Imperfect Marketing

Send us Fan Mail In this episode of Imperfect Marketing , I’m pulling back the curtain on how I’ve actually been using AI in my day-to-day marketing work—beyond the hype, beyond the shiny tools. I share what’s in my current tech stack, what didn’t live up to expectations, and what genuinely made me more efficient (and what didn’t).  If you’ve ever felt overwhelmed by the constant stream of new AI...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Jonny Holsten of BridgeSelling to unpack why sales gets such a bad reputation—and how to fix it. We dive into what actually works in modern sales conversations (hint: it’s not scripts or pressure). Jonny shares his journey from marketing into sales strategy and how that shift led to his book Fix Your Broken Sales Calls . Tog...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Stephanie Sylvestre, founder of Avatar Buddy, to explore how AI is reshaping the way businesses operate—and why human skills matter more than ever. Stephanie shares her fascinating journey from corporate IT leadership to building an AI-powered company, along with the lessons she’s learned along the way (including a few hard-...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Patrick Van Der Burght , a Cialdini Certified Trainer and expert in ethical persuasion. We explore how understanding the psychology of decision-making can transform the way we approach marketing, sales, and communication. Patrick shares how discovering the science behind persuasion helped him move from struggling sales resul...

Send us Fan Mail In this episode of Imperfect Marketing, Kendra talks about the growing misuse of AI in marketing and why relying on it too heavily can actually damage your credibility and connection with your audience. While AI can be a powerful tool, Kendra explains why it should support your ideas—not replace your thinking, voice, or experiences.  Drawing from real examples with clients and her...

Send us Fan Mail In this episode of Imperfect Marketing , Kendra Corman sits down with SEO expert Kyle Bailey to explore how artificial intelligence is changing the search landscape—and what businesses should really focus on to stay visible online. Kyle shares his journey from growing up around construction trades to building an SEO agency focused on helping home service businesses succeed online....

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Kay Miller — sales expert, author of Uncopyable Sales Secrets , and co-creator of the “Be Uncopyable” movement. Kay shares how businesses can stop blending in and start standing out by identifying their ideal customer — or as she calls it, their “moose.” From her early days in male-dominated sales industries to building a br...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Rob Genovesi to unpack what branding really means — and why most entrepreneurs are getting it wrong. Rob shares his journey from corporate creative director to brand strategist, including the pivotal moment that transformed his business (and his identity). After years of layoffs and playing it “corporate safe,” Rob discovere...

Send us Fan Mail In this episode of Imperfect Marketing , I break down how writing a short, imperfect book became one of the most powerful credibility and lead-generation tools in my business—without aggressive promotion or chasing speaking gigs. I share the real story behind my book Mastering AI and Communications and how it quietly opened doors to speaking, training, and workshop opportunities I...

Send us Fan Mail In this episode of Imperfect Marketing , I’m joined by Michele DeFilippo , founder of 1106 Design and a publishing industry veteran with more than 50 years of experience. We dive into the realities of book publishing—what most people get wrong, what actually matters, and how a well-done book can completely transform your business. From traditional publishing to self-publishing and...

Send us Fan Mail In this episode of Imperfect Marketing , I’m joined by Ed Troxell , visibility strategist and organic marketing expert, for a real, practical conversation about showing up online—without overwhelm, perfectionism, or burning yourself out. Ed shares his unexpected journey from stage fright (yes, literal panic attacks) to becoming a trusted guide for business owners who want to incre...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Virginia Elder, podcast strategist and founder of a podcasting-for-business agency. We talk about how podcasting builds trust, drives leads, and becomes a powerful growth tool—without chasing perfection. We cover: Why Imperfection Builds Trust How over-editing hurts connection Why pauses, breaths, and authenticity matter The...

Send us Fan Mail In this episode, Kendra Corman shares a powerful classroom story that turned into a real-world lesson on integrated marketing communications. What started as a nonprofit fundraising case study became a master class—taught by her students—on how marketing channels work best when they work together . Kendra walks through how three student teams tackled a struggling nonprofit gala an...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about healthy business spending —and how investing in the right places can actually improve your profitability (instead of living in “cut back” mode forever). Danielle shares her journey from hairstylist to corporate accounting to building Kickstart Accounting, and br...

Send us Fan Mail In this episode of Imperfect Marketing , host Kendra Corman sits down with Audrey “Tech Diva” Wiggins—an early tech adopter with deep marketing instincts—to talk about how entrepreneurs can use technology without losing the human touch.  Audrey shares how her love of innovation started long before today’s tools, and how business owners can stay focused, credible, and authentic whi...

Send us Fan Mail Work Slop: Why AI Shortcuts Are Costing Teams More Than They Save Ever get an email, doc, or deck from someone and instantly think, “This is… not it”? In this episode, we’re digging into the rise of work slop —the vague, messy, low-quality output that shows up when AI is used as a replacement for thinking instead of a tool for support. Kendra sits down with Sue Justice, founder of...

Send us Fan Mail In this New Year’s episode, Kendra Corman gets candid about why she’s heading into 2026 tired, excited… and fiercely committed to one word: no . After a 2025 defined by “forge” (building, growing, expanding), a family crisis and an overload of opportunities forced her to re-evaluate sustainability, boundaries, and what it really takes to preserve creative focus. Kendra shares the...

Send us Fan Mail Why Vanity Metrics Are So Tempting Clicks, impressions, and giant top-line numbers feel good—and they’re easy to measure. Anthony explains that brands and agencies often lean on these because they make progress look “sexy” in a deck, even when they don’t connect to business outcomes. The Metrics That Actually Matter Kendra presses on what marketers should track instead. Anthony br...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Aurora Winter—media coach, author, and neuroscience-driven marketing expert—to explore how the brain actually processes messages and why that matters for selling, storytelling, and authority-building. Aurora shares how a neuroscience-focused MBA in Italy shaped her work helping entrepreneurs craft clear, compelling messages...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Joshua Thompson , a local SEO specialist with more than a decade of experience helping businesses show up where it matters most: in Google’s local search results and Google Maps. We dive deep into why local SEO is evolving faster than ever, how AI is changing search behaviors, and what businesses should actually focus on ins...

Send us Fan Mail In this episode of Imperfect Marketing , host Kendra Corman dives into a common challenge many businesses face—getting people to actually register for events. From galas to webinars, it’s easy to assume that a few social posts will do the trick. But as Kendra reveals, likes don’t equal registrations, and engagement doesn’t always lead to action. She shares a real-life client story...

Send us Fan Mail In this episode of Imperfect Marketing , host Kendra Corman sits down with Dr. Christiane Schroeter — marketing professor, wellness advocate, and TEDx speaker — to explore how intentional, bite-sized actions can help entrepreneurs and professionals create lasting change without burnout. Dr. Schroeter shares her journey from a fascination with advertising in Germany to teaching mar...

Send us Fan Mail In this episode of Imperfect Marketing , host Kendra Corman sits down with Nathalie Doremieux , co-founder of a family-run tech and e-learning business, to discuss how artificial intelligence can help accelerate business results and amplify impact—without losing the human touch. Nathalie shares her 20-year entrepreneurial journey from Silicon Valley software engineer to e-learning...

Send us Fan Mail In this episode of Imperfect Marketing , host Kendra Corman sits down with Amir Elion , founder of Think Big Leaders and a global expert on innovation and AI strategy . Together, they unpack how artificial intelligence is transforming innovation, marketing, and the way businesses think about creativity and efficiency. Amir shares his journey from leading innovation initiatives at...

Send us Fan Mail In this episode of Imperfect Marketing , host Kendra Corman tackles one of her biggest marketing pet peeves — believing that artificial intelligence can replace truly knowing your audience. With AI tools like ChatGPT, Claude, and Gemini becoming everyday marketing helpers, many professionals are skipping the fundamentals of understanding their customers. Kendra explains why that s...