Higher Ed Pulse

Why should your "About" page read more like a business card? How could a poor user experience on your website hurt your Google search results rankings? And with schools looking to adopt text messaging as a new form of prospective student communication, what are the majors do's and don't to be aware of? Find out on this week's edition of SecondLook. Did you know? SecondLook by Enrollify is moving s...

Should enrollment management teams operate like OPMs? Why does every college press release sound the same? Is there a correlation between “joyful” copy on a landing page and an increase in new leads? Find out the answers to these questions and more on this week’s episode of Fanatical Fridays with Mickey Baines. Our goal each week is to discuss the traits, strategies, and tactics that separate the...

Over the past several weeks, a number of colleges, universities, and higher education market research firms, have published their results from recent surveys on how college students are faring in these unprecedented times.  Surveys from Niche, Georgetown University, the Higher Education Data Sharing (HEDS) Consortium, Simpson Scarborough (and a plethora of others), were conducted to garner insight...

What did Kira Talent's survey of over 250 admissions teams reveal about enrollment marketers' largest concerns? Outside of online learning and affording tuition, how are Virginia's college students fairing amid COVID-19? And how can you utilize Facebook Shops to create a digital resource "storefront" for prospective student? Tune in to SecondLook to find out! - - - - Connect With Our Host: Mallory...