Endless Customers

Ep. 66 - Curious how AI can help your business grow faster? In this episode, Alex Winter chats with Chris Duprey, Principal Coach at IMPACT, about how AI is transforming companies. They break down real-world examples of AI in action, tackle common fears, and show how even small changes can make a big impact. —————— Check out the full article here 👉 https://www.impactplus.com/blog/stop-avoiding-ai...

Ep.65 - Are you curious about the biggest updates unveiled at INBOUND? Jess Palmeri unpacks all the exciting new features and updates from HubSpot’s Fall Spotlight. Discover HubSpot’s new AI tool “Breeze,” enhanced lead scoring, two-way SMS, and other game-changing features that make marketing, sales, and customer support smarter and simpler. —————— Check out the full article here 👉 https://www.i...

Ep. 64 - Curious how social media can actually make a difference for your business? In this episode, we chat with Robyn Nissim, a social media expert who drove Alo Yoga’s organic social revenue to $17 million per month. Robyn shares her strategies for getting leadership buy-in, crafting engaging content, and using social media as a powerful revenue-driving tool. —————— Check out the full article h...

Ep.63 - Struggling to get your sales team to adopt new sales initiatives? In this episode, Alex Winter and Chris Duprey reveal how leaders can overcome resistance, use content effectively, and get teams on board with one-to-one videos. This episode is for business leaders seeking better team buy-in and faster deal closures through Assignment Selling! —————— Check out the full article here 👉 https...

Ep. 62 - Are you struggling to align your team on key business initiatives? In this episode, Alex Winter and Chris Duprey discuss how alignment days can transform your organization, improve efficiency, and create lasting growth. Learn how to get everyone on board and keep momentum going with accountability and strategic planning. —————— Check out the full article here 👉 https://www.impactplus.com...

Ep. 61 - Do you have a home services business and experience an “off-season,” with weather, buyer habits, or anything else? Marcus Sheridan talks through what businesses can do to combat this time of lower revenue, and continue driving endless customers and building trust with buyers. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-navigate-the-off-season-and-drive...

Ep.60 - Wondering why your business isn’t getting the online attention it deserves? Mary Brown, IMPACT’s Lead Web Strategist dives into the SEO landscape and what you need to know to get more visibility online. Whether you’re considering hiring an agency or tackling search engine optimization in-house, you’ll learn the key strategies to help your business stand out. —————— Check out the full artic...

Ep.59 - Is your paid advertising falling flat? Discover why shouting into the void isn’t working and learn how to shift your mindset for success. Join us as we explain the fundamentals of paid ads with expert Tanner Holman, exploring customer-centric strategies, platform selection, and measuring what truly matters. Stop wasting money and start building relationships that drive results! —————— Chec...

Ep.58 - Want to know the secrets to a high-converting website? IMPACT’s web expert, Mary Brown, reveals four essential elements every business website needs. Learn how to build trust, qualify leads, and boost conversions with transparent pricing, a robust learning center, clear fit criteria, and compelling CTAs. Discover why these strategies are crucial for online success and growth for your busin...

Ep.57 - Discover how to master your mind and drive business growth in the AI age with digital anthropologist James Robert Lay. He talks about the 4 steps of human transformation, the 90-Day Growth Method, and digital stoicism. In this episode, you'll learn secrets to overcome fear, build resilience, and lead effectively. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how...

Ep.56 - As world events impact buyer behavior, IMPACT's Mandy York shares how businesses can educate and connect authentically. Discover strategies for tailoring content to evolving demographics, building trust, and meeting customers' real needs - without getting mired in sensitive topics. Learn to be a responsive, trusted partner. —————— Check out the full article here 👉 https://www.impactplus.c...

Ep.55 - Discover how Brian Casey, one of IMPACT’s coaches, revolutionized his LinkedIn presence in just one hour using AI. Learn the secrets of creating engaging video content without being a tech expert, and why having content is important for your professional life. We walk through the AI video tool, OpusClip, and how it might be able to help you and your business. —————— Check out the full arti...

Ep.54 - Unlock the secret to actually getting form submissions with landing page videos! IMPACT's Lindsey Auten reveals how this simple tool can build trust, overcome user hesitation, and boost conversions. Learn best practices, real-world examples, and insider tips to create compelling videos that turn visitors into leads. —————— Check out the full article here 👉 https://www.impactplus.com/blog/...

Ep.53 - Does your website give visitors what they ACTUALLY need? Discover how a Learning Center can transform your site into an educational hub that guides potential clients through the buyer’s journey. Learn the key components, implementation strategies, and real-world benefits of this powerful tool for boosting engagement, qualifying leads, and establishing your business as an industry authority...

Ep.52 - Learn how to use AI correctly in your business with expert insights from Ashley Gross. Learn about affordable AI tools, productivity hacks, and strategies for introducing AI to your team. Perfect for business owners looking to boost efficiency and revenue. Get practical tips on building your AI tech stack, overcoming common challenges, and staying ahead of the curve. —————— Check out the f...

Ep.51 - Struggling to grow your business but not sure where to start? In this episode, Connor DeLaney reveals how to uncover the real challenges holding you back. Are you chasing leads when you should be fixing processes? Is your ‘revenue problem’ actually a strategy issue? Discover how to bridge the gap between where you are and where you want to be. Let’s transform your solid business into an in...

Ep.50 - Learn the true meaning of content marketing with IMPACT's John Becker as he reveals why a content manager is the problem-solver your business needs. Learn why in-house content creation can be much more effective than outsourcing, how to find the perfect fit for your team, and why education is the future of marketing. Discover how this role can transform your brand voice, boost your online...

Ep.49 - In this episode, Alex Winter and Allison Riggs reveal how to set effective KPIs, move beyond vanity metrics, and drive cultural change. Learn real-world success stories and practical steps to implement KPIs at every level of your organization. Ready to take your $5M+ business to new heights? This episode is your guide to measurable success! —————— Check out the full article here 👉  https:...

Ep.48 - Are you struggling with your marketing agency? Marcus Sheridan and Alex Winter uncover warning signs of restrictive partnerships in this episode. Learn key strategies to regain control of your content, website, and tools like HubSpot. Marcus shares tips for business owners to ensure their agency truly works for them—not just locking them out. Discover how to empower yourself, take ownershi...

Explore the future of search with Marcus Sheridan as he delves into whether AI technologies like OpenAI's ChatGPT can replace traditional search engines like Google. Marcus, a pioneer in marketing innovation, challenges businesses to adapt rapidly to evolving technologies rather than relying solely on Google for visibility. He dispels myths about his 'They Ask, You Answer' methodology, clarifying...

Ep. 46 - Struggling to stand out in your industry? Marcus Sheridan explains how to disrupt your market and become a thought leader by sharing content others shy away from. Discover the importance of addressing industry taboos and how transparency can set you apart. Hear how rule breakers became industry leaders by daring to innovate, and learn the power of putting customer needs first to attract o...

Ep.45 - Not getting the leads you want? Marcus Sheridan joins the show to talk about how to get not only more leads but the right leads. Learn about the benefits of self-selection tools, paid campaigns, and the importance of clear messaging. Learn how evolving your marketing mix and embracing new tools can keep you competitive in challenging times. —————— Check out the full article here 👉 https:/...

Ep.44 - In this episode, we delve into the inspiring journey of Mazzella Companies and how they rose to become an industry leader. Mike Minissale, Director of Marketing, and Mike Close, Corporate Marketing & Communications Manager, share their remarkable experience of integrating the "They Ask, You Answer" framework into their 70-year-old organization. If you're looking to drive significant gr...

Ep.43 - Austin Mock, a talented video producer and content creator at IMPACT, joins the show to share his professional insights on AI video tools. Whether you're a seasoned video professional or just starting out, this episode offers valuable perspectives on the practical use of AI in video production, helping you navigate the challenges and seize the opportunities presented by these emerging tech...

Ep.42 - In this episode of Endless Customers CEO & Founder Bob Ruffolo shares Impact’s strategic shift toward becoming an AI-first company. Fostering a culture of experimentation and innovation is critical for your employees to understand. As AI continues to evolve, businesses that embrace this mindset will undoubtedly be better positioned to thrive.  —————— Check out the full article here 👉...