Future Commerce

For our 4th episode of Step by Step Season 8, we’re covering how you can take your brand from having an eCommerce project mindset to a program mindset. Jon Reily from bounteous is here to chat about the difficult parts of shifting mindsets, how we're rewriting the rules, and more! Tune in now! A North Star or a South Star? Currently, a lot of brands are struggling with how to move from having an e...

Want to get more from this season of Step by Step? Download our free accompanying guide .  Personalizing Your Data Tools All the uncertainty around the economy, inflation, and interest rates is affecting decision making and freezing the market. “Redeploy budgets and focus on getting more out of the existing database of customers you have. Ensure that their journeys support what they're trying to a...

Want to get more from this season of Step by Step? Download our free accompanying guide . A Blendification of Brands State and local governments have continued to rely on sales tax as it is one of the three pillars that governments rely on for income. Retail invoices have a lot of key components because SKU, price, and tax all have to be correct. Recently, Michael is witnessing more retailers dema...

Welcome to Season 8 of Step by Step. This season we’re partnering with fabric to discuss how brands can stand out from the crowd by investing in an experiential design. Tune in every day this week to hear from experts on how to unlock your eCommerce growth. Listen now! Is experience worth investing in? Ryan Bartley is the Founder of Fabric, a leading modular and headless enterprise commerce platfo...

Joining the show today is Karin Dillie, coming to talk about Recurate’s newest report, all things resale, from Gen Z to Boomers, omnichannel, and more! Tune in now!  Reclaiming Resale Recurate started as a way for brands to reclaim resale Recurate has recently released a new piece of research called the Recurate Resale Report , they wanted to dig in and find the data on what is happening in resale...

In this episode, we dive into some of the best moments of the last year and a half of Future Commerce as it pertains to Web3. Tune in now! Giving Consumers Control Over Their Identity  “Like everything else with new technology, the technology's awesome, but until you find creative people to use it in really interesting ways, it doesn't do a whole lot.” – Michael Janiak Mags is someone who is think...

Vibe Shift, Say What? Brian is live from Etail East, covering what’s going on, how it went, and how far conference season has come since last year. We’re not talking about data anymore… we’re talking about vibes. We talk about them in The Senses , but the vibe shift is different for everything. “The funniest thing about this idea of vibe shift is that everyone is having a really hard time defining...

“Digital is gaining the experiences we’ve had all along IRL” — today we sit down with Seyi Taylor to chat about the online experiences we take for granted, the actual capabilities of web3, and how commerce gives us emotional resonance. Tune in now! “Third-Party Cookies Be Damned” The ability to have control is attractive to brands, and that's one thing web3-based loyalty platforms provide, which c...

Today, Philip and Brian welcome back Kendall Dickieson to chat about the creator economy, how TikTok is changing the way for brands, digital pruning, and how creation affects community. Tune in now!  Balancing the Why  The Creator economy has begun to shift the DTC space and change the landscape, but there is still proof in the pudding. “Platforms like TikTok have exposed the true analytics for th...

We live in a world that doesn’t work all the way. Is the amount of automation and machine learning and AI and even robotics that we're implementing in the world, displacing people's jobs and having a human impact? Show Notes “It's creating some dynamics where a much smaller number of people can drive outcomes with a much larger number of dollars. If we're not really effective at promoting financia...

In this episode, we call into question some of the factors that have led to the decline of DTC and how pent-up frustration with products that cost more without delivering on their promise will soon be a vestige of a bygone era. Listen now!  Revisiting DTC Groupthink and Brand Criticism “The Uncorkening” is a latent criticism that was stymied by the loudest voices in an ecosystem who didn’t feel th...

Phillip and Brian sit down to chat about GROW NY, YouTube Shopping, Instagram Local, and all the things in between. Listen now! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from the Visions Summit in West Palm Beach, FL, the conversation in this episode is around what we call Brand Romanticism. We’ve seen such an amazing proliferation of brand. There's more choice than ever before. Some say that brands are our canvas and the products are these new pieces of art that are being brought to the world. Are brands artists and our products their canvas? Show Notes Are...

What makes people happy? Are brands capable of instilling happiness? In today's episode, we go live to the Visions Summit in West Palm Beach, Florida, to engage in a frank conversation about what motivates a consumer, and what power we truly have in fulfilling their needs and desires. Listen now. Show Notes Are we able to make customers happy? Is that our job? Brands may have given themselves a ro...

Joining the show today is Brandon Martinez, Founder of SNKRHUD. We discuss the dynamic of digital goods and NFTs during a downturn in the market, and how physical events and identities are becoming the norm in what was once thought to be an anonymous and online-only fandom. Listen now! The End of the Good Times “Hype alone isn’t enough to build an enduring brand or community.” There has to be a no...

How did we get here?  The story of how Visions the content property was born, and what the intent is behind it. Our goal is to broaden the conversation to art, philosophy, spirituality, and culture — and from those vantage-points, begin to understand their effects on Commerce. “Most eCom content focuses on the how or the what. We wanted to zero in on the ‘why’ a consumer thinks or behaves the way...

Today founder of Checkout Promotions, Gil Greenberg, is joining the show. We recap Shopify Editions, the transformation of the Shop App, the overcrowding of the developer ecosystem, and  how to thrive as an app developer in eCom. Listen now! Like Never Before “​​You're starting to see a lot of developers that actually want to run businesses for their apps and employing fundamentals to do so.”-Gil...

Keeping up with the Jonses isn’t just for your neighbors next door, it’s everywhere in eCommerce businesses. Companies buy software based on what they see others in their industry purchasing. Formal RFP processes create a lengthy and expensive buying process, so eCommerce companies are more open today than ever before to the idea of composable commerce. In Episode 5 of Decoded, Phillip & Boris dis...

TikTok creator Neil Shankar joins the show today to chat about the algorithm, how brands are playing the game, power stances in commerce, and our recent Visions 2022 report. Listen now! Playing the Game Neil Shankar is a TikTok content creator, producing content on what's new with consumer brands “Getting the algorithm to like you is sometimes about playing the game of TikTok, for instance, speaki...

The $100 Pumpkin Brian believes that no matter if there's an economic downturn, people will always make room for food and beverage in their budget, “People don't want to come down on food and bev, they'll forgo other things.” Smaller stores like Erewhon might not face challenges in the downturn due to the loyalty of those going after food and bev, but Whole Foods which is not up-market, might take...

High Complexity, Low Commodity Online experiences have become more commoditized over time; low and no-code platforms have displaced the need for a “developer,” and instead require feature configurations and tweaks Software development thrives where experiences have high complexity. High complexity often means that there are no de facto “standards” or best practices that need to be employed. This r...

What if everyone is sick of drinking champagne?  Retail media is a direct channel to the shopper. It’s an attractive audience for brands to reach shoppers, and it's becoming really profitable  Brands are currently using two methods to allocate retail media, which makes it very limited, and its harder to get ahead of trends when using one of the two models Kiri’s proposal for the two methods is to...

You’re Either Alive or Dead Jeremy Cai is the founder of Italic, a leading marketplace that offers the highest quality products at the lowest prices by connecting consumers straight to top manufacturers. People are continuing to buy more online than ever before, and Jeremy thinks it will only continue to grow. With the heightened demand for Amazon, brands will continue to seek out online consumers...

Adapting to Customer Behaviors We used to only have one marketplace: Amazon. But social media is becoming a marketplace on its own. The good news: for developers, as we standardize API’s and as more companies go headless, social media commerce platforms won’t feel like something completely new, just another property for brands. The bad news: for product, sales and marketing teams, this shift will...

A Boom to the Creator Economy? Counterfactuals give us a what-if thinking. It’s thinking through scenarios that haven’t happened, but what if they did? They help us analyze our past performance “Counterfactual analysis makes up a lot of like our cause-effect thinking when we're thinking about how to apply a situation in a new context because nothing is ever the same and the pace of change is happe...