Permission to CEO

Episode 104: This week we're going to be discussing one of the hardest challenges for businesses, pricing. Pricing can make or break your business. There's strategy when it comes to great pricing. We'll look into HBO Max and their pricing model and discuss how to be clear with your pricing.   This episode is brought to you by  the Power Your Launch Marketing Accelerator ; The largest virtual marke...

Episode 103: Tesla has been in the news a lot lately and there's been a debate on whether they should start advertising as new competitors enter the market. Tesla has always claimed it has never spent money advertising and instead have used that money to invest into making better products. In this episode, we're going to talk about Tesla's advertising dilemma and perceived value based on the marke...

Episode 102: Abu Fofanah ( @theabufofana h) is back for Episode 102. In this episode  Abu provides insight into the mindset of an entrepreneur. He talks about developing mastery and expresses a few things that have been on his mind lately. Question: if time is the most important thing, why do we spin so much time talking instead of doing? let's begin this week's podcast! This episode is brought to...

Episode 101: Abu Fofanah ( @theabufofanah ) comes out of hiding for Episode 101. After taking a 3 month hiatus to start the year, the podcast has officially kicked off for the year. Let's talk about what's to come.   This episode is brought to you by the Power Your Launch Marketing Accelerator ; The largest virtual marketing education company focused on helping business owners learn how to market...

Episode 100: Abu Fofanah (@theabufofanah)( https://twitter.com/theabufofanah )dives into the past year and some of the things he's learned. We've officially hit 100 EPISODES!!! Thank you all for staying with me through this journey! This has been such a humbling experience that I've learned so much from. I'm looking forward to the next 100 episodes!   Have you joined the Permission to CEO Newslett...

Episode 99:Abu Fofanah (@theabufofanah)( https://twitter.com/theabufofanah ) talks about Building Converting Websites that Make Sales. This is a special episode because it's in a training style format. If you're someone that has a website or in the process of building a website, I would highly recommend starting here. Also, don't forget to share this episode with another business owner.   Have you...

Episode 98: Abu Fofanah (@theabufofanah) ( https://twitter.com/theabufofanah ) talks about Setting Your Fears, Finding your tribe, and his experience in a recent mastermind he attended. PIVOTING. In this episode, Abu also talks about why doing TOO MUCH and being TOO MUCH is a positive thing.     Have you joined the Permission to CEO Newsletter Become one of the founding fathers and subscribe: http...

Episode 97: Abu Fofanah (@theabufofanah)  ( https://twitter.com/theabufofanah ) talks about PIVOTING. When to know it's time to pivot your business, even in the midst of success. How to rediscover your happiness in your work. In this episode, Abu also talks about his product suite going into the upcoming year.     Have you joined the Permission to CEO Newsletter Become one of the founding fathers...

Episode 96: Abu Fofanah (@theabufofanah)( https://twitter.com/theabufofanah ) talks about PRICE. When to know it's time to increase your price and how to begin doing it. In this episode, Abu talks about how sometimes affordability leads to inaction, serving segments vs everybody, and how to change the way you measure impact.   Have you joined the Permission to CEO Newsletter Become one of the foun...

Episode 95: Abu Fofanah (@theabufofanah)( https://twitter.com/theabufofanah ) talks about his experience working with Venture Capital, Venture Funds when it comes to partnerships and collaborations. In this episode we talk about what happens when capital gets deployed to these founders, the gaps he usually see's, and most importantly why most go out of business sooner when they have more access to...

Episode 94: Abu Fofanah (@theabufofanah)( https://twitter.com/theabufofanah ) talks about his new newsletter and community called Permission to CEO. This newsletter is all about highlighting real stories and powerful lessons that will change the way you think, what you believe, and how you operate in life & business.   Become one of the founding fathers and subscribe: https://www.abufofanah.com/ne...

Episode 93: Abu Fofanah (@theabufofanah)( https://twitter.com/theabufofanah ) talks about the 3-Day Holiday Sales Challenge!! A Sales Challenge focused on helping you BOOST your sales during the holidays. "Last year, we made almost 1 Million Dollars during the holidays and I'm going to show you exactly how we did it, what worked and didn't work, and how you can set yourself up for success." If you...

Episode 92: Abu Fofanah (@theabufofanah)( https://twitter.com/theabufofanah ) talks about how you can ALWAYS choose to redefine what your life looks like moving forward. In this episode Abu highlights how you can begin defining the things that don't work for your life anymore and begin adding the things that will work... let's begin this week's podcast!     Links: Have a question? Click here to go...

Episode 91: Abu Fofanah (@theabufofanah)( https://twitter.com/theabufofanah ) talks about HIRING. This is a big topic for small businesses because hiring is one of the most challenging things you can do and hiring the wrong person or agency can also put you out of business. In this episode, Abu talks about how he hires now and evaluates his hires vs what he used to do in the past... let's begin th...

Episode 90: Abu Fofanah (@theabufofanah)( https://twitter.com/theabufofanah ) finally faces Facebook (Meta) on his main issues. There's been a silent back and fourth the last few years and Abu finally addresses his specific issues with how they manage the relationship. This is not personal, it's just a critique and Abu's version of what he thinks is happening... let's begin this week's podcast!  ...

Episode 89: Abu Fofanah ( @theabufofanah ) brings back Khadija Bingham ( @MsMoneyHoney ) and the conversion focuses on how should small businesses think about marketing at each stage of their growth. Abu's also answering some of the rapid fire questions Khadija is asking him on the fly. This is a really great interview especially if you're trying to figure out how you should spend your time and mo...

Episode 88: Abu Fofanah ( @theabufofanah ) breaks down the advantages of being a small business and why you need to use these advantages to get ahead. The reason why you don't want to "act" like a big business when you're growing... let's begin this week's podcast!   Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer...

Episode 87: Abu Fofanah ( @theabufofanah ) breaks down why marketing is even more important for small businesses and what they usually get wrong when it comes to marketing their product or service business.   Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it.   Our website: https://www.poweredaf.com/   Subscribe t...

Episode 86: Abu Fofanah ( @theabufofanah ) breaks down the BIG DIFFERENCE between Facebook Ads vs Tik Tok ads, what you should consider when choosing which platform to focus on, and which platform provides the most conversions.     Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it.   Our website: https://www.power...

Episode 85: Abu Fofanah (@theabufofanah) breaks down what you need to be aware of when marketing during the Black Friday Holiday and how to make Facebook Ads work for you.   Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it.   Our website: https://www.poweredaf.com/   Subscribe to Our Community Here for exclusive...

Episode 84: Abu Fofanah (@theabufofanah) breaks down was it a smart decision for Mr. Beast to turn down $1 Billion Dollars, why it matters, and how much is Mr. Beast actually worth?   Links: Have a question? Click here to go to our website and click on the corner of the website, leave a voice note and we'll answer it.   Our website: https://www.poweredaf.com/   Subscribe to Our Community Here for...

Abu Fofanah (@theabufofanah) breaks down the pros and cons of being too available, how to navigate it, and the questions you need to be asking yourself in order to achieve maximum control of your time   Links: Join the Power Your Launch Marketing Accelerator -  learn how to market your product or service-based business online and on social media.    You’ll learn how to find your ideal customers, t...

Episode 82: I was recently invited by a good friend Danielle P. Jeter ( @dpjeter ) to talk about Marketing to her community. This was a live conversation with myself  ( @theabufofanah ) and we break down Mindset, Building a Business, Branding, Marketing, and Scaling. There were really a lot of gems and if you read in between the lines, you can take a lot of strategy away to implement in your own l...

Episode 81: Abu Fofanah ( @theabufofanah ) interviews Khadija Bingham about transitions, how to establish a personal belief system, when she knew it was time to leave her job at Goldman Sachs to pursue her purpose, and how her relationship with her family continues to grow and inspire her. This was an amazing conversation with an amazing visionary.    Links: Follow Khadija Bingham Instagram Learn...

Episode 80: Abu Fofanah ( @theabufofanah ) breaks down the importance of DATA in your business - why we should collect it, how to use it to your advantage, and most importantly how to embrace it.    Links: Join the Power Your Launch Marketing Accelerator   Learn how to market your product or service-based business online and on social media.  You’ll learn how to find your ideal customers, target n...