Performance Marketer

It’s time for us to take an even closer look at discovery surveys. We’ve had our high-level overviews, and by now, I’m hoping you’ve firmly grasped what we’re trying to do with Performance Marketer. The overall goal is to investigate your audience and better understand their situation than they can do it themselves. But it’s not going to work if you don’t understand the process. Over the years, I’...

In the last couple of episodes, I have introduced two powerful survey types performance marketers rely on to get results. Today, I’m going to spend some time bringing these two stories together. Discovery and segmentation surveys go hand in hand and complement each other perfectly. If you’re just using one without the other, you’re not utilizing their full potential. This episode is all about maxi...

In the second part of our first-ever Performance Marketer Founding Members Meeting, I introduced my founding members to the wonderful world of segmentation surveys. Writing surveys is a skill you’ll perfect over time, but we’re looking for some quick wins and instant gains. Imperfect action will get you there, but you have to master the basics first.  I’m presenting this segmentation survey framew...

Last week was the official opening of my Performance Marketer club. And right away, after just having the very first meeting with my founding members - my expectations are through the roof! I'm getting more and more excited by the day, and I can't wait to help some really cool people take their business to the next level. Over the next period, I will be devoting a significant portion of my time an...

What happens when an American Ninja joins forces with a top 10 world-ranked long driver? Going by that alone, you’re not likely to guess. Still, if you consider how much grit goes into becoming either of those things, you can rest assured that it’s going to be awesome. Chris Baden and Sean Malone are high ticket selling experts. Today, they’re going to share their secrets about selling expensive p...

We’re still in quarantine mode, and the updates I’ve been getting from friends across the industry got me thinking. Some businesses are experiencing record lows, something you’d expect when the whole world is in full-on crisis mode. But still, at the same time, a significant number of companies are actually thriving. How are these businesses prospering when others are struggling to keep the lights...

For this week’s episode of the Performance Marketer Podcast, I had the pleasure of talking to Jeff Goldstein. Jeff is a veteran of the online industry who, in 2006, sold his business for a whopping 100 million dollars in cash! Today, we’re going to talk about the number one reason that helped him build his 9-figure business. Can you guess what it is? It’s something that’s been a very frequent topi...

For this week’s episode of the Performance Marketer Podcast, I had the pleasure of welcoming Stu McLaren, an expert in the field of creating recurring revenue with online memberships. Stu was one of the co-founders of WishList Member, the world’s leading membership platform for WordPress. Throughout his career, he has developed a unique perspective about the membership and subscription markets. An...

Today, I'm going to share something very special. It’s a project we’ve been working on for a long time, and it was created with the sole purpose of helping you bring Performance into Performance Marketing. I’m talking about the brand-new tool called AdCalc. Now, I often hear that people find themselves driven out of many lucrative fields purely because they don’t like maths. And even though I unde...

This week on the Performance Marketer Podcast, I had the pleasure of welcoming none other than the Buildepreneur himself - Spencer Mecham. He is renowned in the online marketing space, and rightly so, with him being the number one ClickFunnels Affiliate. Spencer is a real wizard when it comes to YouTube marketing, and today, he’s going to share some incredible insights you don’t want to miss. This...

For this week’s episode, I had the pleasure of talking to Brad Hart, an affiliate marketer, coach, and founder of Make More Marbles.  Brad has a remarkably rich backstory, and it’s very inspirational. Some of the challenges from his journey include a pretty turbulent childhood and changing careers several times over. But even though he ended up finding incredible success with his career, and at a...

Welcome to part two of my Knowledge Broker Blueprint affiliate campaign breakdown. Last week, I went over the entire KBB promotion structure, and I dove deep into the way that I set-up my affiliate campaign. The previous episode covers everything that happened before the free livecast event with Dean Graziosi and Tony Robbins. If you missed it, I suggest you listen to that episode first. Today, I’...

If you’re an entrepreneur or a small business owner, you may be qualified for a forgivable loan. Last week, the government put into place the Paycheck Protection Program which can help you cover payroll expenses. We’re facing some uniquely challenging times and this is will definitely go a long way to helping keep the economy going until the Coronavirus pandemic is under control and dealt with. I...

Over the last couple of months, I’ve been working as part of an affiliate marketing team, promoting the Knowledge Broker Blueprint Course created by Tony Robbins and Dean Graziosi. If you’ve been following my podcast and social media channels, then you’ve must've seen a lot of content related to the KBB. Since that is only just a part of the story, I’ve decided to share my entire KBB affiliate exp...

I believe there’s no reason you can’t make money and do good at the same time. Being a good performance marketer is all about providing people with value. You’re looking to match a product or a service with people who need it.  Looking at the market as a whole, you should be able to understand two things - it’s gigantic and diverse. But marketing is all about efficiency, and performance marketing...

Last week, I shared a lot of good stuff about email marketing and sequencing. Mastering how to write emails and make sequences that convert is one of the final steps of my performance marketing framework. And since last week’s episode was heavy on the technical, today, I’m going to dive right into the practical side of things and try to bring the whole story together. So if you’re still struggling...

For this episode of the Performance Marketer Podcast, I revisited another one of my private masterclasses, included in my challenge, “One Affiliate Offer”. And this week’s topic is all about creating the perfect email sequence that will allow you to convert leads into customers. The techniques I’m going to share with you today played a huge role in my success and helped me build my performance mar...

Today, I’m going to do a deep dive into the topic of failure. And believe me, when I say, I know a thing or two about it. Throughout my career, I've had to suffer my fair share of failure. As did anyone who ever succeeded at anything. Dealing with failure is not something that we’re naturally good at. Common responses to it include anger, frustration, disappointment, anxiety, and at times, even de...

Reserve your spot for the KBB Livecast here! Welcome to the final part of my incredible deep dive with Dean Graziosi. In this section, we cover a whole range of topics related to the KBB Course, the gold standard of the knowledge industry he co-created with Tony Robbins. One final reminder that TOMORROW on THURSDAY, the 27TH of FEBRUARY, Tony and Dean will present this year’s version of the course...

Reserve your spot for the KBB Livecast here! Welcome to part 2 of my incredible deep dive with Dean Graziosi. In this section, we go into the structure and the design aspects of his KBB Course, which he co-created with Tony Robbins. Once again, a reminder that on Thursday, the 27th of February, Tony and Dean will present this year’s version of the course – The Knowledge Brokers Blueprint . It’s go...

Reserve your spot for the KBB Livecast here! This week, I have a special treat for the Performance Marketer Nation. Recently, I had the opportunity and the pleasure to sit with Dean Graziosi and do a deep dive into the KBB Course he co-created with Tony Robbins. I broke it down into 3 sections because there’s a lot of cool stuff and I want you to digest all of it. This is the next big thing in the...

This is part 4 of a 4 part series of the LIVE CAST from Tony Robbins, Dean Graziosi, and Russell Brunson. To learn more and have a chance to receive my Bonus Bundle $39,000 When you join the KBB with my link. You can get on the VIP Waiting List To Reserve Your Spot To Get My Registration Link on 2/19. With 260k people registering for last year and they broke the internet, If this gets out of hand,...

This is part 3 of a 4 part series of the LIVE CAST from Tony Robbins, Dean Graziosi, and Russell Brunson. To learn more and have a chance to receive my Bonus Bundle $39,000 When you join the KBB with my link. You can get on the VIP Waiting List To Reserve Your Spot To Get My Registration Link on 2/19. With 260k people registering for last year and they broke the internet, If this gets out of hand,...

This is part 2 of a 4 part series of the LIVE CAST from Tony Robbins, Dean Graziosi, and Russell Brunson. To learn more and have a chance to receive my Bonus Bundle $39,000 When you join the KBB with my link. You can get on the VIP Waiting List To Reserve Your Spot To Get My Registration Link on 2/19. With 260k people registering for last year and they broke the internet, If this gets out of hand,...

This is part 1 of a 4 part series of the LIVE CAST from Tony Robbins, Dean Graziosi and Russell Brunson. To learn more and have a chance to win more than $44,000 in prizes, visit: https://www.erickbb.com