If You Market

What do you do to make sure leads don't fall through the cracks? This week on the If You Market podcast we talk with Pieter K de Villiers about the importance of having automated processes to assure once a lead is generated it is properly handled through to the sale.  Pieter is a small business systems & automation expert and the co-founder and CEO of Macanta software where he works with business...

This week on the If You Market podcast we talk with Dan McGaw about using MarTech to help grow your business. We talk about what to avoid, what you really need, what we have to look forward to in MarTech, and much more.  Dan is a MarTech expert, CXL instructor, award-winning entrepreneur, speaker, CEO of analytics and marketing technology consultancy McGaw.io, and a United States Ambassador of Ent...

How much marketing is too much marketing? This week on the If You Market podcast we talk with Jeff Pedowitz about the importance of experimenting in your marketing and how turning off some of your marketing from time to time can be good.  Jeff, is the author of “F The Funnel: A New Way To Engage Customers & Grow Revenue, and President/CEO of The Pedowitz Group, and He hosts a weekly podcast, CMO I...

We're great at entrepreneurship in America, right? This week on the If You Market podcast we talk with Elizabeth MacBride and Seth Lavine about their new book "The New Builders: Face to Face With the True Future of Builders". We talk about the problems entrepreneurs face today, the infatuation with unicorns vs small business, who the modern entrepreneurs are, and it gets a little controversial.  E...

Is your company on Instagram? This week on the If You Market podcast we talk with Neil Patel about Instagram for B2B Marketing. Neil believes Instagram is currently undervalued as a paid platform and can give great reach with it's live streaming. We take you all the way from my non existent knowledge of Instagram to Neil's expertise. Neil Patel is is a New York Times bestselling author, recognized...

How much time a week do you spend on social media for business? This week on the If You Market podcast we talk with Meg Atteberry about reevaluating your business relationship with social media (quitting social). What do you get from social, maybe it's now for everyone?  Meg is a full-time content writer and SEO queen at Copywriting with Fox. Her mission is to help women stop hustling on socials a...

What's the most fun you've ever had at a business event? From wine tasting and succulent maintenance to drag queen bingo and drunk yoga, this week on the If You Market podcast we talk with Jonathan Conelias about pulling off awesome micro events and how it can be a big win for your company.   Jon Conelias is the CEO of ReElivate. Jon has been a CFO and Operator for the past 15 years of marketplace...

What MarTechs actually make your job easier? This week on the If You Market podcast we talk with David Campbell about the maturing of MarTech and how it's actually starting to simplify marketers jobs instead of just giving more platforms to learn and toil with. David believes the core of MarTech is consolidating but the peripheral MarTech is all integrating and AI is being used everywhere for real...

Does your company have an effective lead party? This week on the If You Market podcast we talk with Ziv Raviv about the funnel and why it is a bad metaphor for your Marketing, Sales, and business process in general. Ziv provides an alternative way of looking at the process from initial marketing to client management that provides more guidance than a funnel and helps to create effective processes...

How to you use Social Media when launching something new? This week on the If You Market podcast we talk with Sherane Chen about launching a product (or company) on social media. In possibly one of the most 'take away' packed episodes we've ever had Sherane takes us through all the key foundational element to consider when launching on social. This episode is both not what you expected and everyth...

Does "Ethics" ever come up in your marketing meetings?   Marketing departments either can't afford to think about ethics, or can't afford not to. This week on the If You Market podcast we talk with Cristina DiGiacomo about Ethics in Marketing. Cancel Culture, Purpose-Washing, Simon Sinek, Dan Price, PR, Means Justifying Ends, Judgement, and more.  They call her the “Notorious CDG”. Cristina DiGiac...

How much of your personal data do you still own?   This week on the If You Market podcast we talk with Jory Des Jardins about data privacy, Big Tech, Cambridge Analytica, the google cookie sunset, how Bill Gates can fix social media, and the potential of 0 party data. Jory is the CMO at the @ Company where they work to put control of online data into the hands of the people. She’s also a VC in Res...

How do you get from snowflake to avalanche?   This week on the If You Market podcast we talk with Mark Schaefer about his new book Cumulative Advantage and how to build momentum when your a small struggling business.  From idea, to action, to social proof and success. Mark Schaefer is the executive director of Schaefer Marketing Solutions and COO for B Squared Media. He is the author of several be...

This week on the If You Market podcast we talk with John Vuong about how his company builds relationships to win more business and how SMBs can do the same.   John Vuong is the owner and founder of Local SEO Search, a boutique agency from Toronto, Canada. He helps small and medium-sized businesses rank on Google and dominate their local market.  Learn more about your ad choices. Visit megaphone.fm...

What's stopping you from living where you vacation? This week on the If You Market podcast we talk with Emily Bron about the newfound freedom of movement for many people who can suddenly work remotely, from any city, any country they want.  People used to move for their work, now you can move for your life.   After years of living and working in 4 different countries on 3 continents, 3 immigration...

This week on the If You Market podcast we talk with Dr. Yoram Solomon about Trust. One of the most underrated parts of marketing and what makes or breaks you brand. Yoram gives some insight into how trust works and how to make sure you have it. He also provides the most honest acronym you've ever heard.  Dr. Yoram Solomon is a TRUST researcher, keynote speaker, and the author of The Book of Trust,...

This week on the If You Market podcast we talk with Christian Banach about how agencies can consistently close big deals and stay off the Revenue Rollercoaster. We cover their PROPEL system for consistent and effective prospecting, did I mention consistent? Christian Banach (Ba-Knock) helps agencies get off the revenue rollercoaster and land 6- and 7-figure opportunities predictably. Over the last...

This week on the If You Market podcast we talk with Sean Campbell about the specific challenges and techniques for successfully Marketing a Professional Service Company. What makes Professional services different, the social mistake, and the 'Age of narrow'. Sean is the CEO of Cascade Insights where he mentors companies on how to seize opportunities in the B2B technology sector. Learn more about y...

This week on the If You Market podcast we talk with Ross Kimbarovsky about optimizing your landing pages.  Ross Gives his 15 insights for effective landing pages.  Ross Kimbarovsky has founded multiple companies, Including Crowdspring where he is the CEO, and wears shorts to work. Crowdspring is a marketplace where more than 220,000 experienced freelancers help agencies, small businesses, entrepre...

This week on the If You Market podcast we talk with Brandon Leibowitz about how to get the Google Featured Snippet with your SEO. We also dig into the importance of H1 & H2 tags on your site, getting the Google FAQ, and we interrogate Brandon until he cracks and gives up some SEO secrets. Brandon is an SEO realist and has been helping small to medium-sized businesses get more traffic to their webs...

This week on the If You Market podcast we talk with Daniel Burstein about lead conversion and the important of consistency. We go through the MECLABS heuristic (equation) for conversion in detail and end up bleeping more out than in any episode ever.  Daniel is the Senior Director of Content & Marketing at MarketingSherpa and MECLABS institute. He is also a speaker and moderator at live events and...

This week on the If You Market podcast we talk with David Meltzer about his mission to empower over a Billion people to be happy. We also talk a little Jerry Maguire, purpose marketing, marketing segmentation, and Dr. Pimple Popper. David is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh (“Lee”) Steinberg Sports & Entertainment agency, which was the inspirati...

This week on the If You Market podcast we talk with Scott Carson about Having a Marketing First Mindset. Scott believes you only have a product and a company if you can market it, and if you can market something effectively that alone can be a company. He’s known as Scott Carson the note guy, he’s an investor, entrepreneur, marketer and podcast host. Learn more about your ad choices. Visit megapho...

This week on the If You Market podcast we talk with Per Sjofors (not a typo, 'Pair Showforse') about Pricing and the 4 P's of Marketing; Product, Place, Promotion, and Price. Per shares his insights for pricing adjustments that can immediately increase marketing success. Prior to Sjofors & Partners, Per had more than 25 years of executive management experience where he gained an appreciation for t...

This week on the If You Market podcast...we talk with Keith Bailey about how to prevent unintentional audience abuse....with effective storytelling.... in presentations, emails, social posts,... everywhere you market.  Keith is the founder of Articulated Intelligence where he help prevent business professionals from committing unintentional audience abuse by enhancing a personal brands ability to...