Inside the Mind

A fashionista is someone with a strong personal style who keeps an eye out for the latest trends in clothing and accessories, particularly in designer and luxury fashion. With the rise of social media, who can participate in this traditionally elite and walled-off community is rapidly changing. In this episode, we talk to consumers about the evolution of luxury fashion, the shift towards luxury be...

According to The Good Food Institute, plant-based milk now accounts for 15% of all retail milk sales. Our third Kearney Earth Day Spotlight Survey showed that because of the COVID-19 pandemic, 40% of respondents are now more concerned about environmental issues than ever before. In this episode, we talk to plant-based milk consumers about what they would like to see from the plant-based dairy cate...

Home cooks have a wide variety of resources available to them today, from specialty retail outlets to internet-based meal kit services. It's important for brands to understand the current needs of the home cook. In this episode, we talk to three consumers who have differing levels of expertise with meal preparation. We'll hear about where they turn for recipes and inspiration, where they shop for...

Hemp-derived CBD contains less than 0.3% of THC, the active ingredient in marijuana, and doesn't make users feel the trademark euphoria of a marijuana high. While many consumers rave about the many positive impacts that CBD has had on their lives, there still exists a need for further clarity about CBD products and their efficacy. In this episode, we talk to three CBD users, hear what they have to...

The concept of an influencer, or someone with social influence who can guide consumer behavior and lifestyle decisions, has been around since long before this word existed. What's changed in recent years is that, with the continuing rise of social media, the scope of who can become an influencer has drastically shifted. This episode features a conversation about the community of people currently l...

Generation Z — defined as people born between 1996 and 2010 — is the first digitally native generation in America. They're generally considered pragmatic and committed to self-improvement. However, they're also the most diverse generation, making them hard to define with one brushstroke. Set aside your assumptions about Generation Z consumer behavior and learn how they really make decisions when t...

Have you ever wondered just what exactly is going on in your customers' minds? Well, it's time to stop wondering! Tune in this season for interviews with real shoppers in a variety of retail and consumer sectors, all mixed with analysis and insights. Inside the Mind is produced by Kearney, one of the original management consulting firms. Learn more at www.kearney.com.