Legal Marketing 2.0 Podcast

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jeanne Hammerstrom. Jeanne is responsible for all client-focused experiences for the firm as well as business development, marketing communications and market-driven initiatives.  She has over 33 years of experience in law firm marketing and is currently the Chief Marketing Officer at the Benesch firm.

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alexandra Morren, a competitive intelligence analyst at Morris, Nichols, Arsht & Tunnell LLP. She has served in various roles within the marketing field for nearly a decade and has worked in the legal space for over half that time. At her current firm, she supports the competitive intelligence efforts and broader business develop...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julia Bennett, the CMO of Brown Rudnick. Julia's mandate is to amplify the brand of the firm, market the practices and industry groups, and enable the lawyers to deepen relationships with current clients and create relationships with prospective clients. She holds a J.D. from The University of Chicago Law School, an M.A. from The...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Reza Torkzadeh, the founder and CEO of TorkLaw. Torklaw is a plaintiff's personal injury law firm based in Los Angeles with offices throughout the country. He is the author of The Lawyer as CEO , a book that has obtained record-setting results. He is an honorary board member of the trial lawyer charities and chairman of the Dean'...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Koree Khongphand-Buckman, the CMBDO at Foley & Lardner LLP. Koree is responsible for leading the firm's business development, marketing, client service, and branding efforts for Foley & Lardner. She's been involved in legal marketing for about 16 years and has been leading at Foley & Lardner for a little over a year now. The 5 ke...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by ​​Rebecca Edwards to discuss relationship techniques to establish and deepen client relationships in order to grow business. Rebecca is a legal marketing veteran with more than fifteen years of experience helping lawyers build their business and increase their brand. She currently serves as the senior marketing and business devel...

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Allan Schoenberg, Chief Communications Officer at Vinson & Elkins. Allan is based in New York and joined the firm in 2021 after managing global communications at NASDAQ for five years. Before joining the legal industry, Allan has about 20 years of capital market experience. Allan is experienced in public relations with a successf...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lynn Tellefsen to discuss agile marketing and what it can do for law firms. Lynn is the co-founder and chief strategist at Structura Strategy Group, a woman-owned professional service firm. Lynn works with Structura Strategy Group to help firm leaders build, optimize and scale their marketing and business development operations a...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Morgan Ribeiro to discuss the use of content to further firms' reputations in their industries. Morgan has a passion for the ever-evolving healthcare M&A landscape, given her prior experience in the healthcare industry. She transitioned into the legal industry about 8 years ago joining Waller and their healthcare team, as she ser...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Eric Feldman to discuss how we can leverage people and processes to drive technology implementations . Eric is a seasoned attorney and business operations professional. As the Director of Strategic Projects and Initiatives for Wiggin & Dana, he supports the firm's COO to develop and advance a wide range of operational objectives....

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gina Carriuolo to discuss the importance of remembering the basics and making time for team coordination. Gina is the Chief Marketing Officer at Robinson and Cole, an Am Law 200 firm. Robinson and Cole is also a Mansfield Rule certified firm, established over 175 years ago with 230 attorneys and is a deeply rooted culture of coll...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Michael Janovici to discuss how attorneys can raise their profiles through industry associations and events. ​​Michael is the Client Relations Director in the Los Angeles office of Kimball, Tirey & St. John – a California based real estate law firm with a concentration on landlord-tenant law. Michael has close to 15 years experie...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kelly Harbour to discuss the use of client teams to drive success at law firms. Kelly is the Chief Business Development Officer at Goulston and Storrs. She has more than twenty years of experience in marketing and business development along with almost fifteen years of experience in the legal industry. She is passionate about dat...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Amanda Schneider to discuss the benefits of including clients in your digital marketing efforts. Amanda is the CMO of Epstein Becker Green where she oversees a team of business development, communications, and marketing operations professionals. She also staffs the Firm's Board of Directors and has been with Epstein Becker Green...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosa Colón to discuss how law firms can use video and podcasting to reach their marketing goals. Rosa is the marketing technology manager a t Lowenstein Sandler LLP where she manages the firm's day-to-day digital marketing needs. This includes their website, website development, maintenance, optimization, analytics, email marketi...

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Marsha Redmon to discuss how to master virtual presenting. Marsha is the CEO of Marsha Redmon Communications. For over 20 years Marsha has helped lawyers and executives communicate more effectively in order to get more business through presentations, public speaking workshops, business development and law firm video marketing coa...

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Lisa Friedlander to discuss NEXT, an innovative law firm that gives guidance to startups and entrepreneurs. Lisa started her career as an attorney, entrepreneur, and angel investor. She practiced corporate and telecommunications law at both small and large firms for 15 years. Lisa joined Shulman Rogers to help launch and grow the...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lisa Vicine to discuss how the pandemic has impacted legal marketing. Lisa is the Chief Marketing Officer at Arnall Golden Gregory where she spearheads the firm's business development, communications, branding and marketing technology initiatives. She works with her team to facilitate collaboration across the firm's industry team...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Stoddard. Kate is the Chief Marketing Officer at Kelley Drye & Warren where she leads their business development strategy. Kate is responsible for the creation of branded marketing and the communications program at the firm. Lastly, she is also a member of the firm's client service and innovation committee and sits on its St...

In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Shreya Ley. Shreya is a lawyer at LayRoots, and asset protection firm that helps people protect themselves from stupid lawsuits. She loves being a business owner, talking to people, cooking and spending time outdoors. Shreya and her husband Colin have owned Lay Roots now for nine years. In today's episode, Shreya joins us to disc...

In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Jason Kennedy. Jason is a marketing operations consultant at Calibrate Strategies, a leading marketing operations consultancy in the legal sector. He is also the former in-house director of marketing operations at an envelope 100 firm. Jason is currently finishing his master's degree in marketing analytics at the University of Al...

In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Lloyd Johnson. Lloyd is the visionary and CEO of Chief Legal Executive LLC. He also founded the Black In-House Counsel. Lloyd continued his work into women's advocacy with the creation of the groundbreaking Women, Influence & Power and the Law annual conference, which has grown to become the premier global forum for women in the...

In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Dominic Ayres. Dominic is the International Senior Client, Marketing and Strategy Manager at Eversheds Sutherland. He heads up the development and growth of international client relationships and sector strategy. Dominic recently authored ' How to Advance Your Career in Professional Services Marketing ' where he speaks about taki...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jay Plum, the Senior Director of Communication at Bracewell, where he works to implement integrated communication strategies and supports revenue through growth of digital and social media. Jay  also handles branding, brand management, PR, video marketing, and content marketing. In today's episode, Jay discusses the power of stor...

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Catherine Zinn. Catherine Zinn is the Chief Client Officer at Baker Botts, an international law firm in the energy and technology sectors. As the Chief Client Officer, Catherine oversees social media, marketing, communications, sector focused sales, client development, coaching, business development and lateral partner integratio...