouse behind Screenshot List, Australia's #1 fashion and style Substack. Zara has shaped the industry from the inside out, working at prestigious brands like Vogue, Mecca, and Aje before carving out her own lane in digital publishing. We discuss her evolution from aspiring magazine edit...

In this conversation, Elise Pioch Balzac of Maison Balzac shares their journey from a childhood fascination with fashion and storytelling to a successful career in the luxury fashion industry, including their time at Hermès. She discusses the importance of creativity, cultural differences in fashion, and the challenges of adapting to a new life in Australia. Elise also highlights the significance...

In this conversation, Arielle Thomas and her junior art director Kiara Cengic discuss the intricate process of producing end-to-end campaign and e-comm content for the swimwear brand, Sheila. From creative direction to e-commerce strategy, she shares insights on the importance of brand identity, the challenges of casting models, and the dynamics of working on set. The conversation also delves into...