In Camera Podcast

The latest podcast examines how the war in Ukraine, the loosening of COVID-19 standards, and inflation will affect personal injury law firms throughout the following months. The conversation looks at the recent search query volumes published by Google and what law firms should take away from these new consumer behavior trends. Hint: You need to be available when your future clients need you; offic...

There is no such thing as a one-size-fits-all solution for law firms when it comes to marketing. However, we've noticed that the one marketing approach that continues to yield benefits is your SEO strategy if done correctly. This week's episode features Atty Michael Blom from The Lake Law Firm, who joins us to discuss his experience at the SMB in-person event in mid-February and what he learned fr...

This week's podcast has Grace and Liel discussing the American Association for Justice 2022 Winter Convention that concluded last week in Palm Springs. They talk about their experience on the exhibitor floor, but most importantly, some of the most and least discussed Mass Torts news that came out of the conference. The convention took place in warm and sunny Palm Springs, which was the perfect set...

In today's episode, we examine how Google is making its advertising services more appealing to both marketers and customers and why their platforms are succeeding despite a shift in market behavior with which companies such as Facebook are struggling. As Apple, Facebook, and Google revealed their fourth-quarter results, it became apparent who won the advertising race. While Facebook's stock fell d...

The National Trial Lawyers Summit has been held every January for years. Then Covid came, and last year the event moved to the spring. The conference is now back to its regular dates but at a different location in Miami Beach. In Camera Podcast was there to tell you all about it! In this week's podcast, Grace and Liel discuss their winners and losers of the 2022 National Trial Lawyers Summit, whic...

When you search in Google, you probably have noticed the search term suggestions it populates on the search results page, such as “people also search” which most frequently than not have a lot of relevancy to what you are searching and sometimes may even have the answer. In this week’s conversation Grace and Liel talk about Google’s strategy to keep users longer on the platform finding new queries...

This week's show revisits the CPAP mass lawsuit, how things are going, and the level of difficulty in generating leads and cases for it. Another food-related class action lawsuit, this one affecting toddlers and children who consume purees, cereals, and other snacks from a variety of companies ranging from budget to high-end organic products. The conversation dives into why this mass tort is plaus...

It's no secret that you've probably heard a lot more about the metaverse than you wanted. While you may still be in denial that one day there will be a cartoon version of yourself running around this virtual world, our discussion today focuses on why taking the metaverse seriously can be a sound business choice. Still, you have to move with caution and be wary about the risks involved. This week,...

It's 2022. For the first episode of our fourth season, we discuss hope, privacy, and the importance of top-of-the-funnel marketing for law firms. We examine why desktop traffic is becoming increasingly more important and how DuckDuckGo's upcoming release of a desktop browser might affect your legal practice's traffic. Spoiler alert! Not much. Yet. Still, this is something you should look out for....

On our final episode of 2021, we make predictions for legal marketing in 2022, from the metaverse and its potential influence on law firm client experiences, as well as our thoughts on what's worth experimenting with and what isn't. Grace and Liel explore how in a data-less world, influencer marketing matters and how you can continue to produce leads online for your legal practice in such a scenar...

IGrace and Liel meet at the CEO Lawyer Summit in last week's episode, a fairly new summit with a fresh take on legal conferencing. And in this week's conversation, we explore how we experienced our first time attending this event. Ali Awad first started exploring this topic back in 2011 when he realized that his personality type was not well suited for being a good lawyer. He says that from there...

As we approach the end of 2022, we start wondering what changes and innovations are ahead of us, and this week our conversation explores announced and confirmed Google My Business updates. We mix that out with predictions on how the local pack will continue evolving next year. This week we are also attending the CEO Lawyer Summit, one of the newest legal conferences to become popular that promises...

The year 2021 has witnessed the rise of new Mass Torts, the consolidation of existing ones, and a slow and silent fade of others (hmm, RoundUp). As we enter the final stretch of 2021, two new torts are breaking out, and we cover everything we know about them in this week's episode. One of them is infant formula, with the potential to have affected tens of thousands of infants all across the countr...

It's Cyber Monday. We're officially in the last stretch of the year. And as you start planning for the next year, today is an excellent opportunity to get bargains on software that can power your law firm to reach the next level and only pay for a fraction of the price. This week's conversation looks at what "the great resignation" represents for law firms needing to fill positions and what proact...

Wouldn't it be great if you could have an advantage in your marketing efforts over all your law firm competitors in the market? But what would be even better is if you could influence your prospective clients to want to hire you fast. In this week's episode we are joined by  Dr. Ron Eccles  to tell us the secret to creating an “Unfair Marketing Advantage” for your law firm. Dr. Ron begin...

Many people want to be known as the greatest at anything, especially when it implies more and better clients. While many attorneys rely on accolades and accreditations to demonstrate their expertise, others frame themselves as authorities by behaving like one. In today's episode,  Elise Holtzman , a former practicing attorney and executive coach who founded The Lawyer's Edge, discussed how at...

Fall is conference season for the legal industry, and this year it has been no exception. Conferences that have always had their events on the exact dates and places were back. Some new conferences emerged, like the Trial Lawyer University, which took place at the Mandalay Bay in Las Vegas at the end of October. Other well-established ones like Great Legal Marketing’s Heros and Icons were back as...

At this point, you already know that third-party data is going away; as a matter of fact, it has already started to disappear. Privacy is at the center of the shift that search engines are implementing due to an increased demand from users to protect their personal information. But will users be willing to let go of search ads in favor of more privacy? How about paying $5 a month not having to see...

Have you ever reached the end of your Facebook, Twitter, or Instagram timeline? You probably have never thought about it, but the answer is no; it’s infinite since these platforms will continue populating your feed with new posts for as long as you are willing to scroll. The news here is that Google has been paying attention. In this week’s conversation, Grace and Liel explore how Google’s recentl...

Two events, one topic, over three hundred first-time attendees, hundreds of vendors, and a few Mass Torts stealing the show. Welcome to our recap episode of 2021 Fall Mass Tort Conferences. Grace and Liel review two back-to-back conferences with one thinking in common: Mass Torts. Grace shares her experience attending for the first time  Women in Mass , an event held in Aspen, Colorado, gathe...

In this week's episode, we are joined by a former lawyer, now turned podcast master, and strategic relationship builder expert to discuss why law firms need to update their lead generation strategy. John Corcoran joins Liel for a conversation on using podcasts as a tool to expand and strengthen your network as a way of improving the quality of the leads you are generating, increase brand awareness...

Grace and Liel meet in Washington DC at the 2021 PILMMA Super Summit and, on the third day of the event, record a conversation sharing their thoughts on the event. From the talks and presentations that made the most impact on them to the ones they gave themselves and what happened inside the exhibitor hall. So whether you were live streaming, or missed the event, this episode will get you almost u...

Contact IO is a conference held once a year in Denver, where marketers, call center operators, entrepreneurs, and technology leaders come together to discuss and explore the latest in telecommunications tech. This year the Contact IO took place the second week of September, and Grace was there. Grace shares everything with us, from the conference experience, set-up, and exhibitor hall organization...

Your law firm's success depends on the number of prospective clients you attract, and the journey of converting prospects into clients starts with your intake; get it wrong, and there goes your law firm. Nick Werker  from Answering Legal joins us for a conversation that explores the difference between having a sound telephone system against a bulletproof intake process that keeps your quality...

You are probably are familiar with the saying "always be closing" but have you ever heard "always be hiring"? No? Well, get used to it, as it is the way forward if you want to stand a chance in winning the war on talent. This week Alay Yajnik from Law Firm Success Group joins us for a conversation that explores why law firms struggle to hire and, most notably, what they can do about it, even when...