Initium Studio
Initium Clips
We co-founded and exited a company called Realbase for $180M where Ken was CTO and Darrell was Head of Product. Join us as we discuss topics related to business and software.
N'hésitez pas à visiter le site du podcast et à soutenir son créateur : www.initium.studio
Auteur
Initium Studio
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Site du podcast
Dernier épisode
9 juil. 2025
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Épisodes
How much it costs us to run our SAAS platform in 2025 12.03.2025 26:58
Sign Up to Clipflow - https://www.clipflow.coThis week on the Podcast, Darrell and I share how much it costs us to run Clipflow, our SaaS platform. We walk through every service we are paying for an how much it is costing overall.
Everything we learnt using up Meta Ads in 28 minutes 05.03.2025 28:23
Sign Up to Clipflow - https://www.clipflow.coThis week on the Podcast, Darrell and I discuss our experience with building personal brands and whether or not it is a good idea when you have limited resources. Channels mentioned in video: https://www.youtube.com/@BenHeath https://www.youtube.com/@DaraDenney https://www.youtube.com/@NickTheriot
Personal Brand vs. Building your Product 26.02.2025 15:04
This week on the Podcast, Darrell and I discuss our experience with building personal brands and whether or not it is a good idea when you have limited resources.
Road to Disappointment: When metrics become a slippery slope 19.02.2025 15:37
This week on the Podcast, Darrell and I discuss why you should be careful when selecting metrics to measure, specifically in software.
Startup Pivots most people need to avoid 12.02.2025 23:26
This week on the Podcast, Darrell and I discuss some things you should avoid when pivoting your startup/business. -- Subscribe to our Podcast: YouTube https://fllw.li/amDws7WcSNRz Spotify https://fllw.li/seHrT22xavmw Follow along to watch us build a Rails / SaaS / B2C app from the ground up. Clipflow.co https://www.clipflow.co Twitter Darrell - https://fllw.li/upV-5ek4UjXi Ken - https://fllw.li/py...
Should you build an AI company if you don't train the models 04.02.2025 8:33
In this episode Darrell and I discuss if you should be building another AI startup. If you don't know who we are, Darrell and I were co-founders of a business called Realbase which we recently sold for $180M. I was CTO and Darrell was Head of Product.
Differing values in a team are costly 28.01.2025 17:27
This week on the Podcast, Darrell and I discuss why having completely different values in a team early on can be detrimental to success. -- Subscribe to our Podcast: YouTube https://www.youtube.com/@initium-clips Spotify https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae2918e43d8 Follow along to watch us build a Rails / SaaS / B2C app from the ground up. Clipflow.co https://www.clipfl...
Hiring vs learning or teaching a skill 21.01.2025 15:40
This week on the Podcast, Darrell and I discuss whether you should hire, learn or teach a new skill in your business. -- Subscribe to our Podcast: YouTube https://www.youtube.com/@initium-clips Spotify https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae2918e43d8 Follow along to watch us build a Rails / SaaS / B2C app from the ground up. Clipflow.co https://www.clipflow.co Twitter Darre...
How to prioritise features against metrics that matter? 15.01.2025 11:44
This week on the Podcast, Darrell and I discuss what we think will be important pillars in our new app, Clipflow. And what we'll use to guide our product development long term.
Spotify Wrapped - How to win at viral marketing 18.12.2024 7:02
This week on the Podcast, Darrell and I discuss the Spotify Wrapped experience and how putting effort in to clever marketing can reap abundant rewards.
What it takes to sell over $11.5 billion in 4 days 11.12.2024 7:08
This week on the Podcast, Darrell and I discuss the amazing scale that Shopify achieve during the 2024 Black Friday / Cyber Monday sales weekend.
Try Selling, Before Quitting 04.12.2024 15:38
This week on the Podcast, Darrell and I discuss why you should try sell your business in private before declaring to the world that you are giving up.
How Much Equity Should You Give Away? 27.11.2024 15:57
This week on the Podcast, Darrell and I discuss how much (if any) equity you should give away as a non-technical founder when recruiting new talent.
YouTube Courses are Coming. Are you Ready? 20.11.2024 9:02
This week on the Podcast, Darrell and I discuss the new YouTube Courses feature that is rolling out to select creators. Is it going to put other course platforms at risk? Or just catch the less serious course creators?
Stop Hoarding Cheat Sheets and Learn the Real Way! 13.11.2024 7:47
This week on the Podcast, Darrell and I discuss why learning your own lessons in business are more important than trying to learn them from experts. -- Subscribe to our Podcast: YouTube https://www.youtube.com/@initium-clips Spotify https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae2918e43d8 Follow along to watch us build a Rails / SaaS / B2C app from the ground up. Clipflow.co https:...
Stop Worrying About Your Brand Name - Focus on Content! 13.11.2024 6:59
In this episode Darrell and I discuss whether or not the name of your brand or channel even matters. Darrell and I were co-founders of a company called Realbase which we recently sold for $180M where I was CTO and he was Head of Product. Let's jump in! -- Subscribe to our Podcast: YouTube https://www.youtube.com/@initium-clips Spotify https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae...
Why We Avoid Software Estimates at All Costs 30.10.2024 17:19
This week on the Podcast, Darrell and I discuss why software estimates almost never work and why we think that is. -- Subscribe to our Podcast: YouTube https://www.youtube.com/@initium-clips Spotify https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae2918e43d8 Follow along to watch us build a Rails / SaaS / B2C app from the ground up. Clipflow.co https://www.clipflow.co Twitter Darrell...
The end of Google? Is AI Transforming Search Engines as we know them? 23.10.2024 10:08
This week on the Podcast, Darrell and I discuss what the future of search, mainly Google, looks like with the advent of AI tools like OpenAI search and Perplexity. -- Subscribe to our Podcast: YouTube https://www.youtube.com/@initium-clips Spotify https://open.spotify.com/show/4Znpm8ST33x3NQ1mfRyi2H?si=db942ae2918e43d8 Follow along to watch us build a Rails / SaaS / B2C app from the ground up. Cli...
Deploy Your App to Production: Avoid These Mistakes 16.10.2024 12:27
This week on the Podcast, Darrell and I discuss how to decide when your app is ready to deploy to a production environment and what things you should look out for.
Losing the 'You' in YouTube - Is it a bad thing? 09.10.2024 9:43
This week on the Podcast, Darrell and I discuss what will happen to YouTube if more businesses start using it. What will happen to entertainment content?
Why Outsiders Have a Unique Advantage in New Fields 02.10.2024 5:50
This week on the Podcast, Darrell and I discuss whether or not you should build a business for a niche where you are not an expert. Do you have a right to play in a game that you have not mastered yet?
Are YouTube Tools Killing its Personality 25.09.2024 10:53
This week on the Podcast, Darrell and I discuss whether or not YouTube tools built for creators are going to kill its personality by ultimately causing everyone to create the same style of content.
Why Paid Traffic and Affiliates Don't Prove Quality 18.09.2024 5:25
This week on the Podcast, Darrell and I discuss why you should think twice before considering affiliate marketing as your primary marketing channel when starting out.
Lack of Focus is Killing Indie Start Ups 10.09.2024 21:32
This week on the Podcast, Darrell and I discuss a tweet I saw on X where a user said that you should not marry your startup. We discuss how the lack of focus is actually one of the main reasons indie devs fail and how they should approach their businesses.
Thumbnail designers are about to get a lot busier! 05.09.2024 3:38
This week on the Podcast, Darrell and I discuss if YouTube should follow other platforms and add the ability to create thumbnails for Shorts.
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