Gen C

This week, we’re on the road in Miami to discuss trends we’re seeing at Miami Art Week and dropping some alpha on how brands can effectively reach the crypto and Web3 audience with IRL events and activations. At Miami Art Week, we saw people being brought together to celebrate art and culture with even more traditional brands leaning into Web3. Avery and Sam break down their on-the-ground observat...

After ushering Nike into the digital era, CMO Ricky Engelberg discusses how he’s helping both businesses and creators understand the importance of community, innovation and brand management in his current role at Vista. On this week’s podcast, Sam and Avery touch on the latest news in Web3, from JPMorgan registering a trademark for cryptocurrency wallets to Coachella’s lifetime NFTs stuck on FTX....

Consumer investor and founder of the consumer Web3 fund, Double Down, Magdalena “Mags” Kala joins Sam and Avery as the first guest of the "Gen C" podcast. After spending years at Bain and as a consultant, Mags has a unique perspective on the power of consumer Web3 opportunities. Listen as she shares insights on what it means to be a consumer-centric investor and how she thinks about consumer psych...

Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting...