Make Each Click Count Hosted By Andy Splichal

Podcast Episode 211 of the Make Each Click Count Podcast features James O'Brien, an industry expert dedicated to helping customer support teams maximize their potential with AI. James has been instrumental in educating companies on leveraging AI to enhance customer service, a critical driver for growth marketing and improving retention rates. His company, Ducky.ai, offers innovative tools that int...

Podcast Episode 210 of the Make Each Click Count Podcast features Phillip Rivers, a seasoned entrepreneur who began his journey selling products on obscure message boards in college and created a million-dollar business before moving to New York City. Despite initial setbacks, Phil's resilience led him to start a highly successful email marketing agency that grew to over 50 global employees and se...

Podcast Episode 209 of the Make Each Click Count Podcast features Max Bidna, a serial entrepreneur and seasoned marketing strategist who has directly contributed to the growth of over 200 companies. Max founded his advertising agency in Hell's Kitchen, NYC, in early 2017. He has an impressive track record, boasting an average client revenue of $4.22 for every dollar spent on advertising. Join Andy...

Podcast Episode 208 of the Make Each Click Count Podcast features Neil Twa,  an entrepreneur, consultant, and author with over 17 years of experience building successful online and offline businesses. He's the Chief Executive Officer of Voltage Holdings, LLC. He'll be sharing invaluable insights on building brand loyalty beyond Amazon, navigating upcoming changes like the new Cosmo algorithm,...

Podcast Episode 207 of the Make Each Click Count Podcast features Jamie Stenton, the director of the digital marketing agency Lilac James, which specializes in Google Advertising, SEO, and Social Media Marketing. Since 2008, he has helped hundreds of clients achieve sustainable digital growth. Additionally, he is the newest contributor to Make Each Click Count University with his masterclass...

Podcast Episode 206 of the Make Each Click Count Podcast features Emily Farrell, an email marketing expert with over five years of experience driving growth and engagement for e-commerce startups. Emily shares the essential email flows every business should be sending, including the welcome flow, abandoned cart flow, and post-purchase flow. Andy and Emily discuss the power of email marketing, the...

Podcast Episode 205 of the Make Each Click Count Podcast features Bob King, an accomplished author, closing coach, filmmaker, and sales superstar. His career spans from the retail floor to in-home sales and business-to-business pitches, consistently turning total strangers into happy customers. Bob shares his unique journey from working in the film industry to mastering the art of sales and c...

Podcast Episode 204 of the Make Each Click Count Podcast features Aurangzeb (Zabe) Agha and Rameet Kohli, the co-founders of Metrical. Metrical is reshaping how e-commerce businesses approach customer retention and conversion through innovative AI and machine learning models. In this episode, Zabe and Rameet share their journey from bootstrapping their company to working with major clients like JC...

In this episode, Andy interviews Craig Valine, Marketing Performance Strategist and Founder of EMP Alliance. Listen as Craig Valine shares how improving a company's clarity can lead to greater success. In addition, find out exactly how to define your clarity in order to grow your business.  Going beyond the subject of clarity, Craig discusses the 5 sources of power and how these sources can b...

Podcast Episode 202 of the Make Each Click Count Podcast features Jon Tilley, the CEO and Co-Founder of ZonGuru. ZonGuru is a pioneering software company that empowers Amazon brands and agencies with the tools they need to grow and succeed. Jon brings a wealth of knowledge and a unique perspective on the Amazon ecosystem, and we'll be exploring some of his valuable insights and strategies that can...

This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Remedies Reap Big Rewards. In this episode Michael L...

Podcast Episode 200 of the Make Each Click Count Podcast features Abis Hussain, the Chief Product Officer at Wholescale, a pioneering SaaS company changing the game for brands on major retail platforms like Walmart. Joining Andy on the 200th episode is Abi, who dives deep into how WholeScale has successfully increased review conversions to 50-60%—a remarkable feat compared to the industry standard...

Podcast Episode 199 of the Make Each Click Count Podcast features Joshua George, a seasoned SEO expert who has been instrumental in shaping successful SEO campaigns across diverse industries. In this episode, Andy Splichal and Josh unpack the complexities of Google's ever-evolving algorithm, explore effective SEO tactics, and discuss how businesses can strategically boost their organic search rank...

Podcast Episode 198 of the Make Each Click Count Podcast features Fate Winczuk, a digital creator, influencer, United States Marine Veteran, full-time mother, and the Make Each Click Count University’s newest instructor. In this episode, Fate joins us to unravel the intricacies of Amazon's Influencer Program. Fate, a seasoned Amazon influencer and digital creator dives deep into how she stumbled u...

Podcast Episode 197 of the Make Each Click Count Podcast features Kusha Karvandi, an Inc 500 entrepreneur who has successfully launched and exited multiple seven and eight-figure e-commerce businesses, primarily focused on the Amazon platform. Kusha introduces us to Kazam, an innovative AI-driven tool designed to transform Amazon advertising. Throughout this episode, he shares invaluable insights...

Podcast Episode 196 of the Make Each Click Count Podcast Jon Gillham, the innovative mind behind Originality AI. In this timely conversation, they explore the inception of Originality AI, the challenges it addresses within the content marketing sphere, and the pervasive influence of generative AI across the web. Jon unveils the technological wizardry that powers their AI detection system, the ethi...

Podcast Episode 195 of the Make Each Click Count Podcast features Kaleb Ufton, the co-founder of eCommerce Wizards. Kaleb, with his eclectic background in hypnosis, programming, and digital marketing, shares his insights on concentrating on cost per acquisition, average order value, and lifetime value—key factors in customer retention and acquisition metrics. Join Andy and Kaleb as they uncover qu...

Podcast Episode 194 of the Make Each Click Count Podcast features Steven Weigler , the Founding Attorney at EmergeCounsel. Steven unpacks the intricate process of trademark protection, reveals the ins and outs of brand protection on platforms like Amazon and Walmart, and shares his perspective on the legal nuances of selling and acquiring businesses. With a fascinating look into the world of build...

Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp. Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her conversion framework, discussing the power of rigorous research, understanding user experience, leve...

Podcast Episode 192 of the Make Each Click Count Podcast features Matt Putra , Fractional CFO at Eightx. Matt shares valuable insights into the role of a fractional CFO when companies should consider hiring one and the services they provide. He also delves into the key factors that influence the valuation of a company and how businesses can maximize their cash flow. Matt provides real-life example...

Podcast Episode 191 of the Make Each Click Count Podcast features Ben Billups, founder of NOBLE agency, a mastermind of email and SMS marketing strategies for e-commerce brands. In this episode, Andy and Bill delve deep into the ever-evolving digital landscape, discussing the cautious use of AI in content creation and targeted promotions. They navigate the strict waters of SMS privacy laws and how...

Podcast Episode 190 of the Make Each Click Count Podcast features Jeff Pratt discussing Google Shopping campaigns, focusing on the comparison between Performance Max and standard shopping. Jeff, a seasoned digital advertising expert, shares insights on the benefits and preferences for these campaign types, bid strategies, and his contribution to Make Each Click Count University. The conversation a...

Podcast Episode 189 of the Make Each Click Count Podcast features Dan Kimbell, an intellectual property attorney, to discuss patents, intellectual property, and a whole lot more. In this discussion, Andy and Dan dive headfirst into the critical and often intimidating realm of patents, trademarks, copyrights, and trade secrets. You'll learn everything an e-commerce company needs to know to protect...

Podcast Episode 188 of the Make Each Click Count Podcast features Josh Bachynski, SEO AGI and CEO of SEO Copilot, to unravel the complexities of modern search optimization. Josh is here to shed light on how cutting-edge AI systems, like Transformer-based models GPT and Bert, are revolutionizing the way content is analyzed and ranked. He's going to correct some common misconceptions by clarifying t...

Podcast Episode 187 of the Make Each Click Count Podcast features Robb Green, an experienced entrepreneur and podcast host. In this episode, Robb shares his invaluable insights on building businesses with the end goal in mind — selling them for a tidy profit. Andy and Robb tackle the challenges of navigating the complex Amazon ecosystem, from understanding crucial metrics to effective strategies f...