In the Sauce

Rita Hudetz is the Chief Commercial Officer at Oishii , the vertical farming company behind some of the most talked-about strawberries in America. On this episode of ITS, Rita walks Ali through CPG and tech foundational theories and brand building and sales strategies she learned and developed at PepsiCo, Hu Kitchen and Milkbar. Heritage Radio Network is a listener supported nonprof...

Pat Jammet is partner and VP of Growth at Promobile Marketing , the experiential agency behind memorable field campaigns from brands like Liquid IV, Truff, and AG1. On this episode of ITS, Pat shares what he's learned about field marketing at CPG brands including Honest Tea, Sir Kensington's, and Good Culture  Heritage Radio Network is a listener supported nonprofit podcast net...

Melanie Bartelme is the associate director and global food analyst for Mintel’s Premium Global Food & Drink Insights platform. On this episode of ITS, Melanie and Ali talk about food and beverage trends, what's happening with proteinification, what brands need to say out loud, and what consumers are looking for in today's uncertain world. Make sure to listen for a special d...

Troy Bonde & Winston Alfieri are CEO, CMO and Co-Founders of SAUZ , the pasta sauce brand known for its bright colors and killer flavors. On this episode of ITS, Ali and the SAUZ guys talk about brand building, true differentiation in a massive, commodity category, and how they acquire and then keep consumers. Heritage Radio Network is a listener supported nonprofit podcast network. Suppo...

Nick Wiseman is the CEO and Co-Founder of Little Sesame , a chef-founded, hummus brand rooted in sustainable farming and ingredient integrity. On this episode of ITS, Ali and Nick talk about self-manufacturing, hospitality-focused CPG, brand building, and why choosing the best chickpea in America makes all the difference. Heritage Radio Network is a listener supported nonprofit podcast networ...

Emily Steele   is the CEO and Cofounder of Hummingbirds , podcast sponsor, and a platform connecting everyday creators with CPG brands to drive awareness at retail. On this episode of ITS, Ali and Emily talk about how local content creators can support retail success, demographic differences, and the keys to a new launch (product, store or seasonal campaign). Heritage Radio Network is a...

Sarela Herrada is the CEO and co-founder of SIMPLi , the leading maker of regenerative organic pantry staples in the US, with products available in over 3,000 stores and on the menus of more than 3,000 restaurants across the country. On this episode of ITS, Sarela explains her food-service first approach to CPG, how her experience in supply chain led her to solve a food systems...

Gigi Lee Chang is the Co-Chair of Naturally New York , and has been in the natural food world for over 20 years. After selling her first venture, Plum Organics, to Campbells in 2012, Gigi went on to co-found BFY Capital, and most recently Lumi Growth. On this episode of ITS, Gigi and Ali talk about bringing In The Sauce back, the evolution of the industry, and how CPG founders and operat...

For the 250th and final episode of ITS, Ali invited Adam Brown to help her recap the past 6 years of the show. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member ! In The Sauce is Powered by Simplecast . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Annalea Krebs is the founder and CEO of Social Nature , an online product discovery platform with over 1M shoppers. On this episode of ITS, Annalea and Ali talk about the consumer journey, from trial to life-long fan, and how it's more important than ever to take the risk out of trying new products. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by b...

Catherine Campbell is the founder of One For the Books , a marketing consultancy that specializes in reviving older brands in food, home, hospitality, and culture. On this episode of ITS, Ali and Catherine discuss vibes: what brands do when they lose them, and how to know when you're a brand at risk. Photo courtesy of Chelsea Lane Photography . Heritage Radio Network is a listener supported nonpro...

McCall Gridley is Head of Sales & Partner Experience at Tastemade . On this episode of ITS, McCall tells Ali how brands can partner with Tastemade to create content that not only creates awareness, but also drives sales. They discuss the ever-evolving state of food media, how to think about content and consumer mindset, and why a media ecosystem is better than a single channel strategy. Photo...

Jane Miller is the CEO of Rudi's Rocky Mountain Bakery and CPG veteran with over 30 years of executive experience. On this episode of ITS, Jane and Ali talk about the fundamentals that have always been true of sustainable CPG brands, the qualities of great leaders, what makes brands fail, and why "build it and they will come" is a very bad idea. Heritage Radio Network is a listener supported nonpr...

Steven Singer is the founder and CEO of FODY Food and a 25-year CPG veteran. On this episode of ITS, Steven and Ali talk about the pros and cons of a building a niche product, how social media has truly changed the game in CPG, and how founders can protect themselves and their companies in this new era. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce...

Clara Paye is the founder and CEO of UNiTE , best known for its line of globally-inspired protein bars. On this episode of ITS, Clara and Ali talk about building data stories for retailers, resources for emerging brands, and Clara's mission to democratize wellness. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member ! In The Sauce is...

Sasha Shor is the founder of Holy Tshili , a new condiment company that all began with a mashup of everything bagel seasoning, chili crisp, and furikake. On this episode of ITS, Sasha shares her lessons from a decades-long career as an award-winning creative leader, storyteller, and collaborator. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by beco...

Kevin Griffith is the founder and CEO of Amplifi , an operational finance firm that works with CPG companies. On this episode of ITS, Kevin and Ali talk about key financial functions that emerging brands must understand to protect cash and stay healthy during tough times. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member ! In The Sa...

Amrit Richmond is a CPG strategist best known for the content & community she’s worked to build since 2017: Indie CPG . On this episode of ITS, Amrit and Ali extol the virtues of cross-brand collaborations and cover everything from Faire emails to retail exclusive products. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member ! In...

Ben Bacon is the founder of Lentilful , the instant meal company that launched 18 months ago and is rapidly growing its distribution. On this episode of ITS, Ben shares his thoughts on product, market, consumer, and sales channels, and resources. It's a must-listen for very early stage food startup. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by b...

Graham Edward is the Head of Emerging Brand Partnerships and Canada Brand Partnerships at Instacart . On this episode of ITS, he walks Ali through how emerging brands can leverage Instacart to both maximize sales and build awareness on the platform. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member ! In The Sauce is Powered by Simpl...

Yasameen and Sheilla Sajady are the founders of Maazah , the refrigerated condiment company, best known for it’s bold, tart, delicious chutneys. On this episode of ITS, the sisters talk Ali through how they've leveraged industry awards and accelerators to build efficiently and thoughtfully. Photo courtesy of Quincy Street Kitchen . Heritage Radio Network is a listener supported nonprofit podcast n...

Malik Ducard is the Chief Content Officer at Pinterest , where he is responsible for setting the global content strategy. On this episode of ITS, Ali and Malik cover AI, the future of content, and how brands can work with Pinterest to reach and please consumers. Photo courtesy of Pinterest. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a...

Jessica Bernheim is the Head of Marketing and Strategy at Daring Foods . On this episode of ITS, Jess walks Ali through an often-used, yet misunderstood concept: brand strategy. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member ! In The Sauce is Powered by Simplecast . See Privacy Policy at https://art19.com/privacy and California P...

Miles Soboroff is the Co-Founder of Zab’s – the datil pepper hot sauce company that has won over heat lovers across the US. On this episode of ITS, Miles and Ali talk about winning on Faire, the Why behind Foodservice, and how Zab's holds onto its messaging. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member ! In The Sauce is Powered...

Ethan Frisch and Ori Zohar are Co-Founders of Burlap & Barrel , the spice company deeply beloved by the chef community and home cooks, in search of spices that taste like they’re meant to taste. On this episode of ITS, Ethan and Ori tell Ali how they not only quintupled in Covid, but how they made sure to stay in the hearts and carts of consumers after the pandemic. Photo courtesy of Burlap an...