PracticeCare

There’s a joke in marketing that was said a painfully long time ago yet still vexes people today, and it’s this: I know half of my marketing is working, I just don’t know which half. It doesn’t have to be that way. Marketing strategies can be tested for their effectiveness, and my guest today will share her insights on how she does it. Dr. Heather Levites is a Board-Certified Plastic Surgeon with...

As AI makes billing faster, it also makes it easier for bad actors to target practices and their revenue cycle. My guest today works extensively in RCM, and implements AI in RCM, and he’ll open our eyes to the dark side and how to fight back.  Vinod (Vinny) brings over 15 years of experience in operations, financial analysis, strategy, growth, corporate development, strategic planning, and marketi...

A material cost in a practice is the cost of replacing staff. One of the bigger people mistakes practices make is not properly onboarding and training a new hire. You wouldn’t think so given the costs, but it happens all the time. My guest today helps her clients with a variety of HR needs, including onboarding and training, and she’ll help us understand how to get onboarding right. Lorianne Isaac...

When it comes to the law, the reflex is to say “I just want to stay out of trouble.” Of course you do, but can the law ever be your friend? Yes it can, especially if you know it better than the guy on the other side of the table. My guest today is an expert on ERISA, a law that is quite broad and applies to practices almost daily. He helps his clients apply ERISA to their benefit, and he’ll give u...

Growing your practice without the essentials of HR in place is a risky choice. Some essentials are required by law. Other essentials are strategic pillars that will help you grow. My guest today works with physicians and practice leaders to add HR smartly to their practice, and she’ll tell us what these essentials are. Debbie Rabishaw has more than thirty years of HR leadership experience, much of...

We’re all so steeped in our daily grind that it’s good to take a step back and scan our professional landscape. My guest today is a VP of content for numerous healthcare business journals. He sees a wide variety of challenges and opportunities in our space, and he’ll share what he’s seeing with us. Chris Mazzolini is a vice president of content at MJH Life Sciences. He oversees teams of talented e...

Ask most private practice owners how many hours they work per week, and you’ll typically hear way more than 40. Is it possible to run a successful practice in less than that? My guest today is doing it, and he describes how in this episode. Dr. Shah is an interventional cardiologist with Prime Heart and Vascular in Dallas Area. He is also the founder of GoLean Health, a staffing company for health...

Are you ready to bring AI into your practice? My guest today specializes in helping entrepreneurs incorporate AI into their businesses, and she’ll share some ideas with us. Mariana Dalto is a Business Advisor and AI Marketing Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certif...

One day you’ll exit your practice. Exiting the way you want doesn’t happen on its own. It takes preparation. My guest today is a financial planner for private practice owners. He helps his clients exit their practices how they want to, and he’ll share his insights with us. Eric Miller is a seasoned financial planning professional with over 20 years of experience dedicated to empowering private pra...

There are benefits to forming a group practice, but doing it successfully takes more than just a few doctors coming together into, well, a group of doctors. My guest today helps clients form group medical practices on a regular basis, and he’ll lay out some of the essentials for us. David Zetter is the founder and President of Zetter HealthCare, LLC in Mechanicsburg, PA and has over 24 years of op...

As a doctor who owns a business, you’re more than a clinician only. You’re also a CEO. The attributes of a CEO are not all the same as those of a clinician. My guest today helps her clients doctor clients develop the essential attributes of a CEO, and she’ll lay them out for us. Michelle O’Connor, a believer in following one’s dreams, has risen from an inner-city community to a life of abundance....

Believe it or not, marketing strategies other than going online not only exist, but are alive and well. The trick, just like with any other strategy, is to make sure it fits the goal. My guest today helps his private practice clients grow profitably, and we’ll have a good rap session on this one. Joe Lessard is a partner at Professional Business Management, a healthcare practice management and acc...

There are products out there that lots of people both own and hate. Life insurance is one of those products. Whole life insurance, and its variants, have probably the worst reputation among all life insurance choices. My guest today is a financial advisor who seems to have found some good uses for life insurance while you’re still alive. Sound counterintuitive? Then listen to this episode. Drew Po...

AI has arrived in revenue cycle management (RCM), and now, AI voice is making inroads. Can you use it? Should you use it? My guest today is an expert in revenue cycle management and uses AI in his RCM company. He’ll tell us what he thinks. Vinod (Vinny) brings over 15 years of experience in operations, financial analysis, strategy, growth, corporate development, strategic planning, and marketing....

You just bought a private practice. Congratulations! Here’s the wake up call: it won’t necessarily run as well as, or even the same as, it did before you bought it. It’s your show now. How skilled are the staff? How smart and realistic is the marketing plan? Are the financials clean or a mess? These and other questions are coming your way. My guest today helps her clients absorb a practice purchas...

The financials of your practice are kind of like a patient’s labs – they tell you a lot about that practice’s health. Knowing your practice’s financials as well as a patient’s labs makes a lot of sense. My guest today is an owner in a private practice and knows their financials that well. Additionally, she consults with practice owners to help them do the same. She’ll help us get started on how yo...

Value based care has a longer history than many realize. First conceived in 1967 and focused on sick children, the term “value based care” was coined only in 2005. Now, twenty years later, value based care arrangements cover almost half of health plan payments. My guest today helps practices adopt and use value based care programs, and she’ll help us break down how you can as well. Dr. Shannon Dec...

Life would be a lot easier if patients always agreed with you, never questioned you, and just did what you say when you say it. They don’t always do that. Sometimes they object to recommendations. Sometimes they ask questions that sound like objections. Regardless, these are a fact of life, and the better you can overcome patient objections, the more successful your practice will be. My guest toda...

Expenses in business are as certain the sunrise, yet both my guest today and me meet prospective clients all the time who don’t seem to have a handle on them. If you don’t, problems are coming. Planning expenses is a natural requirement of any successful practice, and my guest today helps her clients do just that. Michelle O’Connor, a believer in following one’s dreams, has risen from an inner-cit...

Have you gotten an unsolicited offer to buy your practice recently? You might not have realized it, but that’s a signal that your local market might be attractive for you to be a buyer. What do you do at that point? My guest today helps his clients buy practices, and he’ll tell us what he thinks. E.J. Cyran has spent over a decade as a healthcare lawyer, which means he represents physicians, denti...

Are the types of patients willing to pay cash for treatment the same as, or different from, those who use their insurance? Obviously they’re different, at least in some respects. If that’s the case, then attracting new patient leads, and handling them, is different as well. How do you attract cash paying patients? My guest today did it himself, and he coaches his healthcare clients on how to do it...

If you take health insurance as payment, then choosing good payers makes sense. How do you figure out which payers to contract with? It’s a logical question that has a very involved, sometimes not so logical answer. My guest today helps his clients work successfully with insurance companies, including which ones to contract with, and he’ll share some tips with us. David Zetter is the founder and P...

Keeping good records is boring and tedious. Why bother? Because bad records can cost you thousands of dollars per year. My guest today helps her clients find those dollars in ways that are easy to track. She’ll share her ideas on this episode. Alexis E. Gallati is the founder and Lead Tax Strategist at Cerebral Tax Advisors and Cerebral Wealth Academy, and she’s the author of the book Advanced Tax...

Getting referrals from other patients is critical to the success of any local practice. Are you really getting as many referrals as you can? My guest today has built a system to make sure she can say she does, and she’ll give us some insights into her system on this episode. Mary Lou Savino has been practicing physical therapy since 1992 and opened Be Fit PT & Pilates in 2008. She specializes in t...

All practices need referrals from other providers, even primary care practices. Building a referral network that performs is one of the most misunderstood strategies to grow a practice that I’ve seen in my time working with private practice owners. My guest today runs a coaching business devoted to fixing this for her clients, and she’ll walk us through some of the biggest mistakes practice owners...