Life by Design

In this episode of Life by Design, Jessilyn and Brian dive into the essentials of setting achievable real estate investment goals as a couple. They emphasize the importance of mutual understanding and active involvement in goal-setting that fosters both support and helps avoid conflict. One important takeaway is their "sleep at night factor" philosophy—choosing investments that offer peace of mind...

In this episode, Jessilyn and Brian Persson dive into the reality of experiencing pushback as you grow, succeed, and develop your personal self. They offer strategies for managing this resistance while confidently pursuing personal and financial growth. They share how understanding social dynamics, or "reading the room," can help you navigate relationships with those who may feel envious or aliena...

Hosts Jessilyn and Brian Persson discuss the transformative power of mindset in personal and financial growth. They begin by highlighting the common struggles couples face when aligning financial goals and reveal how shifting perspectives can help them overcome these obstacles. Jessily and Brian share personal experiences that illustrate how limiting beliefs, like the “poverty mindset,” can persis...

In this episode, Jessilyn and Brian Persson explore the initial steps required to shift from a scarcity mindset to an abundance mindset, sharing their unique personal experiences. Jessilyn candidly reflects on her life growing up in poverty and how the ideas she learned in childhood followed her into adulthood. She describes how she worked on her mindset to move past the need to save every dollar...

In this episode, Jessilyn and Brian Persson dive into the top three pitfalls they encountered on their real estate investment journey, offering valuable insights for couples looking to invest confidently and build wealth together. They begin by discussing how important it is to find and connect with a strong support network. They share how their initial lack of knowledge and guidance led to missed...

In this episode, Jessilyn and Brian Persson discuss their top three real estate investment successes, emphasizing the importance of just getting started and staying consistent with a plan. They share their journey, beginning with their first property purchase in 2009, and explain how continuous learning and skill development have been key to their growth. Despite early mistakes, which they share i...

In this episode, hosts Jessilyn and Brian Persson explore the critical importance of reclaiming time to achieve both peace of mind and wealth. They discuss strategies like setting clear boundaries, learning to say no to unnecessary commitments, and delegating tasks to free up time for high-value activities.  Drawing from personal experiences—such as managing business tasks and scheduling tenant vi...

In this episode, hosts Jessilyn and Brian Persson share the three key strategies they used to grow their real estate business and how following these strategies can save listeners time, money, and avoidable headaches. It all starts with education. Both Jessilyn and Brian agree that education and real estate success go hand in hand. The more you know, the better the decisions you’ll be able to make...

In this episode, hosts Jessilyn and Brian Persson discuss how small, consistent habits can shape your wealth in surprising ways. They emphasize the importance of starting small habits and gradually increasing them over time. They share personal experiences of building habits, such as working out and journaling. These new habits feel initially challenging, but with discipline, they become easier an...

In this episode, Jessilyn and Brian Persson dive into the belief systems we hold around money and how they directly impact our ability to create wealth. These beliefs are often ingrained in us from an early age, shaping our thoughts, emotions, and actions regarding money—either propelling us toward wealth or holding us back from it. They discuss how these belief systems are often inherited, not cr...

In this episode, Jessilyn and Brian Persson discuss why we deserve to be wealthy. One of the key points they make is that wealth is more than money. Money is a large part of it, but what we gain from wealth is more than financial. Jessilyn and Brian describe how they approached money before shifting their thinking versus how things changed for them later. The takeaways in this episode reflect thei...

In this episode, Jessilyn and Brian Persson delve into why wealth truly matters, going beyond the common reasons like financial security, stability, reducing stress, and preparing for retirement. They highlight three deeper, often overlooked reasons for the importance of wealth: Wealth enhances relationships by alleviating financial stress and fostering better communication. Wealth offers freedom...

Jessilyn and Brian Persson discuss the next step in the Riches, Relationships, and Real Estate journey: setting goals. Success comes from setting clear, specific goals rather than lofty ideas or vague dreams. By defining step-by-step objectives, you can progress toward your larger ambitions. If your goal is to be rich, break it down into a specific figure and reverse-engineer the steps needed to a...

Jessilyn and Brian Persson have spoken about how to earn and increase wealth in previous episodes, but what advice do they have for avoiding the loss of wealth? In this episode, they examine the number one way that couples can destroy their wealth: divorce. Divorce is a sure-fire way to half your wealth at best, and probably lose more. Conversely, though, the number one cause of divorce is money i...

Jessilyn and Brian Persson discuss the benefits of getting educated alongside your partner for real estate investing success. Collaborative learning provides the foundation upon which an investing portfolio is built. There is a lot to consider, from how each partner views money and the mindset they grew up with, to what type of real estate investing each partner is prepared for and can support wit...

Jessilyn and Brian Persson draw from their Riches, Relationships, and Real Estate program to talk in-depth about communication and initiating the real estate investing conversation with a partner. Ensuring partners are on the same page requires the sort of communication skills outlined in their Discover Define Design framework and is vital to the success of a real estate investment portfolio. But...

Jessilyn and Brian Persson address a topic from their Riches, Relationships, and Real Estate program on today’s episode. They explore what happens when one-half of a partnership is not on board with real estate investing and why it’s beneficial to be a unified whole when dealing with your portfolio and goals. Jessilyn and Brian relate experiences that have given them personal insight into how best...

Jessilyn and Brian Persson talk about resentment in this episode. They define resentment as bitterness about something or someone that we perceive as having done wrong by us, or some action unfairly taken against us that we hold anger about. Resentment, as they will explain, gets buried deep within and puts us into a cycle of negativity. They further dive into how we identify and address resentmen...

Jessilyn and Brian Persson explore the topic of perspective versus perception in this episode. How different is perspective from perception and how does that affect us and our relationships? Perception is how we view the world as individuals. Our perception of things is fairly stable. Perspective, though, can change at will. We can choose to see the world from other points of view. Which one helps...

Hosts Jessilyn and Brian Persson talk about the differences in being attached to a pathway versus being committed to one in today’s episode. In their words, attached is a one-path solution whereas committed is a multi-path solution. Is the way we get to a goal more important than the result itself? This is what they explore today, investigating how this mindset can affect colleagues, friendships,...

Hosts Jessilyn and Brian Persson talk about meaning in today’s episode. Why does the same situation or item have a different meaning for one person than it does for another? The same apple may be delicious and coveted by one person and viewed as gross and undesirable by another. Jessilyn and Brian explore how we form meanings and how we can change those meanings to reach different understandings o...

Jessilyn and Brian Persson introduce part two of their discussion on adversity. Based on CORE, originally created by Paul Stoltz, part one focused on the C and the O, Control and Ownership. This episode explores the R and the E, Reach and Endurance. How far does the adversity reach into our lives and how long is it going to endure? And how do we recognize and make peace with that? Adversity is a b...

Jessilyn and Brian Persson address the topic of adversity in today’s episode. Adversity can impact us in many ways and can strike everyone, so they are breaking the subject into two parts. In today’s part one, they focus on the first half of their CORE ideal. CORE stands for Control, Ownership, Reach, and Endurance. Control and Ownership in adversity are the focus of this episode as Jessilyn and B...

Jessilyn and Brian Persson talk about choice and choosing things in today’s episode. What is choice? It’s more than the option between two things. Brian explains that true choice is essentially the choice of whether or not we accept what we are given. This doesn’t mean we get to choose everything that happens to us, but we do have the choice to accept what happens and go with it instead of fightin...

Hosts Jessilyn and Brian Persson address the topic of accountability and how to reframe it so it doesn’t sound as threatening as we think it is. They define accountability and relate its importance to being responsible. In a relationship, accountability goes both ways, each partner must be accountable for their end of agreements they’ve not maintained. But in saying that, Jessilyn and Brian also e...