Online Offscript

This week, we are discussing the rhetoric of dating apps. Our guest today is Amber Kinui. Amber is currently a fourth-year English literature Ph. D. student and Assistant Instructor of Rhetoric and Writing at The University of Texas at Austin. She focuses on the digital humanities and the rhetoric of technology. Prior to attending UT Austin, Amber received her bachelor’s in English at Loyola New O...

This week, we are talking about taking advantage of social media algorithms. Our guest is Mari Smith, Premier Facebook Marketing Expert, often referred to as the ‘Queen of Facebook.’ Mari is also a Social Media Thought Leader, and author of The New Relationship Marketing , and coauthor of Facebook Marketing: An Hour A Day . Mari works with brands, business owners, and independent professionals to...

This week, we are talking about advertising a college experience, connecting with a younger demographic, and the CBS hit show Survivor. Our guest today is Owen Knight, Director of Admissions Marketing and Communications at Tulane University. He was also a contestant on Survivor 43, where he made it to the final three. Learn more about ⁠⁠⁠Online Offscript here⁠⁠⁠ .

This week, we are talking about managing client relationships and expectations. Our guest today is Beth Trejo, founder and CEO of Chatterkick, a digital marketing agency focused on helping mid-market businesses expand the impact of social media throughout their organizations. Chatterkick offers full-service campaign management in addition to training and strategy workshops. Their approach is anyth...

In this episode, we are talking about cracking the code and unveiling the strategies behind successful influence campaigns in 2024 (plus some tips on how to leverage mico-influencers for maximum effect!). Our guest today is Esther Kim, Founder and CEO of MavenReach, a female-owned, female-run, affordable full-service influencer marketing agency. MavenReach specializes in seeding and gifting campai...

This episode, we're talking all things CRO (Conversion Rate Optimization). Our guest today is Kanika Misra , Managing Director & CEO BedaBeda Growth . BedaBeda Growth is a CRO Agency that builds & tests high-converting landing pages and site pages to continuously maximize performance & revenue for e-commerce and SaaS companies. Learn more about Online Offscript here .

This week, we are talking about storytelling in film. Our guest today is Kent Lamm, an independent filmmaker, producer, writer, and director at Standard Story Company . Kent’s YouTube channel, Standard Story Company, has 190K subscribers and provides tips on writing, directing, shooting, editing, freelancing, and more. His work has screened at 7 Academy award qualifying film festivals and won awar...

This week we are talking about taking an idea from the back of a napkin to a world tour. Our guest today is Rich Collins, an Emmy Award-winning composer and musician, producer and co-star of the international hit Disney Channel series “Imagination Movers,” and Associate News Editor at Biz New Orleans.   Rich has also worked as a Producer for Cox Interactive Media and the Managing Editor for Gambit...

This week we are talking about Female Entrepreneurship. Our guest today is Lesly Washington, Digital Marketing Strategist & Manager.  Lesly graduated from SCAD with a degree in Fashion Marketing and Management and with a minor in Graphic Design. She has curated her own brand and develops marketing strategies for startups, small businesses, major brands, and agencies, along with implementing an...

This week we are talking about the role of non-profits in communities. Our guest today is Michael Williamson, the President and CEO of United Way of Southeast Louisiana, a non-profit organization aiming to eradicate poverty in Southeast Louisiana. Michael has served as President since 2013 and was previously the COO for four years and the VP of Field Leadership for United Way of America, now Unite...

This week we are talking about why professional organizations are beneficial. Our guests today are Allison Herrera, Managing Director at Uptown Girl Media, the first woman-owned and Hispanic-owned local agency of its kind and President of American Marketing Association's New Orleans chapter as well as Rachel Smith, Media Buyer at Digital Remedy and President of AAF New Orleans. Learn more abou...

This week we are talking about all things business, including how to grow a membership-based organization, the issues New Orleans businesses are facing today, and how to create a truly valuable programming agenda. Our guest today is Sandra Lombana Lindquist, President and CEO of the New Orleans Chamber of Commerce, one of the leading membership organizations for networking and business practices a...

This week, we are talking about how to build a career as a freelance writer. Our guest today is Mackenzie Filson, Freelance Food Writer, and Digital Producer. Mackenzie is featured in publications such as PUNCH, The Kitchn, Delish, and many many others. She focuses on food and beverage blogging and is an experienced ghostwriter in the space. Learn more about the Online Optimism podcast at https://...

This week, we are talking about how to create leaders in an organization/community. Our guest today is Stephen Reuther, Executive Director at the New Orleans Regional Leadership Institute. NORLI is a non-profit organization focused on creating a platform and programming for thought leadership and collaboration around issues affecting Southeast Louisiana. Before joining NORLI in 2017, Stephen serve...

This week, we are talking about building a brand on TikTok. Our guest today is Fiona Chan, the founder, and CEO of Youthforia, an innovative makeup brand that you can sleep in due to the high quality, unique formulas. Fiona launched Fiona Co Chan in 2021 with the idea of Youthforia coming when COVID hit. She believed the best part of wearing makeup is going out, but oftentimes, people forget to ta...

This week, we are talking about social media for community justice. Our guest today is SJ Walker, Communications Manager at Conway Strategic. Prior to joining Conway Strategic in 2022, SJ worked as the digital communications manager and social media manager at the Louisiana Center for Children’s Rights, content coordinator at PERK social media, and as a social media specialist here at Online Optim...

This week, we are talking about The Ins and Outs of Networking. Our guest today is Shana Sumers, Senior Manager of Diversity, Equity, and Inclusion and Belonging Communities at HubSpot. Prior to joining HubSpot in 2021, Shana worked at HER Social App for 7 years serving as the Head of Facebook, Content & Community Manager, and Head of Community. Shana is also the host of the podcast Bad Queers...

This week, we are talking about marketing to a black audience. Our guests today are Desmon Walker and Allen Shelton, the partners at Narratent, a Chicago-based, Black-owned digital marketing agency. Narratent was founded in August of 2019 and has since expanded to Washington, D.C. Their four core principles are: eliminate the box, tell it like it is, raise the bar, and add real value. Some of thei...

This week, we are talking about the many opportunities in the Metaverse…I mean Mixed Reality. Our guest today is Cullen Factor, an explorer and a thought leader in strategic innovation in Mixed Reality and technology at Envisage Distinction, where they hope to create peerless experiences that are indistinguishable from magic. In addition, Cullen is working on Golden 𝞅hrequency, a platform to build...

This week, we are talking about why the right CRM/tool can boost sales. Our guest today is Jason Gless, Senior Growth Development Officer at Diaz & Cooper, an inbound agency based in Miami, Florida. Jason has been at Diaz & Cooper since October 2021 and has served as Senior Growth Director, Senior Project Manager, and now the Senior Growth Development Officer. Diaz & Cooper was founded...

This week, we are talking about all things video marketing. Our guest today is Devyn Bellamy, Senior Marketing Manager and Partner GTM Enablement at HubSpot. Devyn is also the founder of Black@INBOUND, a community space at HubSpot’s Inbound Conference that allows Black professionals to connect and support each other. In his current work and various positions, Devyn has worked to develop comprehens...

This week, we are talking about building a company with a perpetual business model and distributed capitalism (keep listening to find out what that is). Our guest today is Ben Johnson, founder, and CEO of Techneaux Technology Services, a 100+ person tech company in Lafayette, Louisiana. Techneaux was founded in 2010 out of Ben and Michael Johnson’s garage and has since been named one of the top 10...

This month is actually our company Online Optimism’s 10th anniversary, so we thought who better to talk about the last 10 years of Internet marketing than our CEO, Flynn Zaiger. Also, we’re hoping that having him on as a guest will play positively in our annual reviews.

In this episode, we talked about marketing to the Hispanic community with Ernesto Posadas, Strategic Partnership Manager at GrubHub. Ernesto joined GrubHub in 2022 after working as a National Account Executive at Waitr, Bite Squad, and Delivery Dudes, as well as a Sales Executive at Copa Airlines for 5 years. Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/

In this episode, we talked about B2B Social Media with our guest Josh Krakauer,  the CEO of Sculpt, a B2B social media marketing agency with clients and team members around the globe. Josh started Sculpt in 2012 with a mission to connect clients with their human customers more humanly. Since then, Sculpt has overseen social media campaigns that have generated millions in pipeline, launched be...