i-Dentity

The e-girl is one of the most pervasive internet subcultures we have today. But the e-girl didn’t appear out of nowhere - her origins lie in aesthetic styles which emerged during third wave feminism in the US. From the Riot Grrrls, to skater style, through to indie rock, soft grunge and emo, the e-girl is an aesthetic amalgamation of subcultures from the relatively recent past. In particular, the...

Even if it doesn’t always get the credit it deserves, the influence of Dancehall can be felt throughout the entirety of mainstream pop culture today. The sound percolates through Rihanna, Justin Bieber, Drake, and even the Yorkshire-born Ed Sheeran’s Shape of You . Female musicians are dressing like ‘90s Dancehall Queens - Beyonce’s Nusi Quero look on the cover of RENAISSANCE wouldn’t have looked...

Hailing from London’s East End, grime is a genre that exploded into the cultural mainframe in 2014 with Skepta and JME’s That’s Not Me . Speaking to both the cultural moment - with the rise of social media apps like Instagram beginning to distort reality - as well as Skepta’s experience in the music industry, it marked grime’s first spotlight as a genre of international significance. But it was we...