Marketing Team of One

In this episode, hosts Mike and Eric discuss the importance of maintaining brand consistency, emphasizing that a brand is more than just a logo—it's about using that logo and other brand elements consistently across all platforms. Mike shares a frustrating example of a company using three different logos at once, highlighting the challenges small teams face when one person handles multiple roles,...

In this Episode, Mike and Eric debate the practicalities and pitfalls of using PDFs in our current digital age. While Eric champions the format for its flexibility, Mike argues it's overused and impractical on mobile devices, citing real-life examples that highlight the need for better digital communication solutions that are better matched to the final application.   Subscribe to Our Youtube Chan...

In this episode, Mike and Eric explore balancing the sometimes competing demands of marketing campaigns, revisit Eric's cereal box marketing days and emphasize the critical importance of setting clear, measurable goals. They share techniques for grilling meat, goal-setting, advocating for regular updates and adjustments, and offer a downloadable cheat sheet from marketingteamofone.net to help list...

Welcome to the inaugural episode of the Marketing Team of One podcast, where Eric and Mike dive into solo marketers' unique challenges and address the ever-evolving terminology in the marketing world. This episode starts with a lively discussion about the term "funnel" and its various interpretations; enlightening us on why the traditional funnel metaphor feels restrictive and outdated. As the con...

Are you a solo marketer? Burned out at the end of every day from managing the chaos of trying to get the job done? Then welcome to the Marketing Team Of One podcast, where we discuss topics relevant to solo marketers and what they deal with on a daily basis. In each episode we cover issues like managing your boss, fitting a lot of work into not a lot of time, and the ever-evolving landscape of the...