Foundry Talks: The Hospitality Podcast

In this episode of Foundry Talks, we sit down with Madison Rifkin, CEO and Founder of Mount , to explore the rise of the 'Content Army,' a bold new approach to travel marketing that connects content creators directly with short-term rentals and hospitality brands. Madison shares how her journey from a youth entrepreneur to tech founder led her to reimagine the guest experience, not just th...

In this episode of Foundry Talks, host Rachel Stojanovski sits down with Dawn Seymour, Managing Partner at Katalyst PR , to explore the art and strategy behind hospitality-focused public relations. Dawn’s career began in the world of magazines, where she cut her teeth as an editor and producer before transitioning into PR. That foundation in journalism gave her a sharp eye for storytelling and a d...

In this episode of Foundry Talks, guest host Trey Evans sits down with Eduard Ruppel, founder of Leppur Marketing and author of Local SEO for Boutique Hotels, to unpack the exact strategies that help independent hotels dominate search rankings and drive direct bookings. From localizing every page to leveraging reviews as a conversion tool, Eduard shares a step-by-step approach for optimizing websi...

In this episode of Foundry Talks, we sit down with Brooks Burgoon, head of post-production at Aether Films, to explore how thoughtful video storytelling can transform hospitality brands. Brooks shares his journey into filmmaking, offering a behind-the-scenes look at how passion, pre-production, and deep client collaboration come together to create content that resonates. We dive into the power of...

In this episode of Foundry Talks, we sit down with Jasmine Seliga, founder of Affixify , a fast-growing platform revolutionizing how hotels discover and adopt the right tech. Jasmine shares her unexpected journey from aspiring medical sales representative to hospitality tech trailblazer, offering a behind-the-scenes look at launching a purpose-driven startup, navigating acquisitions, and building...

In this episode of Foundry Talks, Rachel Stojanovski welcomes Mary Beth Blauser for a thoughtful exploration of what luxury travel looks like through the eyes of a guest, a professional, and an insider. With a background in law and a global perspective shaped by her experiences living in the Caribbean and traveling abroad, Mary Beth reflects on the moments that turn a good trip into an unforgettab...

In this episode of Foundry Talks, we sit down with Ami Jones, founder of TerraFauna Journeys , a purpose-led travel company that’s reshaping what it means to explore the world. For Ami, travel isn’t just about where you go it’s about how you show up and the impact you have on your destination. Through immersive, conservation-focused journeys, TerraFauna Journeys gives travelers the opportunity to...

In this episode of Foundry Talks , Rachel Stojanovski sits down with Tyler Bender, Director of Consumer Sales at Alexana Winery , for a conversation that goes far beyond wine. Tyler shares how his background in hospitality shaped his approach to sales, and why building personal connections is still the most powerful tool in creating loyal guests and long-term brand advocates. From the value of gen...

In this episode of Foundry Talks, Rachel Stojanowski sits down with Noël Russell, Senior Vice President of Marketing and Communications at Luxe Haus —a luxury vacation rental company redefining what it means to create a hospitality brand. From her early days in the fashion industry to shaping one of the most transparent and values-driven companies in short-term rentals, Noël shares her personal an...

In this episode of Foundry Talks, Rachel Stojanovski interviews Jeff and Austin Clegg from Redfish Lake Lodge , exploring the unique challenges and experiences of running a legacy property. They discuss their family journey, the magical qualities of the lodge, the variety of activities available, and the importance of maintaining authenticity while adapting to modern demands. The conversation also...

In this episode of Foundry Talks, Sarah Stahl, the Director of Marketing at Retreet Resort & Spa , Alabama's first luxury glamping resort, shares her insights on launching a new travel brand. She discusses the challenges of marketing during construction, the importance of transparency and communication, and how to build trust with guests. Sarah emphasizes the power of content creators in h...

In this episode of Foundry Talks, the co-founders of ⁠ The Travel Foundry⁠  discuss the evolving landscape of travel and hospitality marketing. They emphasize the importance of agility, authenticity, and a deep understanding of guests as essential elements for success. The conversation covers personal journeys into the industry, the need to break traditional agency models, and the significance of...