Fearless Practice

We all know that testimonials are the gold standard for marketing. People trust and value the opinions of others, and so they will often look for endorsements or referrals when they are deciding on who to work with or which services or products to buy.  However in private practice, it is highly unethical to ask clients for testimonials. So, how can you connect with your ideal clients and market yo...

Why should you invest in a business accountant? Have you used online accounting services in the past that have ultimately cost you more money and time?  Numbers can be tricky, even for someone experienced, and especially for someone new. If you are running a Canadian private practice, consider hiring someone professional to take care of your numbers so that you can focus on what you do best: your...

Do you want to explore different ways to market your Canadian private practice while diving into new skills? What are some unique ways to promote your Canadian private practice? Whether you want to diversify your marketing efforts, develop new interpersonal and business skills, expand your network, and increase connection with your client base, podcasting is a powerful and creative tool that you c...

How can you become a great boss for your employees? What does it take to truly connect through copy? What is needed to launch multiple successful private practices, even in different provinces?  You can be intentional with your Canadian private practice, and create it to suit you, your temperament, and your skills. Simultaneously, you don't have to keep growing and growing until you reach the moon...

Are you at a crossroads in your Canadian private practice? What does your practice need  to help it grow? What do you need help with to do your best work?  Regardless of the level that you are at within your private practice, or however seasoned you are as a therapist, things like impostor syndrome can trip anyone up. However, it doesn't have to stay this way. Whether it's about raising your rates...

As the end of the year comes around and it's time for celebrations, seeing loved ones, and appreciating those around us, you may be considering giving bonuses to your staff!  Are you considering giving gifts or a financial bonus? Which is better? How can you factor inflation into your decision-making process? Managing a Canadian private practice is a difficult process, but one way to make everythi...

2022 is almost over, and 2023 is right around the corner! As the year draws to a close, how do you consolidate your finances? What are the goals that you have set for yourself? Have you been thinking about planning for retirement? Whether you are reassessing where your money has gone in your Canadian private practice, to where you want to spend less or more, or redirect a new stream of income, now...

Have you been struggling with getting your Canadian private practice in front of more people? Are you looking for a way to dramatically boost your revenue? Do you want to light a fire beneath your visibility?  If you agreed with these questions, then definitely listen to this episode, because it's for you! In this podcast episode, I discuss everything to do with PR with Lisa Simone Richards.  From...

What is the story that you want to tell about your Canadian private practice? What do you stand for in life and private practice? Why are you a therapist, and how do you reflect this reason to your clients?  Marketing might seem like another item on the admin to-do list for your Canadian private practice, but it is so much more. Your marketing is the practice of telling the story of you, your ther...

What has your year of private practice looked like? Which lessons have you learned, or are currently learning?  Starting and running a Canadian private practice is a journey of continual growth and education. As you develop, so does your practice! And what impacts you in your personal life may also influence the unfolding of your business.  In this annual episode, I take a little dive into what my...

Why is there a need for tax free therapy? What is happening with the Excise Tax bill? How can you add your voice to the campaign of adding psychotherapy and counselling therapy to the list of GST/ HST exempt healthcare practitioners?   The CCPA is a great organization to join as a Canadian private practice owner. Whether you are solo or in a group, it is always beneficial for therapists to work to...

Are you concerned that you may have missed important details on your consent forms? Have you been spending hours figuring out which questions you should ask in your paperwork packets to comply with ethical laws? Does admin work in general make you anxious?  I've been there! In fact, I spent almost a year drafting up a Canadian practice paperwork packet that is suitable, editable, and concise.  You...

Sometimes your private practice schedule needs to change to meet your needs because your needs have changed, or you started a side hustle and you need to re-prioritize your time, or you moved to a new location, or hired an assistant!  Whatever your situation is, as life shifts, you shift as well.  One of the ways to stay on top of the ever-evolving and moving life is to create systems and schedule...

Are you daydreaming about a life that you want for yourself, personally and professionally? What's been on your mind to try out? Is there something still nagging you that is asking for your attention?  If you are putting off exploring your dreams – why? The sooner you can explore the outlines of the possibilities for your dreams, the sooner you can get started on creating them.  In this podcast, I...

Do you have ideas that you want to explore within the mental health field that lies outside of the therapy room? Or do you have one great idea that you want to try out? Or do you have a passion that you want to try to monetize while growing your private practice?  Whatever is on your mind, or wherever you are in your Canadian private practice and professional business journey, in this podcast epis...

Do you have a team that supports you in your private practice? Are there other passions in your life that you want to pursue alongside being a therapist? What does it take to create a sustainably successful Canadian private practice?  Passive income and diversifying your income streams is not only a good financial decision for your business, but it also supports you because it provides an outlet f...

Are you working with your passions? How can you find a bridge between what you like to do and what you need to do? Could you develop a small avenue of passive income in your Canadian private practice?  The road from being a student to a therapist is long with many twists, turns, and brave steps! Imagining your future Canadian private practice may feel very far away while you are in grad school or...

The work that you do and the services that you provide to your clients are often magnified when you work within your expertise and when you incorporate your principles.  Your past experience and values will shine through in your Canadian private practice and marketing efforts, and when you openly center your practice around what matters to you, you can automatically attract your ideal clients!  In...

Have you considered offering in-home therapy services to your clients? Is that something that could work with your Canadian private practice? How can you offer this service to help your clients while maintaining your safety?  Therapy can take on many shapes and sizes, from in-session talking to helping a client recovering from OCD reorganise their home. In this podcast episode, I discuss this meth...

Are you craving more freedom in your work and free time in your everyday life? Are you working at full capacity and hitting an income glass ceiling? What if you could build a totally automated group practice? Is that possible?  Whether you crave some more mobility in your daily life, you feel like you're on the verge of burnout, or you are in the process of growing your Canadian private practice,...

Do you feel hesitant in deciding if an online practice is a right fit for you or your clients? Have you been thinking about making a change in your approach to work-life balance? What would that look like for you?   I recognise that making the switch to online private practice is a risk, but often things are both risks and opportunities! If you want to make significant changes in your lifestyle, b...

Are you still emailing your clients back and forth to set up sessions? Do you need to free up some time in your schedule and automate the admin? Did you know that setting up an online booking system is really easy?  Setting up an online booking system has saved me so much time! And switching to an automated booking structure allows my admin staff to work on other important tasks, and get more done...

How do you keep your online data private? Are you willing to spend a couple of extra dollars a month to secure your – and your clients! – information safely? Do you know which Canadian platforms you can use to get started?  In our increasingly digital world where we store our data online and risk hackers and data leaks, digital security cannot be undervalued or overlooked. Our clients trust us wit...

Are you almost finished grad school and want to start Canadian private practice? What are the essentials that you need to have ready before you see clients?  It can be daunting to step into the counselling world after completing your studies, but getting yourself prepared while in grad school is the best step you can take to rocket yourself quickly and comfortably into Canadian private practice. ...

Does progress in your online Canadian private practice feel slow? Do you want to increase the reach to your ideal clients, but don't know where to start? I know some strategies that can help you.  In this podcast episode, Michelle returns to talk about how our live consultation in the Spring helped her private practice become successful. We revisit her Canadian private practice journey and how she...