From Better Half to Boss Photography Podcast

Send us Fan Mail Have you ever heard photographers talk about outsourcing and you thought you had to make a certain amount of money to hire someone? Or maybe you’ve considered it because you know you need help but you’re not sure what to outsource? If you’re someone who wants to make more money with photography without spending more time on your business, this episode is for you! Joining me in thi...

Send us Fan Mail Oh, content creation. We, photographers, have a love-hate relationship with you. But we know creating content on your blog is so beneficial to growing your business in so many ways. So if you're struggling to come up with content for your photography business, I'm gonna show you how to get your content out there, how to come up with ideas, plus how to get 5 to 10 pieces...

Send us Fan Mail Are your prices too low but you’re not sure if or how to raise them? Are you worried that you might lose bookings when you do? In this episode, you’re going to hear me coach a student inside Marketing School for Photographers who asked, “should I raise my prices and how do I figure out what to charge if I do?”    My answer to this question might not be what you think so I’m excite...

Send us Fan Mail Are you a photographer who's been curious how to use TikTok to get in front of your ideal clients and get booked? In this episode, I’m going to share why now is the perfect time for photographers to get on TikTok for their business AND exactly what types of content I would create if I were starting a photography TikTok from scratch. I’m also sharing how frequently to post if...

Send us Fan Mail I’m willing to bet you’re kind of an info junkie like me. Always listening to podcasts, audio books and watching YouTube tutorials, right? Well in this episode I’m bringing the best of the best info for photographers, who want tactical tips for what’s working NOW in 2022 to bring in photography clients from some of the best marketing minds in the industry. Let’s go! Connect with o...

Send us Fan Mail Are you doing everything you can to get more inquiries for your photography business? If you're looking for ways to get more inquiries in the next 24 hours without discounting your services, there are actually a few easy things you can do TODAY that will help you get more inquiries in 24 hours without discounting! Here are the highlights of this episode! 04:18 – The Problem w...

Send us Fan Mail Does the legal side of business overwhelm you? Are you confident your contract would hold up in court? What would happen to you, your business and your client, if your images were stolen and used without permission? If you don't feel good about the answers to those questions, then this podcast episode is for you. These topics can feel heavy, but my guest today, Rachel Brenke...

Send us Fan Mail Have you ever wished that you could ask an experienced birth photographer for their best tips and tricks? Like just take a quick peek into their business and their work? If so, friend, this episode is for you. Six of our certified birth photographers are sharing their best advice for newer birth photographers, including marketing tips and the technical side of birth photography.  ...

Send us Fan Mail When you get ghosted by an inquiry, what's the first thing that comes to mind?  Offer disounts? Lower your prices? Worst - scrap your business altogether? I SINCERELY HOPE NOT! There are different reasons from a client's end that might've caused ghosting and there are many things that you can also check on your end to prevent this in the future! Tune in to this epis...

Send us Fan Mail If you want to overcome pre-shoot jitters, especially as a brand new birth photographer, this episode is for you! Birth photographer Emily Gipper is going to share how she built confidence as a brand new photographer, how she preps for a birth or session to have a successful shoot, and what she did to book eight paid the births in her very first year in business.   Here are the hi...

Send us Fan Mail Are you a new birth photographer eager to book your first client? There are plenty of ways to find clients and get your business off the ground, even when you’re brand new! In this episode, I’m going to share specific ways to get that first client whether you’ve tried and failed in the past or were too nervous to even start!   Here are the highlights of this episode! 1:07 - The Be...

Send us Fan Mail Are you a brand new birth photographer who's anxious about your first birth photography experience? Friend, you don't need to stress about how to make your experience as smooth and successful as possible! This episode will outline everything you need to get started, from what camera gear to bring to what to charge and how to find backups. So if you’re excited about captu...

Send us Fan Mail A lot of photographers don't realize this, but having a strong support system is key to the long term success of your business. We think a lot about how to get more clients and how to make more money and serve clients well and manage or time… but your mental health is the foundation of all those things. When you need someone to talk who understands you and your business – whe...

Send us Fan Mail When it comes to selling your photography, chances are you're “All-Inclusive” (meaning the client gets all the digital files for one price) or you do In-Person Sales. But did you know there is a system that takes the best from both of these into one? You probably know I use and love IPS, but my guest today Annemie Tonken is sharing her unique way to increase your sales WITHOU...

Send us Fan Mail How do you position your brand as a photographer? There's absolutely nothing wrong with position your brand as something like a big corporation, but in this episode, I want to show you exactly how to run a personal brand, the benefits of doing that, and how operating a personal brand can actually be a huge benefit for your business, help you stand-out from the competition, an...

Send us Fan Mail I remember my first year of photography business like it was yesterday. I made so many mistakes, but of course I also learned a lot. If I could go back and do things differently, here are the five things I would focus on! Get fully booked with a solid marketing system in place!  Register to my  free training to know how to master my 3-Step Marketing Method to Get Full Booked witho...

Send us Fan Mail Are you looking for some creative ways to promote your photography business without being too salesy? In this episode, I'm going to show you three non-salesy ways to easily start promoting your photography business.   Build your client's trust by becoming a Certified Birth Photographer! Get fully booked with a solid marketing system in place!  Register to my  free traini...

Send us Fan Mail Clients don't just book photographers for their price or their work. They also hire photographers based on who they are! And the About Me Page of your website is one of the best venues for your clients to get to know you and for you to let them know how you may help them and why YOU are the best choice! In this episode, you're gonna learn how to write a captivating About...

Send us Fan Mail Let me say this right off the bat - you're gonna love this episode, especially if you're looking to build your email list or if you want to amp it up by learning about the tips Linda shared in this episode. This week, I will be joined by Linda Sidhu, and we'll take you to discover why most lead magnets fail and what to do instead!   Click here to view the show notes...

Send us Fan Mail We love serving you by providing strategies and ideas to hit 10k months with photography. But all of these ideas will not be effective if you don't have the most important thing - the mindset of a 6-figure business owner. In today's episode, we will work on your mindset workshop style in order to make a difference in how to show up for your business! Batch 1 week of cont...

Send us Fan Mail Should you partner with a doula agency? Do you know what Shiny Object Syndrome is and if it is something you need to deal with? What really goes on when a potential client ghost you and what to do to respond? Welcome to another From Better Half to Boss Hot Seat where I share conversations I had with my Marketing School for Photographers students that you would definitely learn fro...

Send us Fan Mail Do you want to stop procrastinating and start making progress in your business, in your marketing and in your studio but don't know how? In this episode, I'm taking you behind-the-scenes to a hot seat with one of my marketing school students. We are talking about how to stay consistent in your marketing so that YOU can stay fully booked with ideal clients. Batch 1 week o...

Send us Fan Mail Pricing something you love doing like photography is challenging. It sometimes raises questions about your skill as a photographer, the financial capacity of your potential clients, and could also make you play the comparison game with your competitors! So in this episode, let’s take a look at 7 biggest pricing mistakes I see photographers making in their business (and honestly I’...

Send us Fan Mail You don't need to give free sessions to build your portfolio. Yes! There is a process where you get paid while getting the photos that you need in your portfolio and also getting the experience that you need for your niche! In this episode, I will be sharing with you all about running a Model Call as well as things my students and I have learned along the way! Make sure you a...

Send us Fan Mail When someone visits your Instagram profile, it only takes them a few seconds to decide whether or not they want to follow you. But what do they want to see to know if you are follow-worthy? What do you need to show them? In this episode, I will be sharing the SOLUTION so you could effectively target your ideal client in social media! Check out the show notes for this episode  here...