Money Trail: A Revenue Rulebreaker Podcast

How well do you really know your clients? We all talk a good game about target audience but when it comes down to it, we’re often working off a lot of assumptions about them.  I almost never talk about customer research anymore because it’s boring. All of us and I do mean all of us think we know our customer better than we truly do and so we skip over the part where we actually get to know them an...

What if you could deliver your service like it was a product? No more custom scoping. Less pricing questions. More time back in your schedule. This is the promise of the productized service. A trend we’ve been seeing take creative services by storm these past few years. We’ve seen firms like Designjoy and Two Step Social offer pre-packaged services that operate a lot like the experience of buying...

Ideal buyer NOT buying? It might be time to move on! In this episode, I share a harrowing tale of being extremely wrong about my target audience, the mistakes I made and how you can avoid them to find your buyers faster. This episode is great if you:1) Aren't clear on your target audience2) Are struggling to sell3) Aren't sure what's going wrong in your sales processWe'll cover:- W...

Feeling like everyone does the same thing you do? There's always a way to differentiate yourself! This episode covers a few ways you can make your business stand out from your competition. In this episode, we'll explore the key strategies and actionable tips to help your creative business flourish and be unforgettable. Whether you're a designer, writer, photographer, or any creative pr...

Wasted work is the enemy of all entrepreneurs. As a small business owner, you want every minute you work to pay you back in multiples. And with so much on your to do list, you really can’t afford to waste time on low impact activities. But how do you stay focused on the work that pays you back? By getting real about what you can actually achieve and how you’ll achieve it. To help you do that, I in...

What’s social media done for you lately? If the answer is not much, you’re gonna love this episode! We’re going to cover 22 ways you can get leads for your business WITHOUT social media. Social media can be a great tool in your business but it is far from everything. Lead generation can come from a variety of relational and broadcast strategies. This episode will give you more ideas about where to...

Marketing yourself as a coach is not easy. Coaching is one of those services that’s hard to boil down into quippy marketing speak. To talk more about this, I turned to Kari Ginsburg of Uproar Coaching. Kari is a trauma-informed Professional Certified Executive & Life Coach and she works with non-traditional leaders to spread out, get loud and bring their full selves to work and life. Kari nerd...

When it comes to having networking conversations, turns out most of what makes you a great conversationalist is listening! This episode includes 11 contributors who share their advice, tools and techniques on how to start and continue conversations...and how to end them on a high note. Jampacked with specific, actionable ways to improve your conversations in networking settings and beyond. In this...

Where can you find your sense of belonging? Protecting your energy and being mindful of where you spend it means getting better and better at where to show up. Today’s episode continues our series on Networking for Introverts. In this episode, we look at places to network. Whether you prefer to network locally, online or via travel, this episode will guide you in understanding some of the aspects...

Networking sounds vague and time-consuming. Who should I network with? How will I know if I have done enough? What is networking anyway? If you can relate, then this episode is made for you. This is the first in a three part series on Networking for Introverts. We’re starting our series with systems because networking can feel endless. But it doesn’t have to be. It’s absolutely possible to operate...

Looking to scale your solo practice into a dream team? Or maybe you’re already running a small agency and you’re having some growing pains? Either way, you’re going to love this interview with Kristina Bartold-Sorgota. Kristina is the CEO and co-founder of The Social Snippet, a social media consultancy based in Ontario, Canada. Kristina and her partner Maria run a cross-functional team of social m...

Tracking your leads is a key part of driving more leads! When you understand where your leads are coming from, you can make smarter marketing decisions. I recently moved my tracking into Airtable and in this video, I’ll show you how I set up the Airtable base to capture and track leads across my channels. Note that this episode is best viewed with video on Spotify or YouTube so you can see how the...

When you’re building an email list, going from 0 to 100 subscribers can be fairly straightforward. But going from 100 to 1000 is like growing out a haircut. It was great once and you know it will be great again, but it's not as easy to navigate as it should be. In this episode, I break down eight experiments I’ve been running to drive newsletter list growth at this stage. I cover techniques li...

Look inside Eleanor Mayrhofer’s web design business to learn how she gets leads and manages client projects. Eleanor made the leap from global agency designer to independent business owner. She helps German expats carve out their space online. Eleanor’s got an advanced sense of how to build fruitful and lasting relationships but she didn’t get there overnight. She spent years honing her business d...

Have a small audience? You can still get booked out this year! This episode covers three ways you can find your clients with a small base. Followers are different than buyers, and by focusing on buyers instead of followers, you can sell more services faster. I see service providers spin their wheels on broadcast approaches to marketing when relational strategies pay off faster. By switching your f...

Don't you love looking under the hood of other businesses? Me too. That's why I'm excited to share with you my interview with system strategist Devin Lee. Devin designs and builds custom systems for quickly growing businesses. When a lot of us start out, we're just trying to make our business work, and as we start booking clients, as we start scaling and adding team members, we rea...

I deleted Instagram but this isn’t just about them. It’s really about all social media and how I think it’s a little bit of a red herring when it comes to lead generation. This episode breaks down four reasons why I think we’re overweighting social in our marketing stack. Deleting Instagram has helped me recenter on what is actually working in my business.  Whether Instagram is draining your energ...

Lead magnets are free resources you make available in exchange for someone’s email address. The idea is that you will build your list and turn some of those people into clients, but easier said than done! They are a common recommendation for small business owners these days but in my experience, they can be a black hole of frustration. The many moving parts of lead magnets make them a complex, unw...

You may have noticed a lot of people talking about Google Analytics this week. Long story short, Google changed over to a new version of analytics this week called Google Analytics 4. They announced that change a few years back but as of this week, the previous version of GA is no longer available to use. It’s a great time to check in on your website analytics, make sure it’s still tracking as you...

This week I interviewed Dana Publicover of growth marketing agency, P&Co. If you've listened to the show before, you know that Dana is my first guest. I asked Dana to be my first interview because I've followed her career for years and I've seen her transition from solopreneur to agency owner. Dana's worked with big names like NASA, McKinsey, Google, and Virgin, and now she gui...

Did you know there’s fast ways and slow ways to bring in new clients? Not all lead gen strategies are created equal! Some will pay off now, some will pay off later and some may never pay off. That’s why you want to learn how to determine the speed of return when choosing your marketing and sales activities. In today’s episode, I’ll walk you through my STEADY framework. 6 questions you can use to c...

Don't you love getting word of mouth for your business. How great would it be to drive more of it? When we talk about virality, we often mean a social media post that gets wide visibility, but virality isn't just for social and it's not just for apps. Virality is the idea that everyone in your audience has the power to attract and convert many more. In today's episode, I'm goin...

When it comes to building trust with your audience, a glowing review goes a long way. But it can be hard to know when to collect client testimonials, how to collect them, and where to use them in your marketing. What if you could solve all of that with just one tool? In today's episode, I share a demo for a tool I've recently discovered called Senja . Senja makes it so much easier to colle...

Have you ever wondered why your marketing strategy didn't go as planned? It can be hard to know what went wrong. Was it the channel? Was it the message? Was it the timing? And if you don't know what went wrong, it's really hard to make it better. In today's episode, I'm gonna share a technique I've used for years on growth projects when customers weren't buying as expec...

One of the major strategies I overlooked when I started my business was the idea of partnering with other business owners and creators. I had been doing this informally for many years before I started super easy, but I didn't realize how powerful that strategy had been in growing my career and my network. In today's episode, we'll talk about how partnering with other business owners, c...