Endless Coffee Cup: Digital Marketing Education

My good friend, Mohtab Arabiat had the amazing opportunity to manage one of the world's biggest events. Still named Expo 2020, it was delayed for a year (for obvious reasons) and took place for 6 months from October 2021 to March 2022, drawing more than 24 million visitors to the expo, and an equal 24 million to the online portal! Mohtab managed the social media team, and they produced an average...

Question are the best tool we have for accessing information, yet this skill is most likely the most underutilized and under-valued skill of all. Why? Because questions can be bothersome. Questioning can be perceived as subversive, and questions create accountability. Let's face it: Questioning is dangerous! In organizations where questions are discouraged, poorer decisions are made, and there is...

The beauty of America has always been its cultural diversity. There is much that we can learn from each other and celebrate among each other. Gabriella Alcantara-Diaz joins me at the conclusion of Hispanic Heritage month to discuss the evolving, culturally diverse landscape. The Hispanic community is becoming increasingly affluent, which has significant implications in economic growth, lifestyle p...

Barry Schwartz has been reporting on search and search engines since 2003, and is one of the most recognizable personalities in the industry. As the founder of Search Engine Roundtable, he's developed a reputation for his in-depth reporting of all things search. When looking for anything about Google or search technology, you'll find Barry's articles. Barry and I met at the SES conferences in the...

In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or "next" tactic. In this episode, Matt brings his #5 skill, Business Acumen I share a few examples of how bu...

Government communications and public information has a lot in common with marketing, as it aims to inform, educate and persuade the public. In this delightful conversation with National Association of Government Communicators (NAGC) president, Tabitha Clark, we explore the role of communicators in local governments. It's a different form, but still marketing as they must create, distribute, and me...

A website is never done. This is the disconnect between website development and marketing. Your agency or designer may want to sign off and say it is done, but in reality – it should always be tested, improved, and adapted to your audience. Otherwise, you’ll miss out on sales, leads, registrations – whatever your goal. The skill of User Experience (UX) and User Interface (UI) – are not only a crit...

Let's Get Nice! Dave Delaney, CEO of FutureForth, joins the show to discuss his book, the ROI of Nice. Dave conducts training and workshops at companies around the world, enhancing communication and workplace happiness - by teaching how to be nice. Dave gives us his NICE method for managing or working within teams, and we debate the work from home, return to office, and hybrid options in light of...

At the beginning of each analytics training, I ask the group their questions about analytics, and the answers are surprising similar: What data is important? Can I trust the data? How do I turn data into actions or insights? How can we get past basic reports and find something meaningful? What surprises me even more is that these are very foundational questions about analytics. So, what is involve...

Professed "Space Nerd," Izzy House joins the podcast to talk about the exciting realm of space and how she is working with companies to tell their stories to the public. We maybe know a tiny fraction of what is happening in space, as the launches get the media attention, but Izzy helps to market the research, development, manufacturing, and medical breakthroughs that are happening as a result of s...

We examine the recent changes and moves within Google Search Ads, from changing keyword targeting to automatic Smart Ads to dealing with recommended "upgrades" to the account. We look at what real account improvements involve and compare these to Google's recommendations. There is some Google bashing, but it is also countered by the honest appraisal that Paid Search Ads is still one of the most ef...

Writing is one of the fundamental skills of human communication. Online, writers are challenged by the unavoidable nuances digital media. Content must be concise, arranged for speedy consumption, and presented to impatient users and search engine spiders. Do you want to guarantee yourself a skill that'll never go out of style? Sharpen your writing skills to create quality content that answers ques...

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification. Of course, when Matt and Greg get together, there are no lack of storie...

In this series, I am explaining the 7 digital media skills that will never go out of style. I am doing this series, as there are many job postings that focus on the applicant knowing tactics. However, when looking at the purpose of the tactics, the skills are what enable people to adopt, refine, and adapt tactics according to the need. Knowing how to do this requires skills that are beyond the tac...

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification. Of course, when Matt and Greg get together, there are no lack of storie...

In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. Both employers and job seekers can build powerful, sustainable marketing teams when they focus on the essential skills, rather than the current or "next" tactic. Learn more about your ad choices. Visit megaphone.fm/adchoices

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification. As a major part of digital marketing, social media becomes the most difficult to define. Greg and Matt discuss the definitive practices in social media, and define the difference between core skills and changing tactics. Learn mo...

We live in a (digital) world of fakes, frauds, and filters. From inflated user counts, to clickbait headlines and filtered influencers, how can we know what is true? Growing up, we said that we "had to see it to believe it." Later it became "trust, but verify." Unfortunately, in this age the mantra is "assume everything is false, until proven otherwise." Learn more about your ad choices. Visit meg...

Podcasting enables voices to be heard. Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this medium, listeners can easily access a variety of viewpoints, sources, and opinions without restriction. In many cases, podcasts offer alternative views than are presented in traditional news and entertainment media. The stories and information provided...

In the single shot episodes, Matt will respond to listener questions, comment on past guests, and bring up news beyond the headlines. In this single shot episode, Matt talks about online engagement, the nature of podcasting as a medium, and answers a listener questions about podcasting in both personal and data terms. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nolan Higdon and Mickey Huff are the featured guests as they bring us commentary on their new book, "Let's Agree to Disagree: A Critical Thinking Guide to Communication, Conflict Management and Critical Media Literacy." The book is part textbook, part guidebook, and full of inspirational examples of people who made an effort to listen, learn, and create communication rather than disagree and walk...

I sit down for virtual coffee with LeTip CEO, Kim Marie Branch-Petit to discuss the value of networking. If I could point to one piece of advice that I would give to any business, entrepreneur, salesperson, student - or anyone who wants to further their career, it's to build a network. Networking tends to be dismissed, as we have social networks that can extend your reach all over the world. Howev...

For any business professional, burnout can be just around the corner. There are many warning signs, but we seem to be able to suppress them, ignore them, and make excuses. Dr. Tomi Mitchell walks us through some of those signs, which can’t be ignored. Not only will burnout reduce your productivity, but it will also affect your performance, your attitude, and relationships. Recognize burnout early,...

Matt interviews Adjunct Instructor and PdD student Joshua Nieubuurt about his research into Internet Memes. His research paper, Internet Memes: Leaflet Propaganda of the Digital Age caught our attention. We break down what makes memes so effective, and how they engage our brains on multiple levels. There were some audio connection issues early in the episode, your patience is appreciated! Learn mo...

Starting a business right now is not only a great idea, more people are doing it than ever before! Business Coach, Mary Czarnecki, joins Matt to talk about the changing face of entrepreneurship in these amazing times. Matt and Mary provide practical steps of researching, preparing, and developing your own business. Mary provides the questions that potential start-ups need to ask and the guidance t...