eCommerce Badassery

Need content ideas for your email marketing? That’s the biggest question I get from my clients and audience. They feel like if they don’t have a sale going on, or a new product to launch that they’ve nothing to say in their emails.    The good news is, email doesn’t always have to be about the hard-sell. Sometimes it’s just about staying top of mind and showing up in their inbox.    In this week’s...

Want to generate more revenue in your product-based business without needing more products or inventory? Enter digital products and high-ticket offers. Higher margin than physical products without the overwhelm of carrying inventory, packing or shipping. In this week’s episode we’re talking about why digital products are so awesome and how you can incorporate them into your business. What You’ll L...

Looking for a way to get closer to your customers? Facebook groups are a powerful medium for product-based businesses to quickly grow the know like and trust factor, perform market research, and make more money in your eCommerce business.    A lesser-used marketing strategy by product-based businesses, stand out from your competitors, build your personal brand, and create a community of like-minde...

Anxious about Q4 and your eCommerce business? You’re not alone. With so much talk about how crazy Q4 is going to be, how online sales are going to skyrocket, and how much opportunity there is to make big bucks, it can be overwhelming just thinking about how you’re going to get through.    In this week’s episode, I’m walking through some simple things you can do to glide through the holiday with ea...

After working with so many eCommerce entrepreneurs, talking to other service providers, coming from corporate, and hanging out in lots of eCommerce Facebook groups I’ve been seeing a lot of patterns when it comes to the trials and tribulations of eCommerce store owners.    What I find the most interesting is that the mistakes and misconceptions are very much the same across every level of business...

As business owners, we assume that everyone who visits our website knows what they want… but that couldn’t be further from the truth.    My guest today is Rishi Rawat, conversion copywriter, and optimization strategist. He's run thousands of A/B tests, dedicated his career to understanding consumer behavior, and helping eCommerce businesses maximize their sales.  Rishi shares with us the 3 things...

You’ve heard the term know, like and trust… but the real question is how do you actually create that? Today we’re going through 6 things you can focus on right now to help you build the know, like and trust factor to grow your eCommerce business.   What You’ll Learn:  The 3 MOST important questions to ask yourself to create a great customer experience What your audience is craving and how to give...

This week’s episode is all about how to get those dollar bills this holiday season. Now that you’ve planned and prepped, it’s time to get the word out there with promotion. We’re covering everything from the actual sales and promotions you should run for the best results and the best ways to get those deals in front of your customers. We’re talking promotions, email marketing, paid advertising, gr...

Smart preparation is how you have an epic holiday season in your eCommerce business without ripping your hair out! This is episode 2 of the 2020 Holiday Campaign series and we’re walking through all the things you want to start working on NOW to make sure it’s smooth sailing right through Q4.   What You’ll Learn:  How to prepare your customer service team to make sure you have lots of happy custom...

The Holiday season is right around the corner which means it’s time to start getting all your duckies in a row. Wouldn’t it be nice if you could have your most successful holiday season ever without having to stress about your business and still getting to enjoy your pumpkin pie with the family? I agree! That’s why I created this 3 part series, to walk you step-by-step through the 3 P’s of any mar...

Warning: We’re getting a little deep on today’s episode. I’m speaking with Josh Boone, agency owner for DTC eCommerce brands and we’re discussing what it means to optimize for the life you want and creating a business that actually fulfills you. Hear Josh’s story from running himself ragged with his first business venture to how he supports founders today to create businesses they love to run inst...

If Jessica Principe can compete with big VC funded companies, then so can you! I’m super excited for today’s guest, Jessica Principe of All Girl Shave Club . Hear the BIGGEST MISTAKE she’s made in her business (you know I like to keep it real), how you can stand out in a saturated market, and her #1 tip for every eCommerce business owner.   What You’ll Learn:  Why a pre-launch isn’t just for when...

If you don’t know what metrics you should be looking at in your eCommerce business or aren’t sure what they all mean - this is the episode for you! We’re going through all the important metrics, what you should be aiming for and what to do if you’re missing the mark.    What You’ll Learn:  All the metrics you need to assess the health of your website and email marketing How much revenue email SHOU...

Should you be doing SMS marketing? I’ll break down how you can decide whether or not it’s the right move for you and your customer, plus give you some quick ideas and strategies you can use should you choose to get started with SMS.    What You’ll Learn:  Why compliance is of the utmost importance with SMS and how to avoid big fines The most popular platforms for SMS Messages Easy ways to implemen...

Google Analytics, Google Search Console, Google Ads, Google Merchant Center, OH MY! You’re likely confused and overwhelmed with all the Google tools out there, what they do, and if you need to be using them.  In this episode, I’m breaking it ALL down. What each tool is, what it’s used for, and whether or not you should be using it in your business. Get the lowdown on all the FREE resources Google...

Over 90% of online shoppers read reviews before they make a purchasing decision. If you haven’t made collecting reviews a focus in your business, or you are just wondering how the hell to get your reviews to show up on Google… this is the episode for you.    We’re diving deep into what types of reviews will be the most valuable for your business, the best tools to use, and how to figure out which...

Congrats, you got the sale… but your work isn’t done. If you really want to make money in your eCommerce business, you’ve got to figure out how to get those customers to KEEP coming back.  In stage 4 of the 4-step eCommerce sales funnel it’s all about creating a post-purchase experience that wows your customers and makes sure they have a great experience with your product.  What You’ll Learn:  My...

Wondering how to get that customer over the fence to FINALLY purchase your product?   In stage 3 of the 4-step eCommerce sales funnel it’s all about showing the customer why they should buy from YOU over everyone else. They already know they want a product like yours, now you just have to seal the deal. Learn how to build on the previous two steps in the funnel and get them to whip out their walle...

So your customer has a problem to solve, but how do you let them know YOUR product is the one to solve it? This is where you start moving your customer from the awareness stage to the interest stage of the eCommerce sales funnel.    In this episode we’re talking about how you can introduce YOUR product to your potential customer in a way that doesn’t feel sleezy or too salesy. The tactics we’re go...

Looking for new customers? In this episode, we’re talking about how to create content that will attract NEW customers to your business, before they even know they need a product like yours. Stop waiting for new customers to come to you and start learning how to attract them like a moth to a flame.   What You’ll Learn:  A simple 4 step funnel to visualize the journey of your customer from discoveri...

Raise your hand if you’ve spent hours planning a marketing or holiday campaign but are never REALLY sure how it went. Most of us are flying by the seat of our pants and when we get through a major sale or holiday we’re right onto the next one. But what if I told you there was a better way? Today I’m sharing my favorite tool for recapping our efforts so we know the best way to move forward.    What...

Do you need more new customers or repeat customers? That is the question. No matter what stage of business you’re at it can be a fine line between bleeding your existing customers dry and or spending all your money on acquiring new ones. On this week’s episode, I’m giving you the tools to figure out exactly what will be most valuable to your business right now and how to identify when you need to...

You started this business to have more freedom, but it doesn’t always feel that way. Whether you’re constantly overwhelmed and scattered or just want to pick up some tips & tricks for being more efficient, this episode is for you. From my own experience to that of my clients, we’re diving into how to get more done, in less time.   What You’ll Learn:  The #1 time-waster in your business How your te...

Ever been burned by a consultant? You’re not alone. But they’re not all bad, and it’s not necessarily intentional. But we do have to do our part to protect our business and our sanity. In this episode, we talk about the most common pitfalls to watch out for and how to make sure it doesn’t happen to you.   What You’ll Hear:  How I learned the hard truth about working with consultants Why you should...

If you want this to be a business instead of a hobby, you need to be able to pay yourself. Once I learned there were so many 6-figure entrepreneurs that weren’t able to pay themselves from their biz, I knew I had to record this episode. That stops now, my friends. It’s time to talk money, honey.  What You’ll Learn:  The root cause of why you don’t have money to pay yourself What you need to do to...