Leadership Beyond Borders

Digital Marketing has become very complicated. Consumers have changed their behavior, Google is constantly polishing their Core Web Vitals, and new media channels are popping up daily. At the same time, we have other trends like stricter personal data restrictions while new technologies are emerging, and AI is becoming more prevalent when it comes to targeting audiences. This makes digital marketi...

Today we are facing the "Big Resignation". All over the world, companies are struggling to find personnel, and no one can answer why this is happening. Possible reasons are wage stagnation amid the rising cost of living, long-lasting job dissatisfaction, safety concerns around COVID-19, and the desire to work for companies with better remote-working policies and new work-life balance values stemmi...

Consumer Behaviors have drastically changed in the last 24 months. We can observe the changes in foot traffic ( in-person behaviour ) when we are at the grocery store, airport, or simply walking in any city centre. Still, we do not always see the changes in consumer behaviours online. We all know how our own search behaviours have changed, but unless you own a business with an e-commerce shop, you...

We live in a world where change and transformation are the new normal, but sometimes we make decisions and go about change as we have always done. Today have more data and information available than we have ever had in the past, but we do not always use it when making decisions or initiating change. When it comes to transformation, many companies and organizations tend to look outward rather than...

When executives speak about diversity, you often hear them say, yes we are good at meeting our targets around diversity. But diversity is not about numbers; it is about fostering a culture of innovation from a mix of people with different experiences, perspectives, and backgrounds where they can contribute to achieving a common goal. It's about DEI, which is more than just diversity it's about equ...

Today, customer experience is more important than ever, and the first person the customer meets in the customer journey is usually a salesperson. But customers today are more informed than they were in the past, which means the average salesperson can no longer fly by the seat of their pants when conducting a sales call. Today, the salesperson needs a lot of knowledge and a whole new set of skills...

Cultural forces are always at play in today's Global Economy. Although effective management of cultural differences is not necessarily a guarantee of business success, understanding and deepening one's knowledge of the other culture is vital to the success of any venture. Culture influences communication, decision-making, negotiation, resolution of conflicts, the management of cross-national allia...

According to a poll by Manta, the majority of small business owners agree that online marketplaces have positively impacted their sales. Nearly 70% of small business owners stated that marketplaces like Amazon and eBay have helped them increase sales, although about 30% believe they have had a negative impact. In addition, most small businesses (81%) believe that online sales are critical to their...

When people search online for products or services, if your website is not visible on the first page of the relevant keyword searches, you might not get traffic from the search engines. Google, the most widely used search engine, and other search engines provide the most significant area of opportunity for inbound marketers. According to SearchEngineWatch.com, websites on top grab 36.4% of the tra...

It is the fifth anniversary of GDPR, which went into effect and 2018. Since its passage, there have been significant efforts at compliance, At the same time, unfortunately, consumers still felt nudged or bullied by big tech companies into agreeing to business under the old rules, posing the question is the spirit behind the legislation on a level playing field. Then came the pandemic, and in March...

Having honesty and integrity in the workplace is one of the essential qualities of outstanding leadership in business; we all know that but do we all know what that means. Like most things, we probably all have different understandings of what it means. Some may say it is not cheating; it is telling the truth or doing the right thing just because it is correct. There will be different interpretati...

Broadcasting is challenging and competitive, but it can be gratifying and fulfilling. It has also changed drastically over the last 25 years. Technology has made media more accessible and widened coverage, regardless if it is sports or news. The people have also changed. Today broadcasting is accessible to almost everyone. From podcasters to influencers to reality TV, media is not what it was year...

Can you combine a good employee experience with endpoint security? In 2020 most of us were forced into a virtual working environment. Unfortunately, companies and employees were not really aligned on how this would work because it happened so quickly. Cyber-attacks increased 500% as employees used personal devices, security policies did not cover remote work, and leadership did not know how to man...

In May 2020, just as SMBs worldwide struggled to get their businesses online because of the pandemic, Google introduced core web vitals. In addition, Google informed businesses that these vitals would soon be ranking signals worldwide. In other words, if a business did not get this right, their ranking would be affected. Finally, in August 2021, Google fully rolled out Core Web Vitals as a Google...

Women are underrepresented in most global companies, particularly among senior leadership teams—and companies are missing out on opportunities as a result. The pandemic also hit women employees more than men, with women having to return to the roles of educators and traditional family roles as work moved from the office to the home. The pandemic also put a new level of focus on how a sudden change...

Suppose you ask people what they're most excited about as life begins to normalize after Covid. You're likely to get a range of answers: a trip, a family reunion, a dance party, a favourite restaurant. But, of course, most people want to be "in-person" again. But ss people start to get out and about, the question we pose is what will happen to the virtual life we have become accustomed to over the...

In this episode, we bring back a distinguished guest, not for a reportage of what is happening in Ukraine; we see the horrendous destruction every evening when we turn on the television. Instead, our interview talks about the motives behind the Russian attack and how history plays a role in today's conflict. We talked with an expert who is a retired Colonel from the US Army and an author, leadersh...

On 21 of February, started aggression that all of us thought may happen but never really believed would happen. Russia attacked Ukraine, an independent democratic country. In the week following, the world changed, and so did the lives of millions of people. In this episode, we talk with a family that fled Ukraine. They talk about the long, trying 1800-kilometer journey. They talk about the happine...

The stock market attracts millions of people from all over the world. It is a great way to earn money sitting at home by just investing a few hours of the day. The stock market is not just all about profit, but there is a risk where you might suffer losses. But to be successful in any field, it is imperative to have a good knowledge of that domain. Knowledge, in this case, can be observation, lear...

Networks are considered one of the most critical resources in organizations, governments, social-cultural systems, and they are all around us, whether we're aware of them or not. They are created to provide a means to satisfy an objective or need and diffuse information. Networks allow people to develop relationships with others they might not otherwise be able to connect with. In addition, networ...

According to Harvard Business Review, "90% of business leaders cite data literacy as a key to company success, but only 25% of workers feel confident in their data skills". And then Harvard also notes some other statistics that suggest that nearly nine in 10 data science professionals are white, and only 18% are women. Research from General Assembly indicates "that data science lags behind even ot...

Why does it seem that adaptable people and organizations process change more quickly and with what is perceived as seamless effort? In March 2020, as the pandemic came into full force, the companies that grasped the new situation and were able to provide innovative solutions to their successful organizations succeeded. The individuals that embraced change and adjusted their expectations around how...

A lot has happened in leadership since 2020. The workplace has changed, the general public has become more anxious and frustrated as lockdowns, and border restrictions continue. The roller coaster of heading back to the office only to be sent home to a virtual office two months later makes leadership challenging. Workers are frustrated in many jobs, such as in the travel and gastronomy industry be...

Behaviors show that people don't alter privacy settings online, they don't complain when their phone numbers are asked for and they certainly don't insist on encrypted e-mail. As we were propelled into a completely digital world in 2020, the issue of privacy became even more apparent. Tracking and tracing, made us question data protection, and we revisited everything. The year 2022 will prove to b...

According to the U.S. Bureau of Labor Statistics, 4 million Americans quit their jobs in July 2021. Resignations peaked in April and have remained abnormally high for several months, with a record-breaking 10.9 million open jobs at the end of July. The trend has not yet hit Europe in the forces like in the U.S.. Still, Personio recently conducted a study among Dutch workers which had 'US-like resu...