Marketing Wins

On this episode of Marketing Wins, I sat down with Mike Young, a fourth-generation almond farmer, entrepreneur, and author, to talk about building legacy—both in business and family. Mike shared how authentic personal branding and storytelling are the keys to connecting with your audience, whether you’re running a multigenerational company or launching your first book. He reminded us that legacy i...

In this episode of Marketing Wins, Valerie sits down with Chad Cannon to discuss strategic approaches to business growth, sales clarity, and community building. Chad shares insights from his journey from publishing and working for other thought leaders to his current work with founders through his consulting practice and Zenith Labs. They explore the importance of intentional marketing, quality le...

Episode Overview In this energizing conversation, Valerie Morris sits down with Nir Hindie to explore the intersection of art, creativity, and business. Nir shares his unique perspective as a keynote speaker and coach who brings artistic thinking into corporate business environments. Key Topics Discussed Business Artistry Nir introduces his concept of "Business Artistry" and how he's developing co...

Join Valerie Morris and Joyce Feustal as they discuss all things LinkedIn and how to optimize not only your profile, but how you show up on a regular basis on this platform. Joyce runs a unique consultancy for users and works heavily in LinkedIn. She shares amazing inspiration Connect with Joyce on LinkedIn Boomers' Social Media Tutor ______ Marketing Wins is hosted by Valerie Morris of Tintero Cr...

The Vital Importance of Marketing to Your Existing Network Marketing to your existing network is a foundational strategy that often gets overlooked in the pursuit of new customers. As the Super Fan Framework highlights, "Nurture Your Fans" is the first critical step in sustainable business growth. Why Your Existing Network Matters Your current audience represents your most valuable asset for sever...

In today's competitive business landscape, acquiring customers isn't enough—you need to create loyal advocates who champion your brand. Enter the Super Fan Framework, a strategic approach to business growth that transforms casual customers into dedicated supporters. This three-tier strategy begins with nurturing your existing fans through consistent reinforcement strategies. These relationships fo...

Join Valerie Morris and Emily Malone as they explore the Super Fan Framework, what it is, and why you need it in your marketing strategy Super Fans: The Ultimate Marketing Asset for Brand Growth Super fans are your most loyal and engaged customers who go beyond occasional purchases to actively champion your brand. According to our Super Fan Framework we use to approach marketing tactics, these ind...

Understand your authentic personality and how to lean into that as you build out your personal brand. Join in on this amazing conversation with Dale Wilsher as she shares about her personality work as a coach and her journey to building her coaching and speaking brand. She talks on the power of purpose, boundaries, limiting beliefs, and so much more to support her clients. Connect with Dale on Lin...

Join this fun conversation with Jessica Ryals from CFO Colleague. She's embraced building a brand through content in a niche market serving higher education. She has also embraced the important role as a business leader taking ownership in the message and building out authority content. Hear how she's doing it and be inspired at some of the very simple approaches that are making a BIG impact for t...

Join the Tintero Creative team as we chat about trends in email marketing, content marketing, and how it coordinates with social media marketing strategy. After hearing today's conversation, you may just think a little differently about email marketing AND come away with a few ideas to make it work better for you. Tintero Creative supports clients with content marketing strategy from email marketi...

What does it take to build a solid brand? We dive into that today with Jamie Engelhardt of Wild Ampersand. She's a branding expert who helps guide leaders and companies to develop out their branding. She alludes to the process as something similar to therapy - marketing therapy to be exact. She's that ever-valuable third-party perspective that helps brands get insights and perspective to be strate...

What does it take to rebuild your professional reputation? How do you start something new? My guest today, Viveka Von Rosen dives into this with her new venture, Beyond the Dream Board . Originally known for her LinkedIn expertise, Viveka now provides coaching to women Marketing Wins is hosted by Valerie Morris. Valerie Morris is a digital marketing strategist who believes that you can be successf...

"Navigating Entrepreneurship and Digital Marketing: A Conversation between Katie Brinkley and Valerie Morris" Marketing leaders, Katie Brinkley and Valerie Morris, discussed key insights and experiences in the realm of entrepreneurship and digital marketing. We also talked about Katie’s new book and the process she went through to publish it.  Building a Brand: Katie Brinkley emphasized the s...

In this episode you will learn about: CJ’s background. Her role at On The Move. How CJ fell in love with marketing. The importance of learning on the job. How On The Move solves problems for people. How On The Move transitioned from self-storage to the truck rental industry. How On The Move is using trucks for several different purposes. How rented trucks can help brands build deeper relationships...

In this episode you will learn: Valerie’s recent work with book authors. How Valerie successfully launched her own book. What authors should think about before launching a book. The importance of sharing your writing process with your audience. What to share on social media about your book. How to get over the imposter syndrome when thinking about writing a book. Why the launch process should not...

In this episode you will learn: Dorothy’s transition from a freelancer to an agency owner.  Dorothy’s new digital media company that helps freelancers grow business.  The limiting beliefs that some people have that prevent them from moving from live launches to evergreen content. The most common types of evergreen content. What does evergreen content mean? The difference between evergree...

In this episode you will learn about: Shawn’s area of expertise. Shawn’s 4-month social media training package that includes training for the internal team. How Shawn's business was impacted by Covid and how she adapted.  How to develop engaging content for industries that don’t sell “shiny objects”. The types of monthly newsletters that get good open rates.  Why it is important for busi...

In this episode you will learn: How marketing has changed in the recent months. Marketing challenges that companies face today. The transition from traditional to digital marketing. How the relationship between marketing and sales has changed. How the customer buying process has changed in recent years. Why it is important to adjust your marketing tactics periodically. How to get in the mindset of...

In this episode you will learn: How Chris helps entrepreneurs to develop a show.  How to create a legacy with your content. How Chris approaches different social media platforms. Why Chris continues to use Twitter after the recent leadership changes at the platform. How to identify the best platform for your brand. Is Twitter a good fit for all brands? How people’s personalities determine whi...

In this episode you will learn about: Introduction to Keynote Content. Jon’s career in the nonprofit sector. Why Jon decided to pursue writing as a full-time career. How to talk about what you do in a clear and comfortable way. The challenges associated with writing for clients from the financial services industry. The importance of working together with the compliance department when writing for...

In this episode you will learn: Brief overview of Michael’s background. How Michael went from working in the marketing departments of large companies to becoming a marketing consultant. The industries that Michael serves. Why storytelling is such an important element of  marketing and how people can learn this in a variety of jobs. Why do marketers have such diverse backgrounds? How marketing...

In this episode you will learn about: Mike’s beginnings in the marketing profession. Mike’s background in music. Transferable skills that Mike learned while working as a Director of Music at a local church. How Mike transitioned to being a business owner. How to get over your fear of public speaking. How to plan your year in trimester. How to think about the launch dates for your products and deve...

Join us on this bonus episode where marketing experts share where they are focusing their marketing strategy in 2023! Whether you're looking for inspiration, the latest trends in marketing, or just curious about what to be focusing your attention on, this roundup of expert marketing insights will give you direction for your upcoming marketing strategy. This is a unique opportunity to get inside th...

In this episode you will learn about:  How to best leverage all the content that you create.  How to repurpose content for a variety of platforms and audiences. The steps that Jeff takes to repurpose content such as live shows and blog articles. The three Rs of repurposing.  How to refresh content so that it stays relevant. Why it is important to note the content that grabs your att...

In this episode you will learn about: Brandon’s background and his experience working with both Fortune 500 brands and entrepreneurs. Why having a good reputation matters more than your resume. How to use content to position your brand online. How to structure your content to be both evergreen and relevant. How to start creating content and develop a content strategy later. Why it is important to...