MI Podcast

Episode 47 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 09.28 - How has Instagram transformed the beauty industry's marketing strategies & what are some key trends that have emerged as a result? 20:02 - What are some best practices for finding the right influencers to collaborate with, and how can brands measure the success of these pa...

Episode 46 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04.50 - What does it mean to "humanize" a brand in the context of social media? Why is humanizing your brand important in today's digital landscape? 13:20 - How can a brand showcase authenticity and genuine personality on social media platforms? 21:20 - How can storytelling...

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 12:28 - What is B2B tech content marketing and why it's particularly important in the technology industry? 18:08 - In the B2B tech sector, how can content be strategically aligned with different stages of the buyer's journey to drive engagement and conversions? 25:42 - B2B tech content often involves com...

Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 05:20 - How does the marketing approach in the luxury goods industry differ from marketing in the general consumer durables industry 09:41 - Well known marketing campaigns in the luxury space which marketers can learn from 25:32 - Is there a growing demand for sustainable and ethical luxury products, and how can...

Episode 43 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Mandar's Socials - LinkedIn: https://www.linkedin.com/in/mandarmarathe/ Instagram: https://www.instagram.com/thegoodbusinessmandar/ Time Stamps 00:00 - Introduction 01:28 - Mandar's journey in digital marketing 47:34 - What is D2C marketing and how does it differ from B2C in terms of approach? 50:21 - How can com...

Episode 42 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Ishwari's Socials - LinkedIn: https://www.linkedin.com/in/ishwari-wani/ Instagram: https://www.instagram.com/ishwari_wani57/ Time Stamps 00:00 - Introduction 00:50 - How should different internal departments in a company work with marketing? 25:42 - How should different external stakeholders of a company work with ma...

Episode 41 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Siddharth's Socials - LinkedIn: https://www.linkedin.com/in/siddharthrohilla/ Instagram: https://www.instagram.com/i.sid.art/ Facebook: https://www.facebook.com/Siddharth. Rohilla Soundcloud: https://soundcloud.com/music_sid Time Stamps 00:00 - What do you mean by brand solutions? 02:27 - How does brand solutions dif...

Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) About Ruchi - Ruchi is a seasoned marketer and strategist with a flair for elevating D2C (Direct-to-Consumer) brands to new heights. With 4.5 years of valuable work experience, Ruchi brings a wealth of expertise and a deep passion for fashion and lifestyle to the table. Ruchi's professional journey has revolved around empowering D2C brand...

Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) About Vrinda - She is a strong management professional with an MBA focused in Marketing from IBS Business School, Mumbai. Being an experienced marketing professional with a demonstrated history of working in food tech & web3, her expertise lies in go-to-market strategy, pricing strategy, key account management, influencer marketing, app m...

Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) About Ashish - Experienced Digital Marketing Professional with a demonstrated history of working with multiple brands across the globe, within various industries. Specializing in Paid Performance marketing, to get business for the brands. Playing a major role in terms of paid spends, where it matters :) Ashish's Socials - Facebook : ⁠http...

Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) Sagar Tanna (https://www.linkedin.com/in/sagar-tanna-87518520/) About Sagar Tanna - I'm a performance marketer with a decade of experience under my belt, navigating the ever-changing world of digital marketing. Consider me your seasoned guide through the fascinating realm of performance marketing. From search engine marketing (SEM) to soc...

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 02:49 - Optimize your channel 04:06 - Cross-Promote your videos 05:05 - Collaborate with other creators 06:24 - Participating in online communities 07:02 - Paid Promotion 08:31 - SEO Strategies 09:27 - Analyze your analytics 10:21 - Email Marketing 11:50 - Attend Events 12:56 - Engage with your audie...

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04:33 - Technical expertise 05:31 - Rapidly changing landscape 06:27 - Emphasis on data and analytics 07:21 - Focus on problem-solving 08:59 - Long sales cycles 10:22 - Technical content creation 11:37 - Conclusion #ITServicesMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipod...

Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04:36 - Subscription-based model 06:16 - Focus on customer retention 07:30 - Need for education 08:32 - Emphasis on customer feedback 09:48 - Analytics-driven 11:28 - Emphasis on your trial & demo offers 12:20 - Personalization 13:16 - Referral marketing 14:30 - Influencer marketing 15:50 - Custo...

Podcaster - Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) Time Stamps 00:00 - Introduction 02:26 - Comply with regulations 03:46 - Emphasize trust and security 04:58 - Highlight competitive advantages 05:56 - Provide educational content 07:02 - Leverage customer data 08:50 - Embrace digital channels 09:23 - Offer exceptional customer service 11:05 - Foster partnerships 12:24 - Conclusion...

Podcaster - Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) Time Stamps 00:00 - Introduction 03:02 - Branding 04:38 - Offer Exceptional Guest Experiences 06:46 - Host Special Events 07:52 - Provide Value-Added Services 09:28 - Marketplaces 12:14 - SEO 13:24 - PPC 14:25 - Content Marketing 15:48 - Social Media Marketing 16:23 - Email Marketing 17:02 - Analytics & Measurement 18:16 - Con...

Podcaster - Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) Time Stamps 00:00 - Introduction 00:52 - Define the project scope 02:05 - Outline the creative strategy 03:21 - Describe the target audience 04:04 - Outline the creative elements 05:21 - Identify the deliverables 07:02 - Conclusion #CreativeBriefing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) Time Stamps 00:00 - Introduction 02:19 - Market Research 04:28 - Marketing Planning 05:28 - Data Analysis 06:22 - Brand Identity Development 07:16 - Campaign Management 08:14 - Training & Support 10:18 - Conclusion #MarketingConsultancy #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) Time Stamps 00:00 - Introduction 00:16 - Ad Placement 01:18 - Audience Insights 02:00 - Campaign Budget Optimization 02:47 - Ad Frequency Management 03:35 - Advanced Reporting 04:22 - Creative Testing 05:12 - Conclusion #FacebookAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) Time Stamps 00:00 - Introduction 02:03 - Custom Audiences 02:58 - Lookalike Audiences 03:42 - Dynamic Ads 04:32 - Automated Bidding 05:38 - Retargeting Ads 06:39 - Video Ads 07:40 - A/B Testing 08:38 - Conclusion #FacebookAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) Time Stamps 00:00 - Introduction 00:21 - Target ROAS 03:15 - Google Shopping Ads 04:35 - In-Market Audiences 05:21 - Demographic Targeting 06:06 - Ad Schedule Targeting 07:11 - Geographic Targeting 08:10 - Keyword Research & Expansion 09:20 - Conclusion #GoogleAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarma...

Podcaster - Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) Time Stamps 00:00 - Introduction 04:47 - Smart Bidding 06:13 - Custom Intent Audiences 07:54 - Responsive Search Ads 08:47 - Ad Customizers 09:59 - Conversion Tracking 11:05 - Remarketing 12:40 - Ad Rotation 13:53 - Conclusion #GoogleAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

Podcaster - Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) Time Stamps 00:00 - Introduction 03:58 - Identify your unique value proposition 05:46 - Define your target audience 07:08 - Create a personal brand statement 08:33 - Establish an online presence 09:17 - Develop a content strategy 09:57 - Network and build relationships 12:39 - Be consistent 14:41 - Conclusion #PersonalBranding #Di...

Podcaster - Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) Time Stamps 00:00 - Introduction 02:58 - Alignment with brand values 05:02 - Target audience 06:34 - Reach and exposure 07:30 - Cost-effectiveness 09:03 - Competitor activity 10:19 - Measurable outcomes 11:37 - Conclusion #SponsorshipsinMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast

MI Podcast Episode 23 - My top learnings as a marketer Podcaster - Nikhil Kumar ( https://linktr.ee/nikhilkumar.official ) Time Stamps 00:00 - Introduction 02:43 - Keep up with industry trends 05:00 - Test and measure everything 06:38 - Build strong relationships 08:54 - Be adaptable 10:09 - Stay ethical 12:28 - Make a strategy & believe in the execution process 14:24 - Quality of database is...