Niche ID with Laura Markwardt

In conversation with Lee Glandorf, author of Boston’s best Substack® The Sweat Lookbook , and former Director of Marketing at Tracksmith. Lee is many things: an advocate for women in sport, a writer, historian, runner, rower, mother, marketeer, twin, and all-around creative behemoth who's both accomplished and humble enough to admit that – like all of us – she's still learning. Lee's always been o...

In conversation with Lucinda Bounsall, Strategy Director and founder of Sibling Studio. Lucinda joins me to talk about her specialism in modern subcultures, her thoughts on A.I., anti-mentors, and the power of a good quad graph. She says of her craft, “It’s not like maths, where there’s only one right answer, with strategy there can be many different answers.” Phew.  What’s more, Lucinda’s excepti...

In conversation with Brooklyn-based Dan Jones , bestselling British author and collaborative writer. Dan’s written over 20 books, with Gin: Shake, Muddle, Stir selling over 200,000 copies, translated into a dozen languages. Longlisted for the Curtis Brown First Novel Award, Dan contributes to The New York Times' Wirecutter and specializes in everything from cocktails to fashion, interiors, travel,...

In conversation with Morgane Bigault, French photographer, videographer, and director. Her visual language is imbued with a documentary aesthetic – raw, considered, and human. She brings a sense of play and restraint to her craft, "limitation can actually open yourself to being more creative." From documenting athletics clubs to Olympians, Morgane both shows and tells, "there's a form of grace in...

In conversation with Milo Bragg, London-based skateboarder, Juno Records label manager, and label owner at Future Primitive. From communes to cover art, skating to supporting new artists, this one doesn’t miss a beat. In 2020, Milo launched Club Rooted, a mix series of non-floor-focused sound, tapping into a lineage that can be traced back through various scenes—from recent slow or kickass techno...

In conversation with Leila Jones, Co-Director of Indie Production Company, Show Ponies. We talk about her annual Glastonbury-on-Sea production – now in its fifth year this June. Also, her role in the legend of Lost Vagueness, creative risk-taking, and her formative (and funny) years of 'wild abandon.' See Leila in The Lost in Vagueness documentary . See Show Ponies . Subscribe to the ⁠Niche ID⁠ ne...