FourWeekMBA

Micro-soft, the name Who owns Microsoft? What is the Microsoft pay mix? What are Microsoft Segments? Productivity and business processes Intelligent cloud More personal computing Corporate and other Microsoft revenues breakdown for 2018 How does Microsoft really make money? How Does LinkedIn make money? What is Azure? How the Microsoft cloud service is growing at a fast speed How much money does B...

What drove you to research Shenzhen tech landscape? Is Silicon Valley in trouble now that Shenzhen is becoming a key player in the global digital economy? Will Shenzhen economy become also a key player in the software space? How did Shenzhen rise to the top? Why is it important to understand China in terms of clusters? What companies most represent the rise of Shenzen? Why is it important to under...

For this episode, we have with us  Jeffrey Towson , a keynote speaker on Digital China and Asia tech trends, a business professor at Peking University and author of a great book, which is really a great reading to have a deeper understanding about China, very quickly. The book is called the  One-Hour China Book . Let’s dive into China’s economy and more particularly into China’s digital economy. H...

For this episode, we have with us  Jeffrey Towson , a keynote speaker on Digital China and Asia tech trends, a business professor at Peking University and author of a great book, which is really a great reading to have a deeper understanding about China, very quickly. The book is called the  One-Hour China Book . Let’s dive into China’s economy and more particularly into China’s digital economy. H...

In the last years, I’ve been dissecting business models of any type, and companies of any size. At the same time, I’ve been talking, interviewing, and discussing business model and business model innovation with dozens of entrepreneurs and practitioners. I’ve been doing that for several reasons: To gain a better understanding of businesses around me. As I had the option to gain a Ph. D. on the top...

In this session we explore how the concept of business model evolved over the years. For more go here:  fourweekmba.com/what-is-a-business-model/

Sangeet Paul Choudary is the best selling co-author of Platform Revolution and Platform Scale. Sangeet is also the young global leader at the World Economic Forum and founder at Platform Mission Labs and keynote speaker. What actually drove you to this research into the platform business models? How do you think platform business models have impacted business strategy? What strategic framework can...

In this session of Business Pills offered by FourWeekMBA, we'll look at why it's important to understand the difference between growth tools and network effects, which are often confused.

While positive network effect can help a platform become more and more valuable, thus also help to become more solid. Negative network effects can dilute the value of the platform. That is why in this episode of the Business Pills from FourWeekMBA we'll look at this concept.

In this session, I'm drawing from an interview of FourWeekMBA with Sangeet Paul Choudary, co-author of Platform Revolution and author of Platform Scale to grasp the key differences between linear or pipeline business models and platform business models.

You find the reference to 60 business model patterns here:  fourweekmba.com/business-model-generation/

In this article, I want to focus on drawing a clear line between sales and  marketing . In fact, in some cases,  marketing and sales work together, and they are the same thing. Yet in many other cases, you need to keep in mind this distinction if you want to build a successful business. Thus, we’ll see why sales and  distribution are critical, how it is different from  marketing and how it can als...

Niche  marketing is a  strategy which premise is to target a subset of a market which can be of various sizes. Where a  marketing strategy focused on the whole potential market used to be effective when mass advertising was possible. A niche  marketing strategy can help position your brand more efficiently, nowadays. A microniche is a subset of potential customers within a niche . Identifying a mi...

The key and foundational element of an effective growth strategy around your product and service is the aha experience! What's that, and why it matters? We'll see it in a new episode of business pills part of the Digital Business Model Podcast, offered by FourWeekMBA.com

A network effect is a phenomenon in which as more people or users join a  platform , the more the value of the service offered by the  platform improves for those joining afterward. Why do network effects matter so much? Network effects have become an essential element of a successful digital businesses, for several reasons. First, the Internet itself has become a facilitator for network effects....

Business pills part of the Digital Business Model Podcast, offered by FourWeekMBA.com

Business pills part of the Digital Business Model Podcast, offered by FourWeekMBA.com

In today’s session, I had the pleasure to have Bo Burlingham, contributing writer at Forbes, co-founder of the Small Giants Community, former editor-at-large for Inc. Magazine and author of several books among which I really loved and enjoyed Small Giants, which is going to be the topic of this conversation. For the full transcript of the interview: fourweekmba.com/small-giants/

A venture capitalist generally invests in companies and startups which are still in a stage where their  business model needs to be proved viable, or they need resources to scale up. Thus, those companies present high risks, but the potential for exponential growth. Therefore, venture capitalists look for startups that can bring a high ROI and high valuation multiples. That’s because of the set of...

When does make more sense to use venture capital and when to use bootstrapping to build and grow a company? We'll look at both perspectives in this episode offered by FourWeekMBA.

A venture capitalist generally invests in companies and startups which are still in a stage where their  business model needs to be proved viable, or they need resources to scale up. Thus, those companies present high risks, but the potential for exponential growth. Therefore, venture capitalists look for startups that can bring a high ROI and high valuation multiples. That’s because of the set of...

What is bootstrapping? Not all businesses can bootstrap The Bootstrapper’s commandments Customers are your investors The company’s vision is in your hands Focus as the North Star Speed of execution Mastery and Passion A little to lose but a lot to gain Salesmanship In it for the long-term Bootstrapping is about survival Start from a proven business model Differentiate from the incumbent What the b...

Venture capitalist, Dave McClure, coined the acronym AARRR which is a simplified model that enables to understand what metrics and channels to look at, at each stage for the users’ path toward becoming customers and referrers of a brand. This funnel goes through: Acquisition Activation Retention Revenue Referral It is important to highlight that this is a model, and as such, it doesn’t represent t...

There isn’t a single way to define a  business model , and any tool that helps identify it from a different perspective – I argue – is useful for an entrepreneur building a different kind of business. In this article, I’ll focus on the  Blitzscaling business model canvas . This is a model based on the concept of Blitzscaling, which is a particular process of massive growth under uncertainty and th...

What happens when you use Growth Hacking? What is Growth Hacking and what is not The Growth Hacking Mindset From Personal to Incremental: Two Approaches to Learning The Power of Yet: The Growth Mindset It Got to Be Data-Driven: The Feynman Approach The Method The Skills: Multidisciplinarity is the rule of thumb Growth Hacking is about the whole funnel The Top 20 Tools Suggested Reading Online Cour...