On Your Terms®

Scope of practice couldn’t be more important in coaching and advisor-type careers. Understanding what you’re actually legally allowed to do and not do is not only smart but could help prevent you from breaking the law! In this “part 2” episode, we’ll go over my best tips to help you figure out your scope of practice. I’ll teach you… how to know if you’re stepping over the legal line (even though a...

Out of everything I’ve learned over the years of running a business, there’s one thing I wish I could go back and give myself the permission to do when I first started: Not turning everything I learn immediately into content for my business. Once I gave myself this permission, not only did it impact my business success and my bottom line, my mental health improved. I didn’t realize how exhausting...

We’re back to talk all about email lists! In the first part of our series on email lists, we talked all about list-building strategies—with or without the freebies. But once you’ve built that list… what are you supposed to actually send them? Let’s dive into what you can email your list to keep them engaged, how important consistency is, and the different ways you can nurture your audience. In thi...

Kira La Forgia of Paradigm Consulting is a friend of mine as well as a colleague I’ve hired to help in my own business. I’m bringing her onto the show to talk all about hiring: Working with contractors, hiring employees, compliance issues you need to know about, growing your team, and more. Building a team isn’t just about scaling your business—it can also be a way to support your lifestyle and ma...

List building advice is everywhere these days—from putting pop-ups on your website to creating “opt-ins” that give people a reason to sign up—but most of them don’t actually help you figure out how to get people to give you their email address. People often give us these individually dialed-in tactics without providing the actual high-level strategies necessary to make email marketing work for you...

You might be getting ready to hire, you might even have some contractors or employees working for you. Wherever you are in that process, you’ll want to start laying the groundwork for this now and not just when you need it. It’s important that you get it right—a wrong move can really land you in legal hot water. We’ll talk about the difference between an independent contractor and an employee lega...

I’m all about getting outside of your industry for ideas and inspiration. Thinking outside the box has played a big part in the success of my business, and part of that has been incorporating the lessons I learn from all over and applying them to my business. You may also know that I love cooking. To that end, we’re going to be speaking with Chef Mike Solomonov! We talk about what success looks li...

Business owners have a lot on their plate—trust me, I get it! Over the years I’ve found a helpful way to structure my weeks so that I can get a ton of stuff done without driving myself crazy. I’ve managed to build a 7-figure business without working like a maniac, and I want you to be able to take some of the methods I’ve used to get there and apply them to your business. I’m going to break down f...

In this episode, I’m sharing with you the backstory behind my signature product, the Ultimate Bundle®! I want you to experience it from the perspective of someone who has been passionately tinkering and perfecting this product until it’s the best it can be—AKA me! You’ll hear me dive into all the details, including what is included, what you can expect inside the bundle, whether you’re the right p...

When we’re in the weeds it can be hard to see what the big picture is. Sometimes in business, we need to zoom out and see the whole thing from above ground in order to see the plan and how it all fits together. I’m going to share how I integrate this practice of high-level observation into my own business and the ways it benefits me—as well as how I make a flow chart to direct my marketing and bus...

At the ConvertKit Craft + Commerce conference—which was full of mind-blowing moments for me—I attended a workshop hosted by the mega-talented speaking coach Mike Pacchione and it was so helpful. Public speaking is such an important skill to learn, and it can be a huge advantage in your business if you do it well. He gave tips and tactics I’ve never heard before such as using your body language eff...

Congratulations: Your Business, LLC has just made a sale! Time to go shopping—right? Hold up! That money actually belongs to your business, not to you. So how do you get paid? And how do you do it in a legally legit way? That’s what we’re going to talk about today. I’m going to share how I paid myself in the beginning, the step-by-step process I recommend for setting yourself a financial cushion,...

Do you run a business and you’re thinking of moving? The moving process can already be enough of a hassle before you even consider the legal ramifications of it. Whether you’re already registered or holding off because you don’t know what to do, there are really just two options—and I’m going to break them both down so you can decide which is right for you. In this episode, you’ll hear… 04:44 - Wh...

Jen Diaz is the real deal when it comes to coaching. She’s a mindset and success coach who I personally work with and she knows her stuff when it comes to overcoming the beliefs that are holding you back. We talk about everything from mindset to Jen’s JAVA method (journaling, affirmations, visualization, action) and how you go about implementing it, how visualization actually works, how to improve...

I’ve seen a lot of nonsense in the online business industry—both during my time in it and well before then. I want to pull back the curtain a bit and show you some of the marketing tactics being used to get you to buy into courses and programs so that you can make better decisions. I also talk about the fear that we’re creating a coaching micro-economy—where we coach future coaches in order to mak...

I recently got back from ConvertKit’s Craft + Commerce Conference in Boise, Idaho and my mind was BLOWN! The online business world is changing and we all need to adapt. This conference brought together some of the biggest names in the industry, but also the up-and-comers who are trying new things and finding out what works. I’m going to share some of my biggest takeaways, why I went, what I had ho...

A lot of people throw around the word “millionaire” but when you look at the numbers it’s clear they are using a different definition of millionaire. My goal isn’t to trash talk business owners who call themselves millionaires, but to encourage you to be a savvy consumer—of both businesses and content—and to be aware of this when you’re looking at your own numbers and feeling like you’re behind. I...

What is a d/b/a? You may have heard the term d/b/a before, but you don’t really understand what it is or whether or not you need one. Maybe you’ve already registered a d/b/a but you haven’t registered your business—is this out of order? Don’t worry, because I’ve got you covered! I’m going to teach you exactly what a d/b/a is, when you really need one, and how to go about getting one. In this episo...

Do you ever get to the end of the day and feel exhausted—but you can’t quite pinpoint what you actually did that day? It can feel overwhelming running an online business and trying to get all of your tools in order: Should you use Asana or ClickUp? Should you journal? How do you set reasonable goals? Where do you create content? It’s a lot to deal with! Thankfully, Louise Henry is joining me today...

It seems like just yesterday I started this podcast—and at the same time like I’ve been thinking about starting one forever. It’s been a great connection point with my audience, and I’ve already seen direct results in my business. If you’re in the same boat as me, thinking of starting a podcast for too long but unsure of where to start, I’m going to share everything I’ve learned along the way that...

Courses are the backbone of my business, and I’ve helped thousands of other people run and sell legally legit courses in their businesses. Even if you aren’t offering courses, much of the advice I give here is going to apply to memberships or other passively-purchased products. We’re going to talk about what course contracts you need, how you can protect your content, and how scope of practice app...

People ask me all the time: “Do I really need a business coach?” And my answer usually surprises people. There are plenty of great business coaches out there—but there are also a lot of bad ones. This is more my thoughts on the industry rather than individual coaches. It’s important to be discerning about who you get help from in your business and have clarity on what you actually need. I’m going...

Trigger warning: This episode talks about cancer, loss, and grief. When you’re running a business, you still have to manage to live your life alongside it. And when things happen in your life that demand your attention, you want to be able to give it the attention it needs. This came up personally for me when I had to take a sudden leave from work. Thankfully, I have systems in place that allow me...

A while back on Instagram, I posted about something I do to save money at the grocery store and someone commented: “Why do you care about saving money? Doesn’t your business make a ton of money?” There are a lot of misconceptions baked into that comment that relates to building an online business and that’s what I want to dig into today. In this episode, you’ll hear… 00:43 - You are not your reven...

When you’re used to sending emails person to person, nothing could be more straightforward. But when you’re representing a business – even if that business is just you – things get a bit trickier. In this short episode, I’m going to share with you four tips you can implement right away in order to ensure the emails you’re sending on behalf of your business are legally protected. In this episode, y...