No Bull Ideacast

Alex Draper, CEO & Founder at DX Learning , reveals what is wrong with leadership, how marketing functions can create real change by adopting a new style of leadership - and gets down and dirty looking at our very own host's own leadership style, and what Becky can do better in her role as founder and leader of the amazing team at BH&P.  Let me know if you like this episode by sending...

Alasdair Moore,  CEO of high-growth data quality pioneers IDS, talks to Becky about an exploding world of data, what marketers need to do,  and what happens when your data is being degraded - fast. IDS have embraced the idea of Venture Marketing - swapping a proportion of agency fees in exchange for a share of revenue.  Why? Is it working? And how might this change the agency model - for good?  Le...

Mike Cornwell, denizen of the agency world, formerly of Ogilvy, Rapier, McCann/MRM, TBWA\, Grey and others, CXO of multiple agencies (currently COO of Ladder.io ), as well as former IDM CEO, spills the beans on what made GGT the perfect agency. We’re excited to share his wisdom with you on agency success, managing growth curves, and why trust before output matters in client-agency relationships. L...

The No Bull Ideacast is back! This season is all about sustainability,  about marketing of the future. Here's a sneak preview .... Episode 1 : Mike Cornwell, denizen of the agency world,  formerly of Ogilvy,  Rapier, McCann/MRM, TBWA\, Grey and others, CXO of multiple agencies (currently COO of Ladder.io), as well as former IDM CEO,  spills the beans on what made GGT the perfect agency Episod...

In part two of this episode, Becky continues the conversation with Irina Soriano, Head of Enablement at Seismic, and TEDx Speaker.    In this second part, we get into Irina's shoes - we explore her own career journey, her new book, and her mission to help young women thrive in today's world of work.     A special thanks to our guest: Irina Soriano, Seismic   Make sure to subscribe and ke...

In this episode, Becky interviews Irina Soriano, Head of Enablement at Seismic, and TEDx Speaker. Becky wanted to understand a little more, not just why enablement is such a misunderstood term by marketers and salespeople alike - but what it's like to be the head of enablement at the world's leading enablement business, and what's involved in doing enablement well. The interview wit...

 In this episode, Becky had the enormous pleasure of rapping on her favourite topic - the nature of "good" work - with one of her favourite clients of all time, Epicor's, Shaun Moshay. Having navigated the rapids en route to the role of VP of marketing, Shaun is both charming and insightful.  We hope you enjoy listening to this episode of our ideacast as much as we enjoyed making it...

The effects of COVID-19 resulted in businesses having to face new obstacles and challenges.  In this podcast episode, we spoke to marketing leaders to find out how they know it's the right time for a rebrand and why they decided to do this in 2020... of all years. A special thanks to our guests: Rebecca Simon, British Business Bank Douglas Quigg, Idox Software Make sure to subscribe to our id...

This podcast episode takes a look at the issues based around homelessness, especially around Christmas.  We spoke to Kirsti Wilson, Head of Marketing at Reading's leading homeless charity, Launchpad. The charity provides crucial information and support for those who don’t have a stable place to live or are at risk of losing their home. We wanted to find out how 2020 has affected homelessness...

This episode takes a look at the real issues for marketers in 2020; in the face of Covid-19 and Brexit, the US-China trade war, US election, the rise of e-commerce, and everything in between.  We wanted to find out how marketers not only survive, but thrive in this era of accelerating change. And how the best marketing agencies can offer support through this change. We spoke with three marketing l...