Modern Marketing Messages

In this episode, join host Taylor Karg and Senior Web Strategist, Joel Rose, from Americaneagle.com, as they dive into the world of personas and their impact on marketing strategies. Tune in to this informative episode of Modern Marketing Messages to gain valuable insights into personas and how they can enhance your marketing efforts. Don't miss out on this opportunity to learn from an expert in t...

In this episode, host Taylor Karg is joined by Brandon Davis, VP of Brand Engagement for YMCA of Metropolitan Chicago, and Wes McChristian, Kentico Practice Director at Americaneagle.com. They discuss the development redesign project for the Y's website, new marketing initiatives that sparked after the launch, and more. The YMCA's mission has always been to empower individuals with social guidance...

In part two of this episode, Taylor Karg, Nick Goodrum, and Norbert Rum discuss more findings from their survey, breaking down their overall takeaways from the results, and more. The data collected through the accessibility survey can help Americaneagle.com and others to comply with accessibility regulations and standards, which are becoming increasingly important in many industries and regions. C...

In part one of this episode, host Taylor Karg is joined by Americaneagle.com's Accessibility Specialists, Nick Goodrum and Norbert Rum. They discuss the findings from the survey conducted by Nick and Norbert that will lead to a better understanding of how people with disabilities use the web and how to improve their user experience. The data collected through the accessibility survey can help Amer...

In this episode, our host, Taylor Karg is joined today by Americaneagle.com's Digital Marketing Specialist and Social Team Lead, Caroline Letzel. In this one-on-one interview, they discuss Caroline's upbringing in digital marketing, her duties and daily responsibilities. and advice for future marketers having an interest in digital space. "Don't be afraid to try, and don't be afraid to fail." Befo...

In this episode, our host, Taylor Karg, is joined by Stephanie Strok, Senior Content Writer, and Al Edwards, Content Quality Control Manager at Americaneagle.com. They discuss the various aspects surrounding the importance of content for your business, website, social posts, and more. Here at Americaneagle.com, our team of copywriters can provide effective services to reach your business's goals....

Back in February 2020, Google acquired the platform Looker with the intention to offer data and analytics to enterprise companies. In October of 2022, Google rebranded Google Data Studio to "Looker Studio" to combine the strengths of both products and help customers redefine the way they work with data. In this episode, our host, Taylor Karg is joined by Simon Mandel, Director of Data and Analytic...

In this episode, our host Taylor Karg, is joined by Jason Stutes, an industry expert in the ecommerce space serving as a former VP of Marketing and Chief Digital Officer for bbqguys.com. Brendan Cameron, Strategic Account Director in the B2B division at Americaneagle.com, also joined the show. They discuss the mindset of digital acceleration, how companies need to shift their focus to digital acce...

In this episode, our host, Taylor Karg is joined by the Director of Front-End Development and Accessibility at Americaneagle.com, Nick Goodrum. They discuss the importance of accessibility in the design process for your website, the basic functions needed to implement accessibility for your site, and how web accessibility is shifting its focus to a more proactive approach in the web space. Accordi...

In this episode, our host, Taylor Karg is joined today by a Senior Digital Marketing expert at Americaneagle.com, Allison Lundberg. They discuss Allison's upbringing growing up in Fort Wayne, IN, and attending Ball State University, her career path leading up to working at Americaneagle.com, and some tools and resources that Allison uses for her job every day as a marketer. "Never stop learning, a...

In this episode, our host, Taylor Karg, is joined by Alice Skiba, Trade Show Manager at Americaneagle.com. They discuss the effectiveness of tradeshows and events, the front-end and back-end process of what goes into a tradeshow, and the factors to consider for your business's marketing strategy when participating in an event. Tradeshows and events can be challenging to plan if you don't know wher...

Americaneagle.com SEO expert, Dan Drucker, and PPC expert, Patrick Gavin, join our host, Taylor Karg, to discuss the variety of ways businesses can effectively use PPC and SEO for strategic marketing campaigns, how to drive traffic towards your website with both strategies, and the benefits of having PPC and SEO working simultaneously together. Within many marketing teams, PPC and SEO are often ha...

In this episode, our host, Taylor Karg, is joined today by two of Americaneagle.com's Digital Marketers, Vanessa Cozzone, and Lauren George. They discuss the common misconceptions that TikTok has had over time, why the social media platform is outperforming the rest of the competition in today's market, and how businesses are utilizing the app to drive engagement and conversions. TikTok has over t...

In this episode, our host, Taylor Karg talks with 3 of our Digital Marketers at Americaneagle.com. Caroline Letzel, Scott Lemke, and Nadine Hawel talk to Taylor about the preparation around your digital marketing strategy this holiday season. According to Gartner's Holiday Digital Marketing Survey, "Consumers will overwhelmingly shop online during the 2022 holiday season, with 21% planning to shop...

In this episode, our host, Taylor Karg, is joined by two Americaneagle.com's SEO experts—Dan Drucker, Senior Digital Marketer, and Kevin Williams, SEO Team Lead. They discuss the advantages of optimizing your business' online presence through search tips and strategies that they perform on a daily basis, and the best practices to have when creating an online ecosystem for your business. When it co...

Brittney Montague, Lifecycle Marketing Specialist at Amazon, talked to our host, Taylor Karg, about the specifics of her day-to-day duties at Amazon. They get into a recent AB testing initiative, Brittney's experience developing a strategy based on the data she's analyzing, and what lifecycle marketing means to understand potential candidates to fill positions at Amazon. Lifecycle marketing is the...

Patti Winger, Director of Engagement Marketing & Communications at Uponor, talked with our host, Taylor Karg, about the importance of branding and creating an emotional connection with your core customers. We get to hear Patti's journey from turning Uponor into a global brand, and the requirements every business should have when developing a brand for their business. Rebranding for a business can...

Tracy Kelly, a Client Experience Manager and former Marketing Recruiter for Celarity, talked with our host, Taylor Karg, about the various staffing trends in the marketing industry today. We get to hear what he's seeing from a recruiter's point of view to help job candidates find their next marketing role. One in five workers plan to quit their current position in 2022. Although most candidates ar...

Google has announced the stoppage of Universal Analytics which will occur on June 30, 2023. On July 1, 2023, Universal Analytics, or UA data, will no longer be collected. Only Google Analytics 4, or GA4, data will be. For many of us, this means we have to be aware of this change to make sure we are starting the transition and all of our previous data is stored properly. To make sure this transitio...

To switch things up, in this episode, our host, Taylor Karg, spoke with Illinois State University students Edwin Brkic and Bobby Rinaldi, who are currently Marketing Interns at Americaneagle.com. They get into what the current generation of interns are learning at school and how they can and cannot apply what they are learning in school in the real world. They also discuss what the average day of...

With Global Accessibility Awareness Day around the corner on May 19th, in this episode, we’re going to explore the topic of accessibility as it pertains to websites and the ways in which marketers can improve their accessibility compliance in their every day routines. According to the World Health Organization, one billion people, approximately 15 percent of the world’s population, live with some...

When it comes to a website or app for a business, the technology behind those solutions is often referred to as the business’s tech stack. Layers of a tech stack can include a content management system (CMS), digital experience platform (DXP), among others. Making the right tech stack considerations today is crucial to make sure your digital presence will best serve your customers tomorrow. In thi...

For this episode, our host, Taylor Karg, sat down to interview a marketing industry expert, Americaneagle.com's very own Senior Digital Marketer, Dan Drucker! Dan is a high-achieving marketing leader offering 20+ years of progressive experience overseeing programs and teams. He leverages integrated marketing communications philosophies to build adaptable, customer-centric, data-driven marketing sy...

This episode is part two of The Importance of Auditing Your Analytics episode. Last episode, we discussed the three main components of a data quality audit which include compliance, accuracy and conversion tracking. In this episode we’re going to explore three actions you should take after your data quality audit is complete, as well as what the risks and rewards of those actions are. To do this,...

It's vitally important to have insights into the user behavior happening on your website and applications. This information is valuable when determining your website's return on investment and when shaping future enhancements around user behavior. The data that has been collected and analyzed can help marketers find insight about their consumers, especially when trying to figure out what content i...