Go Berserk With Email

In today's episode, discover how Troy harnesses his unique background—from nuclear engineering to email software development—to teach vital lessons on trend analysis and innovation.  Learn why following the pack isn't always the path to success and how you can strategically position your business for optimal growth. Tune in for a mix of entertainment and practical advice that could redefine how yo...

In this episode, Troy Broussard talks about how to better engage people who seem indifferent.  Troy explains the benefits of using alliteration in your emails to make them more memorable. He also offers practical advice on what to do if your emails aren't engaging your audience. Expect a direct discussion with useful tips on how to improve your email marketing strategies in today's episode. Tune i...

In today's episode, Troy Broussard shares an interesting story from his world of email software development.  Troy explains a funny situation where he was outsmarted by his own email marketing tool. He'll take us through what happened when he tried to delete certain contacts and found that his system wouldn't let him—because of a smart feature he had built himself called 'protective tags.' These t...

Hey listeners! Ready to give your email list a good cleanup? In this episode, Troy is all about helping you clean out those sneaky spam traps and unwanted bots that are hiding in your contacts.  You'll find out why it's super important to filter out the bad emails, and how doing this can actually make your email campaigns work better for you. Plus, we'll answer some big questions, like how often y...

Today, we're going to crack the code on using email archives to keep your content alive and kicking long after you hit send. It's like giving your emails a second life where they can keep working for you. We'll also check out how Berserker Mail teams up with Learnistic, so you can send out fresh material to your fans straight to their phones. Imagine sending your latest audio or video to your foll...

In this episode, Troy Broussard explores the infectious disease of featuritis that plagues the software development industry.  He explains why Berserker Mail doesn't simply list feature comparisons with other platforms, and how they approach useful features with a practical mindset. Troy discusses the complexities of split testing and unveils the unique and scientific approach Berserker Mail offer...

In today's episode, you'll uncover the untold truth about preview text in email marketing with host Troy Broussard.  Gain exclusive insights into the evolution of preview text, its potential impact on audience trust, and the controversial stance on its necessity in email creation. Find out why Troy questions the effectiveness of this widely adopted practice and how it could impact your email campa...

In this episode of Go Berserk with Email, Troy Broussard discusses the concept of "the one metric that matters" and its immense impact on business growth. He emphasizes the importance of focusing on a single, personalized metric that drives the most growth for your business.  Through examples from his own experience and that of successful companies like Dropbox, Troy illustrates how to identify an...

Get ready to shake up your approach to business metrics with Troy Broussard on this episode of Go Berserk with Email. Troy challenges the traditional obsession with complicated dashboards and introduces a straightforward approach to measuring business success.  Discover the power of just two key metrics that can revolutionize your understanding of your business's value and time management. Join Tr...

In this episode, Troy shares his unique insights on entrepreneurship and the dangers of relying solely on checklists. He explains the importance of thinking deeply, staying curious, and being open to new ideas.  Using real-life stories and examples from different areas, Troy encourages listeners to approach learning with a fresh perspective.  If you're interested in learning how to navigate the wo...

In this episode, Troy Broussard introduces a new perspective on the 80/20 principle, now known as the "95/5" approach. He explains the impact of technology's personalized algorithms on decision-making and how it has changed the way businesses operate.  With relatable examples, Troy demonstrates how focusing on the most impactful tasks can lead to better efficiency and success. Get ready to explore...

In today's episode, Troy shares intriguing insights and anecdotes from the early days of marketing and tech, providing a unique perspective on AI.  This episode promises to be an enlightening journey challenging popular beliefs about AI and leaving you with a fresh understanding of its impact on email marketing. Tune in now.  Show Highlights: Discover why the top article marketing sites failed. [0...

In this episode, Troy and JR discuss the benefits of emailing your list every day.  Discover how daily emails can help you become a better writer, gain valuable feedback, and build stronger relationships with your audience.  Get ready to learn, be inspired, and take your email marketing to the next level. Tune in now! Show Highlights: Understand the rationale behind emailing daily. [01:09] Say goo...

Get ready to supercharge your email marketing game with the latest episode of Go Berserk With Email. Troy Broussard spills the beans on hidden gems within Berserker Mail that could revolutionize the way you connect with your audience.  From sending individual emails to customizing your contact list, Troy's got tips that'll make your campaigns stand out from the crowd. Learn how to define favorite...

In today's episode, Troy explores the power of suffering and the essential role it plays in achieving growth and mastery.  Through captivating real-life examples and thought-provoking insights, Troy challenges conventional views on discomfort and offers actionable advice for driving meaningful change.  Don't miss this conversation that will inspire you to embrace iteration and propel your personal...

Get ready to go berserk with email as Troy Broussard and JR Rivera take you on a journey through the world of entrepreneurship in this latest podcast episode.  Uncover the truth about shortcuts, the power of purpose, and the game-changing impact of constant iteration. Join the conversation as Troy shares his secrets to success, from staying curious and embracing change to finding clarity and unlea...

In this episode, Troy unleashes his insights on the future of email, unveiling the seismic shifts and futuristic trends set to revolutionize your email marketing strategies.  From discussions on trusted sources and verified addresses to the potential impact of stricter regulations, prepare to unravel the secrets behind effective communication in the digital age.  Tune in and get ready to go berser...

In today's episode, you will get the low down on email metrics (and the misconceptions surrounding them). Join us as Troy shares his insights on why reducing email effectiveness to a scientific formula is simply not possible.  We'll explore the unquantifiable aspects that have a greater impact on sales and business success, such as building relationships and creating trust with your audience. Troy...

In today's episode, we discuss the top three best practices that will revolutionize your approach to email marketing.  Troy shares his wealth of knowledge and expertise gained from years of consulting in marketing automation and email. Get ready to discover the power of consistency, the importance of thinking long-term, and the secrets to captivating your audience with daily emails.  So buckle up,...

Do you feel like your current email software is outdated and leaving you frustrated? In this episode, Troy dives deep into the dark secrets of the industry.  Unfortunately most email platforms have lost their way.  Discover why Troy and his business partner, Ben Settle, decided to create a platform that truly serves the needs of marketers, unlike the profit-driven competitors.  Troy spills insider...

In this episode, Troy exposes the harsh truth behind social media platforms and why they should never be considered as your primary business foundation. Whether it's Facebook, TikTok, or even podcasting, they reveal how these platforms are just that—a platform!  Troy shares his strategy for leveraging these platforms effectively while keeping your email list as the ultimate driver of your success....

In this episode, Troy reveals the ultimate secret to increasing your influence and making more sales.  Discover the power of daily consistent frequency when it comes to email marketing and how it can change your life.  Find out why email mastery is the key to success and why thousands of iterations are necessary for true expertise.  Are you ready to revolutionize your email game?  Stay tuned for a...

Former Navy nuclear engineer-turned-email automation specialist Troy Broussard started to feel like he was in the movie Groundhog's Day… He could teach email marketing best practices to a company one day, then wake up the next morning and teach the same material. The consulting money was good, but the problems were always the same… And he had to teach them over and over (even multiple times to the...

Most companies treat customer service like a necessary evil, and it shows. They staff their help department offshore. With people who use fake names, can barely speak your language, and give canned responses to your problems. Or the support team is so restricted in what they can say you feel like you're chatting with a robot. And sometimes you are! Why should you have to type "human" over and over...

You've used all the different email marketing software. And they're so convoluted! They make you pay for features you don't even want (and never use). And at the snap of a finger they can ban you, robbing you of your livelihood. It's all so ridiculous you wonder: "Do the people who made this even send emails?!" Nuclear engineer turned email software developer Troy Broussard wondered the same thing...