Mindful Social Business

We all know sales is a tough job. Some people excel at it naturally, others? Not so much. What’s the difference? I believe it comes from a genuine interest in the customer’s problem rather than a “gotta make this sale!” attitude. It comes from a more human, relationship place. What does the morning routine of a mindful social sales person look like? How does the concept of quality over quantity, a...

As we go through our lives certain types of events happen over and over and our awareness of these events (or lack thereof) and how we respond to them directly affects how things go from there in our personal and business lives. My guest this week is Ola Agbaimoni and she has identified 7 key elements, or “momentous moments“. She says these moments in our lives represent pivotal point of change. T...

Leslie brought her experience as a marketer, to finding the right fit to marketing Go2Kitchens, taking a considered approach to building an active community from Facebook to Livestream. Learn more on http://mindfulsocialmarketing.com/go2kitchens

For hundreds of years, people shared ideas, values, and teachings through storytelling. Advertising interrupted our entire way of communicating. For many years, we’ve been told what to think by media, television, and advertisers, and it’s disrupted our ability to create culture and contribute to culture like we used to. When social media came into play, it gave that power back to people. Now, ever...

Courtney's new book "Why Creativity is Like Sex" is a fun read and she's got the chops to know. We also talk about working with creatives a mindful approach to business, social media and marketing. See more info and the video on http://mindfulsocialmarketing.com

Today’s employees are often overwhelmed with email and busy work. How can they be expected to get engaged and spend time with social media? Is there a way to have a life without email, still get work done and improve productivity and happiness at work? Of course there is! Join me this week with Luis Suarez (aka @elsua) to talk about a mindful approach to eliminating busy for the sake of busy, impr...

How is Creativity Like Sex? You had to ask? Then you need to read Courtney's new book by the same name. In the meantime though, listen to this podcast.

I've always held the belief that who we work with and the causes we support should reflect our business values and goals. We make an effort to partner with social entrepreneurs who want to make a positive difference in the world, and businesses who have respect for their customers and employees. It's not always easy of course, and we can lose track of the goals when we find ourselves making decisi...

Bryan Kramer gives us insight into building and maintaining our own personal brand, and how the human approach makes a clear difference in how effective it is. Learn more at http://bit.ly/2jsAS4d

This week’s guest is Allie Stark. Allie is a mindfulness-based wellness coach and health consultant. Through her work, she inspires her clientele to take risks and redefine what it means to be human. read more at http://bit.ly/2iXuy69

In her book, PIVOT Jenny discusses how to: Double-down on existing strengths, interests, and experiences Find new opportunities and identify skills to develop without falling prey to analysis-paralysis and compare-and-despair Run small experiments to determine next steps Take smart risks to launch with confidence in a new direction. Learn more on the blog: http://bit.ly/2kMH4Vr

With a myriad of options to market and sell through social media, how can we take a considered and mindful approach to social media strategy that meets the needs of marketing, sales, the CEO and investors? It's a tall order. This week's guest is Paul Bradley Smith aka @tweetsmithers, a cReAtIvE, analytical, intellectual seeking to create social media strategy that creates marketing efficiencies th...

Burnout is often held up as a badge of pride in for-profit and non-profit businesses alike. We talk about the incredible hours, service above and beyond, the missed school plays and late nights, outrageously high goals achieved, but at what price? Not only for our personal lives, but for the businesses we work for. Over-worked teams make mistakes, healthcare costs rise, creativity takes a nose-div...

The same-old-same-old way of doing business is not going to cut it in the future. Mindsets have to change to create a more human and healthy work environment, and a bigger picture approach to doing business that considers more than just profit and growth, but the environment of our world. Learn more here: http://bit.ly/2jQn1Vc

"Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas..." by our guest, Kathy Klotz-Guest is here to change how you create content. Using her experience with Improv, she'll share some strategies for storytelling that captures the attention of your market and inspires as well as entertains them. Read more: http://bit.ly/2iOt5fr

There's no question that content marketing has replaced the old "yell and sell" strategies we are used to. That doesn't mean every marketer is taking a mindful approach to it. Setting the intentions for the campaign should be the first steps in creating a strategy, but there are questions. Do you create a campaign for awareness or to generate leads? Read more: http://bit.ly/2iXodI7

My guest this week, Maddie Grant, recently wrote a post on Linkedin titled "Why We've Got It Wrong About Bringing Our True Selves To Work" and it gave us food for thought. Even with our true, authentic selves we still need to take a mindful approach to when and how we share, and what level of our true self is appropriate to put out there. Learn more at: http://bit.ly/2jCGzzg

Creating and managing content for your social media platforms can be a daunting task, and time-consuming too. But taking a mindful approach and using a content calendar can really help you streamline and get a handle on it as well as create an effective content strategy and implement it efficiently. Laura Norvig is the Digital Media Strategist at ETR, where she applies her thirteen years of experi...

My guest on Mindful Social this week is Tara Muldoon. Tara is the founder of The F-You Project, a movement she started when she did not find justice in the justice system after being sexually assaulted. She saw an art show based on forgiveness from the UK and knew that forgiveness was the missing piece in her life. After realizing forgiveness would have to come from within, she created a platform...

Many of us go through our lives day after day without realizing our purpose, much less our own story. But it’s there, and if we don’t tell it someone else may tell it for us and then we live that story instead of our true one. Nate Howard offers us the gift of learning how to find and tell our story thru MovementBE a social app for iPhone to help you tell your story. Learn more at http://bit.ly/2j...

My guest on Mindful Social this week is Arno Michaelis, a man who saw the truth in himself and decided to change. He has dedicated his life to helping others do the same. Learn more here: http://bit.ly/2iXRHFF

Before, there was traditional PR. Before and during the email era, media outreach was still mostly one-one-one. We focused on targeting the outlet, the reporter, and customized the pitch, being mindful of what would take and what would not. Now, social PR, just like traditional PR, is about building relationships. Where the relationship before was with the media, social allows us to broaden our sc...

Join as Megan Keane shares with us the good, the bad and the fun of being a community manager. When starting a new community or taking over an established community, one of the key things to think of is, “what is the purpose of the community?” You’re thinking of your motivations and, whether you’re a nonprofit or not, you’re going to have goals, but what’s going to motivate the community? What do...

Mindful Entrepreneurship: Be mindful of your own fear and accepting the fact that you’re going to be freaked out. Take a breath and focus. It’s not necessarily an external situation that’s freaking you. It’s your reaction that’s freaking you out. In the beginning you question yourself. The mind monkeys jump on your back and say, “You’re a loser, it’s not going to work.” Mindfulness recognizes thos...

On social media: All of us need to hone our message. What is we’re trying to say, who are we trying to reach, and why are we doing this in the first place. Then when we need to look at where is our attention: Are we distracted? What’s happening in our mind and body right now from an emotional place? Are we calm? Are we charged up? When we’re a little annoyed or charged up, it might be time to take...