My Amazon Guy

Send us Fan Mail  See how Amazon sellers calculate customer acquisition cost using reports, ads, and repeat orders. Amazon does not show customer acquisition cost as clearly as Shopify or WooCommerce. This video walks through the Business Reports, Brand Analytics, repeat purchase data, ad spend, ad orders, TACoS, CPC, conversion rate, and new-to-brand reporting needed to estimate CAC on Amazon. Ge...

Send us Fan Mail Amazon main image optimization helps sellers improve CTR, Amazon SEO ranking, and product traffic. This video explains how better images, backend keywords, A+ content, PPC, and outside traffic can help a product gain market share. Learn how Amazon listing optimization, sponsored ads, influencer traffic, and search ranking work together when sales are stuck. Stop guessing which lis...

Send us Fan Mail  Amazon’s June 2026 update brings a new 75-character title limit, item highlights, Premium A+ Content access, AI image labels, and expanded price history. This video explains what changed, why it may affect rankings, and what sellers need to check before the July 27 deadline. Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu #AmazonSEO #AmazonSellers #A...

Send us Fan Mail UGC content is beating traditional ads because people trust real product videos more than polished commercials. This video breaks down why people hate being sold to, why micro influencers feel more believable, and why one simple TikTok product video hit over 15,000 sales while a salesy video only reached 245. The difference is not the product. It is how the product is shown. Get h...

Send us Fan Mail Amazon price history now shows 365 days of pricing through Alexa for Shopping and price alerts. Amazon sellers need to track discounts, dynamic pricing, lowest prices, and shopper price alerts. This update changes how shoppers compare deals, wait for discounts, and decide when to buy. Stop letting random discounts train shoppers to wait, get a pricing plan built for Amazon sales:...

Send us Fan Mail Sell ecommerce business smarter by learning valuation, SDE multiples, buyer red flags, and exit prep. This episode covers Amazon FBA valuation, Shopify brand sales, clean financials, documentation, multi-channel risk, and gross margin. Learn how eCommerce sellers can prepare books, reduce buyer concerns, and protect business value before a sale. Ready to sell or value your eCommer...

Send us Fan Mail Direct to consumer strategy for Amazon sellers helps protect customer data, margins, and brand control before account risk hits. This video covers Amazon to Shopify strategy, ecommerce paid media, UGC ads, email SMS retention, website conversion rate, and fulfillment. Learn how Amazon sellers can use customer data, Meta ads, TikTok ads, Google Shopping, MCF, and ecommerce funnels...

Send us Fan Mail Amazon main image suppressed? Fix UPC issues, product identifier errors, low CTR, flat file updates, and AI listing comparisons. Learn when to use GS1 UPCs, ASIN or UPC in flat files, main image A/B testing, price checks, self-targeting ads, and keyword relevance. See how Amazon sellers can write stronger bullet points for AI shopping tools, product comparisons, CTR, and organic c...

Send us Fan Mail Learn how Amazon PPC relevancy impacts ad placement, CPC, and keyword performance.  In this video, we break down why big brands like KitchenAid can often pay less for Amazon ads while newer sellers may need higher bids to compete on broad keywords like “kitchen scissors.” This overview explains how Amazon uses sales velocity, click-through rate, conversion history, reviews, and or...

Send us Fan Mail AI agents like Amazon Rufus are changing how customers buy. Are you ready for Agentic Commerce? Learn how to transition from human-driven tasks to "Human-in-the-loop" AI strategies to scale your Amazon FBA brand in 2026 Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/3SH8m0l #AmazonAI #AmazonSellers #EcommerceAI #AmazonMarketing #RetailMedia Want fr...

Send us Fan Mail Founder journey, entrepreneurship, leadership, and personal growth shape this honest update on building a company, culture, jobs, and long-term impact. Steven Pope covers founder life, business purpose, remote team culture, Amazon brand work, content creation, personal change, dating, fatherhood, and life goals. He also shares thoughts on AI, SaaS, sales, persuasion, company value...

Send us Fan Mail Amazon Ads billing cycle limits can cause frequent $500 charges, cash flow stress, and payment issues for sellers. This video explains how Amazon Ads credit limits work, how to request a higher payment frequency limit, and when sellers should ask for $1,000 or $1,500. Learn how Amazon PPC billing threshold changes can help reduce charge frequency, support ad spend, and give seller...

Send us Fan Mail Managing more than 50 SKUs on Amazon gets tricky when deciding whether to group products together or separate them by ASIN. In this video, Kevin breaks down how to structure Sponsored Products campaigns based on parent-child variations, separate listings, and shared keywords. You’ll learn when it makes sense to let Amazon’s algorithm favor the best-performing child variation, how...

Send us Fan Mail Are you struggling to scale your CPG brand?  In this interview, the founder of Startup CPG shares the critical lessons every brand owner needs to hear to navigate the journey from startup to established player. Whether you're selling on Amazon or expanding into retail, these insights on brand building, community, and strategy are essential for your growth. Ready to take your...

Send us Fan Mail Amazon Premium A+ Content is now open to Seller Central brand owners, changing product detail pages and A+ access. This Amazon seller update covers Premium A+ Content, Seller Central, A+ Content Manager, AI-generated images, and brand owner rules. Learn what changed, why AI image disclosure matters, and how sellers should handle A+ Content before listing issues appear. Stop guessi...

Send us Fan Mail Amazon search is changing fast. It’s no longer just about keywords. AI shopping tools like Rufus and Alexa are now answering customer questions and shaping buying decisions before shoppers even open a listing. In this Amazon SEO for AI Agents walkthrough, we cover how Answer Engine Optimization, or AEO, works on Amazon, where to place clear answers in your bullet points and crawla...

Send us Fan Mail Amazon product title requirements now limit titles to 75 characters, with item highlights changing how listings appear in search. This video explains Amazon SEO update 2026, title character limits, AI title rewrites, mobile shopping, and listing compliance. Sellers learn why shorter product titles matter, when to edit listings, and how to protect keyword ranking before the deadlin...

Send us Fan Mail Amazon ASIN ranking recovery starts with restock timing, sales rank, coupons, PPC bids, and top of search ads. This video explains how sellers can revive Amazon out of stock lost ranking, restart ads after restock, and rebuild sales velocity. It also covers FBA inventory age, aged inventory surcharge, low inventory fees, FC transfer status, and inventory planning. If stockouts, ra...

Send us Fan Mail Prime Day isn't just about massive discounts, it's about margin protection and long-term audience building.  In this video, we break down why a "Low-Discount" strategy often yields higher net profit and how to use technical tools like Amazon Marketing Cloud (AMC) and Brand Tailored Promotions to capture sales after the event ends. Get help from My Amazon Guy to...

Send us Fan Mail Master the 5 Phases of Amazon SEO to outrank competitors in the new AI-driven era. Amazon's ranking algorithm has shifted from simple keyword stuffing to "Buyer Intent" and AI-driven questions. In this masterclass, We break down our proven 4-phase SEO framework and introduce the unofficial Phase 5: Intent & AI Prompting. Learn how to optimize your listing for Ru...

Send us Fan Mail Agentic commerce and AI shopping agents are changing how buyers search, compare, and buy products online. This ecommerce podcast covers Amazon AI shopping, retail media, consumer insights, buyer intent, and product recommendations. Learn how brands can prepare for the future of retail as AI agents reshape search, shopping, loyalty, and online sales. Follow Trevor Sumner on LinkedI...

Send us Fan Mail Stop guessing your Amazon PPC budget. In this session, Noah Wickham from My Amazon Guy explains why there is no perfect starting bid or budget, why Amazon suggested bids are often misleading, and how sellers should use real campaign data to make smarter PPC decisions. Noah breaks down why PPC does not create sales by itself. It only gets your product in front of shoppers. Your cli...

Send us Fan Mail Amazon PPC bid optimization should be based on data, not random changes, especially for fast-growing brands. Learn when to change Amazon PPC bids, how to review 30-day and 60-day data, and how to spot wasted ad spend. This video explains Amazon PPC bid changes, bleeding keywords, Campaign Manager reports, ACoS, and spend with no sales. Stop guessing with Amazon ad spend. Get a PPC...

Send us Fan Mail Amazon DD+7 cash flow problems can delay payouts, strain PPC budgets, and leave sellers short before credit card bills hit. This video explains the Amazon DD+7 payout policy, delivery date reserve, deferred transactions, and payday lag cycle. See how Amazon seller cash flow, PPC costs, credit card payments, and working capital gaps can stack up under DD+7. Stop guessing where your...

Send us Fan Mail Amazon seller updates May 2026 cover Alexa for Shopping, auto-buy, seller fees, and Subscribe & Save dashboard changes. This recap explains how Amazon AI shopping, Rufus replacement, pricing rules, and Seller Central data may affect Amazon sellers. Learn what changed across Amazon product pages, subscriptions, AI search, and seller costs before these updates impact sales. Amaz...