eCommerce Badassery

Got that pretty email FOMO but not sure whether Flodesk is right for your eCommerce business? You’re not alone. It’s a question I get asked a lot and with Flodesk coming out of beta and raising their prices in a few short weeks, now is the perfect time to figure out whether you should jump on the bandwagon.    I’m also talking about how you can create your very own pretty emails in whatever email...

Do you ever recommend products you love to your family and friends? Would you do it even more if you were rewarded for it? Would your customers share your product with their friends and family if you offered them an incentive to do so?   That’s the gist of referral marketing and it can be a really powerful channel for eCommerce businesses. In fact, it just may be one the most cost-effective ways t...

In a few short days we’ll be in Q4 and now is the perfect time to get your audience excited about the holiday season. It’s also the perfect time to start, or continue growing, your email list.    Today I’m sharing some of my favorite list growth strategies and as well as some specific email ideas you can use in your own business.  What You’ll Learn Simple ways to grow your email list  What you sho...

Scared to show up on live video? You’re not alone. One of the biggest fears entrepreneurs face is showing up live on social media. It’s easy to get flustered, stumble over your words and mess up.    But, live videos might just be what your audience needs to feel more connected to you and your brand.    Today I’m sharing some of the tips and tricks that you can use to get over your fear of showing...

Last week I had the pleasure of being a speaker at the Invisible to Six Figures Retreat hosted by Nicole Diedrich. It was an awesome educational event giving the attendees a 360-degree view of entrepreneurship with the goal of helping them excel in their business and ultimately their life.    And while I myself was on the virtual stage as a speaker, I couldn’t help but learn a few things along the...

eBay is the original online marketplace for product sellers, but it’s come a long way from its inception. More than just a place to hock your old clothes and accessories, eBay gives you access to buyers all over the world who are looking for that special item. Tune into this episode where I talk to Kristi Diemoz, the Sr. Manager of Seller Marketing at eBay where she shares what sets eBay apart fro...

Email marketing is my favorite way to make money in eCommerce businesses, especially since you can do so on autopilot. BUT… the only way to truly be successful with email marketing for your eCommerce business is to consistently test to improve your results overall.  What You’ll Learn The 7 Main elements to test in your email marketing How to actually execute these tests How to identify the winners...

Step 3 in a kick-ass Holiday Campaign is promotion. Now that you’ve figured out what you’re doing and you’ve got all your ducks in a row it’s time to shout it all from the rooftops!   In this week’s episode, we’re going to walk through how to figure out what sales you should run in your business, how to actually promote them to your customers, and my favorite way to manage graphic needs for an eCo...

Step 2 in the process of planning a kick-ass Holiday campaign is all about preparation. Now that you know what you’re doing… It's time to prep for it. We’re talking all about how to set your team up for success, how to create a kick-ass experience for your customers, and how to avoid any major tech headaches that might derail your overall success. What You’ll Learn How to make sure your tech is re...

Yep, we’re talking about the eCommerce holiday season. Q4 is coming faster than you think so tune into this week’s episode to get a jumpstart on your planning. Start early so you don’t have to stress later!  This week’s episode is a replay in that the main content is the same as last year’s episode but it is a fresh recording to reflect what we might expect for 2021 vs. 2020. What You’ll Learn My...

One of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson.    So, what’s in a product page that actually converts? That’s what we’re diving into toda...

Have you ever looked at another eCommerce business owner and thought, “Wow! They’ve really got it all together” or “If I can just get to this next revenue level all will be right in my business.”   I hear business owners say things like this all the time… but after working with so many successful entrepreneurs I know not everything is as it seems. Today we’re running through 9 lessons learned from...

Segmentation, you hear this word constantly but just getting started can be overwhelming and confusing. Instead of trying to get all fancy segmenting based on what people have purchased and ending up with tiny segments that leave you with missed revenue opportunities, focus on segmenting people based on where they’re at in their journey with you and your business.    Today we’re talking about life...

Shopify is making BIG changes and you’re going to be really excited about them. More flexibility in your store design, less dependencies on apps and developers, plus new functionality available to app developers that will serve YOU in the long-term.  Today we’re covering everything you need to know, what to expect and when you might want to make the change.  What You’ll Learn The latest changes co...

What if I told you there was a way to have other people working to sell your product, but you didn’t have to pay them UNLESS they generated actual sales? That’s the gist of affiliate marketing and it can be a really powerful channel for eCommerce businesses.    On this week’s episode, I’m talking to Rick Magennis, President & Founder of Bearcat Media, an affiliate marketing agency. Rick has been i...

Email open rates are going away, so what now? Is this the email apocalypse? Tune in to hear what this update means for your eCommerce business, how to prepare your email account for iOS15 and how this might impact your email marketing strategy moving forward.  Spoiler alert: it’s not as bad as you think    What You'll Learn Is iOS15 going to kill email marketing? How to prepare for iOS15 and what...

What do subject lines, headlines, and ad creative have in common? Their only job is to get them to take the next action. When you put out an ad on social media, its #1 job is to stop the scroll & get the customer to click on through. Save the selling for your website + your emails.  Not sure what thumb-stopping content is? In this week’s episode, we’re learning all about how to create great ad con...

Summers are typically a slower time for retail, but instead of scrambling trying to figure out how to bring in more revenue, what if you took this time to enjoy your life + work ON your business. You know, all that high-level CEO stuff we don’t always get to do because we’re too busy with the day-to-day.    In this week’s episode, we’re talking about how you can use this time to your advantage and...

iOS14 got you down? If you’ve been running Facebook ads for your eCommerce store or have been thinking about getting started, the latest iOS Apple update has probably got you stressed! The industry has been buzzing for a while, worrying that this was going to be the death of Facebook Ads.  Yes, there are going to be some changes… and we are going to have to make some adjustments to our strategy an...

How do you get customers to rave about you, shop with you again and again, and build a long-term sustainable business? By offering an amazing customer experience. In this week’s episode I’m sharing the 3 things I learned about business from my recent vacation + share some additional tips, tricks, and resources so you can do this in YOUR business too. What You’ll Learn 3 Big Ideas for an Amazing Cu...

Small tweaks for big results. Tune into this week’s episode to learn what most eCommerce + product-based businesses are doing wrong on Instagram + their websites. These are the most common call outs for eCommerce business owners during my live audits on Clubhouse with Bianca of Branding with B. What You’ll Learn How to optimize your Instagram profile for brand recognition + SEO How to best set up...

So you did all that SEO (search engine optimization) on your website and you’re finally ranking in Google, but how do you actually get people to click through to your website?   Today we’re talking about how to optimize your meta titles and descriptions to increase your clickthrough rate from your google search results. Essentially, once people see your website listed on a google search results pa...

Instagram… the app we love to hate. But we know that it’s a VERY POWERFUL social media platform for product-based businesses. Sometimes Instagram feels like a necessary evil as a CEO… but today’s guest is breaking it down in a way that feels a lot more fun.    Sue B. Zimmerman… the Instagram expert is joining me this week for a candid conversation about what it takes to be successful on Instagram,...

Influencer marketing has changed in the last few years and there is definitely a right and a wrong way to do it. Now that influencers have solidified their position in the online space and built a whole new industry if we want to take advantage of the power we need to take a different approach.    Today’s guest has cracked the influencer code and he’s sharing how he got his start in influencer mar...