EVENTive Entrepreneurs - Events and Sponsorship Podcast

I just read an article I loved that I wanted to share with you. I think it is really powerful in the way event hosts should look at top tier sponsorships. The article is by GPJ, which is an experiential events agency. https://www.gpj.com/experience-futures/experience-futures-native-sponsorship/ Connect with GPJ! https://www.linkedin.com/company/george-p-johnson/ It’s about helping sponsors stand o...

I love this episode! Jordan shares behind the scenes perspective of planning her first large hybrid event. She has hosted many retreats and virtual events and has been very successful in achieving profitable events. We talk about sponsorship, vendors, collabs, speakers, systems and more! Check out Jordan's live and virtual event, make your mark! Jordan Gill is a 7-Figure Business Strategist wh...

In this episode, we talk all about event marketing with expert, Ashley Cline. Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in t...

How do you need to prepare to attract sponsors and sponsor demonstrate value? The standard items: defined goals, purpose, brand and target audience with detailed demographics so sponsors ensure your audiences and goals align. Start early building relationships. Have a comprehensive marketing and promotion plan Ask previous sponsors to be references. Have a plan in place to provide detailed data af...

In this episode, I share my interview on the Neeley Neal podcast! We talk about events, business, mom life and more. Neeley Neal, founder of Go Fit Win and former NFL cheerleader turned wife, mom of 4 (including triplets!) and tech industry career woman digs in to keep you fired up, and living life full out. Each episode is designed to give you the tools, ideas & inspiration you need to cultiv...

When it comes to networking at a business event, creativity can help foster meaningful connections and make the experience more enjoyable. Here are some creative ways to encourage attendees to network: Speed Networking Icebreaker Activities Networking Games Roundtable Discussions Thought-Provoking Questions Collaborative Workshops Mentoring Sessions Digital Networking Platforms Host Networking Lou...

In this episode, I share 11 tips to sell from stage. Know your audience. Provide LOTS of value. Host a mini event before the event. Provide a special offer only available at the event to create a sense of urgency and encourage immediate purchases. Have booth to promote your offer. Use storytelling from past attendee success. Consider if you will have a low or high ticket offer. Don't forget th...

In this episode, we talk about the benefits of co-hosting an event.   Expanded reach Shared resources Double expertise Increased credibility Cost sharing Expanded networking Exchange of ideas Cross promotion Shared success Learning and Growth Download this free event check list with a timeline to ensure you have everything you need for a successful event! ⁠⁠⁠⁠⁠http://www.eventivebrush.com/eventche...

In this episode, I share the mindset that will set you up for success when planning and hosting an event. Visionary Proactive Resourceful Detail-oriented Attendee focused Agile Positive and engaging Growth-oriented Need help setting up your event strategy and checklist? Download for free! Let's connect! :) https://www.instagram.com/eventivebrush/

In this episode, David Adler, joins us as a special guest! Connect with David and check out his book! https://harnessingserendipity.com/ https://www.linkedin.com/in/david-adler/ https://www.bizbash.com/ https://podcasts.apple.com/us/podcast/gathergeeks-by-bizbash-the-event-industry-podcast/id1004205039 David is a business and social entrepreneur who founded the event media company BizBash . He is...

In this episode, we talk about way to create the best partnership with your event vendors. Pay on time. Respect their pricing. "Your lack of planning is not my emergency." Be responsive and prepared. Encourage collaboration. Go the extra mile and recognize your vendors before the event. Provide feedback and ask for feedback. Unrealistic goals leads to unnecessary pressure. Discuss long t...

Let’s talk about the best ways to find speakers for your event. Ensure you are clear on the theme and story you want your event to tell so you can identify speakers that align with your event's purpose and target audience. Start researching through social media, other events, and who is within your community. Ask for recommendations from event planners, event hosts or event vendors who have be...

In this episode, I share 6 tips to keep your attendees engaged between events. Add past event attendees "Alumi" as one of the groups you create a special marketing campaign for. Ask really good questions during online registration and act on the responses by creating those connection and learning opportunities. Personalize your event commuication to each audience. One size does not fit a...

In this episode, I share some advice and favorite things from a recent corporate event. If you close registration, ensure you have all free passes accounted for. Market that the event has a potential to sell out. Overflow seating in other areas.      Activations, experiences and signage to connect spaces.             Grab and go food. Co-brand an evening event. Switch up seating everyday. Pick swa...

In this episode, I share 10 little ways to go above and beyond for your sponsor. Pre-event briefing or office hours. Host monthly calls with experts to provide sponsorship advice. Personal thank you note or gift at their booth. Early access to meals. Data to measure ROI. Sponsor networking session. Exclusive sponsor concierge. Public recognition. Post-event wrap-up materials. Sponsor guide at thei...

In this episode, I share what to watch out for when considering sponsoring an event and what you can do as an event host to avoid this. Event host can't clearly provide demographics of their audience or community. Communication and response time isn't good. Projected attendance numbers are not shared or huge numbers are shared for a first time event. There is not a sponsor contract. The sp...

In this episode, I want to bring you into a conversation I had with Brian Trujillo who is the owner of Top Notch Productions AV. They are a creative audio visual team that bring your event to life. I have known him for a few years and he has worked on events that I have been involved with. They are amazing!   We were talking about what would you want an event host to know when they work with you o...

I would SO appreciate if can help me get to over 100 podcast reviews! Your review means so much to me and keep this podcast growing. Thanks for your support! In this episode, we talk about how to inspire others to share your event. Create a promotional kit to make it easy for them. Do giveaways or prizes for those that share your event to make it fun. Partner with another business in your industry...

In this episode, I share about the importance of event video and photos: Strategize with your videographer and photographer so they understand your style, vision and goals. Ask questions and for their advice, they are the experts! Provide a detailed shot list. Agree on a delivery timeline. Sponsor highlight video Speaker perks Be organized with the details you share to ensure a smooth event day. P...

In this episode, I share 5 tips to price your event tickets. Determine your event costs Research other events your community attends Evaluate profit margins on tickets/event Have multiple price points based on when they register. Start with a higher standard cost. Need help getting started with your event? Get your free ⁠⁠⁠event strategy planner!⁠⁠⁠ And schedule a strategy session for 1:1 support...

Hi! In this episode, I share 20+ ideas of benefits to include in your sponsor packages. Here is a sneak peek of a few! Influencer marketing Brand video 365 partnership Pre and post content Meet and greet with speakers Speaking opportunities - # 1 requested item. Sustainability Inclusion in speaker bags Food activations Brand in wrap-up video Livestream branding Text me "Sponsorship" to +...

In this episode, I share what NOT to do if you are hosting an event. Negotiate to the point it hurts the vendor relationship Launch an event with out the backend of your business in order to manage the marketing, registration, customer service, team to help with events tasks. Launch an event if you have less than 3 months to promote it. Host an event you are not okay with breaking even. Sell spons...

In this episode, I share a few items to consider when deciding on vendors to hire for your event. Recommendations Experience and samples of past work Availability (don't forget set-up and tear-down time Price Communication Personality Gut feeling on who aligns with you and your event. Need help getting started with your event? Get your free ⁠event strategy planner!⁠ Sarah Brush xo Connect with...

In this episode, I share some quick tips on who I would contact to help with planning an event to alleviate the stress from the start. Start with yourself and work on your strategy. Other entrepreneurs hosting events Event planner Vendors Get your free event strategy planner! Sarah Brush xo Connect with me at Sarah Brush (@eventivebrush) • Instagram photos and videos

In this episode, I share 15 items that can sneak up on you and take you over budget! Focusing on the wow factor and not the attendee experience F & B minimum, gratuity, tax and additional fees Hotel room commitment Lack of contingency fund Items you are covering for your speakers. Printed materials Costs to execute sponsorship deliverables Unexpected audio visual fees Extending your vendors Sh...